9780367591113 - Strategic Marketing for High Technology Products: an Integrated Approach (routledge Studies in Innovation, Organizations and Technology) by Fotiadis, Thomas (18 results)
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 50.85
£ 1.94 shippingShips within U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
£ 57.21
£ 1.94 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
Contact seller4-star sellerCondition: New
£ 52.49
£ 6.50 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Condition: New. pp. 206.
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
£ 62.12
Free ShippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
£ 60.54
£ 2.93 shippingShips within U.S.A.Quantity: 4 available
Condition: New. pp. 206.
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
£ 48.89
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New.
Language: English
Published by Taylor & Francis Ltd, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
Contact seller5-star sellerCondition: New
£ 48.90
£ 15.28 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 51.58
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 58.86
£ 11.98 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
Contact seller5-star sellerCondition: New
£ 66.88
£ 8.14 shippingShips from Ireland to U.S.A.Quantity: Over 20 available
Condition: New.
Language: English
Published by Taylor & Francis, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 73.85
£ 10.00 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Brand New. 206 pages. 9.21x6.14x0.60 inches. In Stock.
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
£ 81.28
£ 7.72 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
Contact seller4-star sellerCondition: New
£ 102.00
£ 25.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
Contact seller5-star sellerCondition: Used - Fine
£ 44.28
£ 90.01 shippingShips from Germany to U.S.A.Quantity: 2 available
Condition: Sehr gut. Zustand: Sehr gut | Seiten: 206 | Sprache: Englisch | Produktart: Bücher | In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and especially… cutting edge ones - involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
Contact seller5-star sellerCondition: Used
£ 45.61
£ 90.01 shippingShips from Germany to U.S.A.Quantity: 1 available
Condition: Hervorragend. Zustand: Hervorragend | Seiten: 206 | Sprache: Englisch | Produktart: Bücher | In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and es…pecially cutting edge ones - involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Language: English
Published by Taylor and Francis, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
- Print on Demand
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
£ 57.96
£ 4.16 shippingShips from United Kingdom to U.S.A.Quantity: 15 available
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Routledge, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
Contact seller4-star sellerCondition: New
£ 63.04
£ 8.53 shippingShips from Germany to U.S.A.Quantity: 4 available
Condition: New. PRINT ON DEMAND pp. 206.
Language: English
Published by Taylor & Francis, 2020
Series: Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
£ 44.41
£ 42.00 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Thomas Fotiadis is Associate Professor of Marketing and is Director of the Marketing Lab, Department of Production and Management Engineering, Democritus University of Thrace in Greece.In order for High Technology (HT…) companies to tackle .
