Isbn: 9780072964721 - Contemporary Advertising (mcgraw-hill/irwin Series in Marketing) (12 results)

Hardback. Condition: Good. Presenting advertising from the creative stand-point, this text draws on the authors own industry experience to illustrate the examples. It also addresses the importance of Integrated Marketing Communications (IMC) in the field of advertising and how it impacts advertising strategy through featured examples of IMC campaigns.…

Condition: Good. 10th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority.

Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardback. Condition: Good. Presenting advertising from the creative stand-point, this text draws on the authors own industry experience to illustrate the examples. It also addresses the importance of Integrated Marketing Communications (IMC) in the field of advertising and how it impacts advertising strategy through featured examples of IMC campaigns.…

Hardcover. Condition: Near Fine. very good condition.clean.tight.like new.

Hardcover. Condition: New. 10th Edition. Light shelf and corner wear. Minor writing/highlighting. Binding is tight and solid in very good condition. Looks Nice. "Used Book" stamp on pageblock. Has bookstore Stickers on the Spine and Back Cover. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. ISBN: 0072964723. ISBN/EAN: 9780072964721. Pictures of this item not already displayed here available upon request. Inventory No: 1561004468.…

Hardcover. Condition: Very Good. 10th Edition. The text appears clean, the cover has very small corner scuffs. Multiple copies available this title. Quantity Available: 5. ISBN: 0072964723. ISBN/EAN: 9780072964721. Pictures of this item not already displayed here available upon request. Inventory No: 1560787230.…

hardcover. Condition: new.

Condition: new.