9780282934682 - Advertising Classic Reprint by Herbert W Hess (3 results)

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New. Print on Demand. This book offers a comprehensive examination of advertising psychology, guiding readers through the fundamental principles governing effective advertising techniques. The author, an expert in the field, draws upon classic and contemporary research to provide a thorough understanding of human behavior as it relates to advertising. The book covers various topics, including the impact of the senses on advertising, the role of attention, memory, instincts, and emotions in shaping consumer behavior. It also explores the importance of form and figures in creating visually appealing and memorable advertisements. Through insightful analysis and practical examples, this book provides valuable insights into the psychological underpinnings of successful advertising campaigns, making it an indispensable resource for marketers, advertisers, and anyone interested in the psychology of consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.