9780367591113 - Strategic Marketing for High Technology Products: an Integrated Approach (routledge Studies in Innovation, Organizations and Technology) by Fotiadis, Thomas (19 results)
Language: English
Published by Routledge, 2020
Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
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Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
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Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
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Published by Routledge, 2020
Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
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Published by Routledge, 2020
Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
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Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
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Published by Taylor & Francis Ltd, 2020
Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
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Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
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Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
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Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
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Published by Taylor & Francis, 2020
Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
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Language: English
Published by Routledge, 2020
Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
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Published by Routledge, 2020
Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 206 | Sprache: Englisch | Produktart: Bücher | In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and especially… cutting edge ones - involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Language: English
Published by Routledge, 2020
Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
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Language: English
Published by Routledge, 2020
Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
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Condition: Hervorragend. Zustand: Hervorragend | Seiten: 206 | Sprache: Englisch | Produktart: Bücher | In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and es…pecially cutting edge ones - involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Language: English
Published by Taylor and Francis, 2020
Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
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Language: English
Published by Taylor and Francis, 2020
Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
- Print on Demand
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Language: English
Published by Taylor & Francis, 2020
Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
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Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Thomas Fotiadis is Associate Professor of Marketing and is Director of the Marketing Lab, Department of Production and Management Engineering, Democritus University of Thrace in Greece.In order for High Technology (HT…) companies to tackle .
Language: English
Published by Routledge, 2020
Series: Routledge Studies in Innovation, Organizations and Technology, Book 46 of 90. Book 46 of 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product devel…opment and launching to the market, in the high-tech context. It highlights and promotes the integrated f.
