Isbn: 9780231163569 - Solving Problems with Design Thinking: Ten Stories of What Works (columbia Business School Publishing) (55 results)

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Hardback. Condition: Good. Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.…

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Hardcover. Condition: Very Good. Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

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Condition: Very Good. : Este libro explora cómo el 'design thinking' puede aplicarse para resolver problemas más allá del desarrollo de productos. A través de diez historias reales de empresas como 3M, Toyota e IBM, se muestra cómo los directivos han utilizado habilidades de diseño para innovar en áreas como la implementación de estrategias y la mejora de procesos internos. El libro ofrece una guía clara para implementar estos métodos, basada en los principios y prácticas de Jeanne Liedtka y Tim Ogilvie. EAN: 9780231163569 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Solving Problems with Design Thinking Autor: Jeanne Liedtka| Andrew King| Kevin Bennett Editorial: Columbia Business School Publishing Idioma: en Páginas: 232 Formato: tapa dura.…