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  • Language: English

    Published by Oxford University Press (edition Revised ed.), 1980

    0195027930 / 9780195027938

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condition: Used - Very good

    £ 3.93

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    Paperback. Condition: Very Good. Revised ed. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by McGraw-Hill Education - Europe, 2007

    0073529915 / 9780073529912

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Fair

    £ 4.89

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    Hardback. Condition: Fair. Taking a comprehensive view of the Advertising industry, this text aims to present advertising from the creative stand-point. It addresses the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.…

  • Language: English

    Published by McGraw-Hill Education - Europe, 2007

    0073529915 / 9780073529912

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Very good

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    Hardback. Condition: Very Good. Taking a comprehensive view of the Advertising industry, this text aims to present advertising from the creative stand-point. It addresses the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.…

  • Language: English

    Published by McGraw-Hill/Irwin, 2007

    0073529915 / 9780073529912

    • Hardcover

    Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condition: Used - Very good

    £ 4.90

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    Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Language: English

    Published by Oxford University Press, 1980

    0195027930 / 9780195027938

    • Softcover

    Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.ThriftBooks-Phoenix

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    Condition: Used - Very good

    £ 5.04

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    Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Oxford University Press, 1980

    0195027930 / 9780195027938

    • Softcover

    Seller: Blue Vase Books, Interlochen, MI, U.S.A.Blue Vase Books

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    Condition: Used - Good

    £ 5.04

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    Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.…

  • Language: English

    Published by Oxford University Press, 1980

    0195027930 / 9780195027938

    • Softcover
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    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Very good

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    Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Oxford University Press, 1980

    0195027930 / 9780195027938

    • Softcover
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    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Good

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    Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Oxford University Press, 1980

    0195027930 / 9780195027938

    • Softcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Good

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    Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Oxford University Press, 1980

    0195027930 / 9780195027938

    • Softcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Fair

    £ 5.04

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    Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Oxford University Press, 1980

    0195027930 / 9780195027938

    • Softcover
    Buy 4 items, get 10% offfrom this seller

    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Fair

    £ 5.04

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    Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by McGraw-Hill Education - Europe, 2008

    0073380970 / 9780073380971

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

    £ 5.05

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    Paperback. Condition: Good. Explores the core principles that drive advertising.

  • Language: English

    Published by McGraw-Hill/Irwin, 2008

    0073380970 / 9780073380971

    • Softcover
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    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Good

    £ 5.06

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    Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by McGraw-Hill/Irwin, 2008

    0073380970 / 9780073380971

    • Softcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Good

    £ 5.06

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    Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by McGraw-Hill/Irwin, 2007

    0073529915 / 9780073529912

    • Hardcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Good

    £ 5.61

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    Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by McGraw-Hill/Irwin, 2007

    0073529915 / 9780073529912

    • Hardcover
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    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Good

    £ 5.61

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    Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by McGraw-Hill/Irwin (edition 2), 2008

    0073380970 / 9780073380971

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condition: Used - Very good

    £ 5.86

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    Paperback. Condition: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by McGraw-Hill Education - Europe, 2011

    0078028914 / 9780078028915

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Very good

    £ 6.09

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    Paperback. Condition: Very Good. Explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. This book presents advertising as it is actually practiced and make the fundamentals accessible and relevant to the student s real life.

  • Language: English

    Published by McGraw-Hill/Irwin, 2011

    0078028914 / 9780078028915

    • Softcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Fair

    £ 6.11

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    Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by McGraw-Hill/Irwin, 2008

    0073380970 / 9780073380971

    • Softcover

    Seller: GoldBooks, Denver, CO, U.S.A.GoldBooks

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    Condition: Used - Fair

    £ 1.92

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    Paperback. Condition: fair. Acceptable Copy. Customer Service Guaranteed.

  • Language: English

    Published by McGraw-Hill/Irwin, 2008

    0073381071 / 9780073381077

    • Hardcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Very good

    £ 6.24

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    Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by McGraw-Hill/Irwin, 2008

    0073381071 / 9780073381077

    • Hardcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Good

    £ 6.24

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    Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by McGraw-Hill College, 1998

    0256262535 / 9780256262537

    • Hardcover

    Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condition: Used - Very good

    £ 6.27

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    Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Language: English

    Published by McGraw-Hill Education - Europe, 2007

    0073529915 / 9780073529912

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Fair

    £ 6.42

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    Hardback. Condition: Fair. Taking a comprehensive view of the Advertising industry, this text aims to present advertising from the creative stand-point. It addresses the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.…

  • Language: English

    Published by McGraw-Hill Education - Europe, 2007

    0073529915 / 9780073529912

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Very good

    £ 6.42

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    Hardback. Condition: Very Good. Taking a comprehensive view of the Advertising industry, this text aims to present advertising from the creative stand-point. It addresses the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.…

  • Language: English

    Published by McGraw-Hill Education - Europe, 2008

    0073380970 / 9780073380971

    • Softcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Good

    £ 6.58

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    Paperback. Condition: Good. Explores the core principles that drive advertising.

  • Language: English

    Published by Golden Books, 2020

    0593178696 / 9780593178690

    • Hardcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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    Condition: New

    £ 4.60

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    Quantity: Over 20 available

    Condition: New. Golden Books (illustrator).

  • Language: English

    Published by McGraw-Hill Education, 1998

    0256262535 / 9780256262537

    • Hardcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Good

    £ 6.69

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    Condition: Good. 7th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by McGraw-Hill Education, 1998

    0256262535 / 9780256262537

    • Hardcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Very good

    £ 6.69

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    Condition: Very Good. 7th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by McGraw-Hill/Irwin, 2008

    0073381071 / 9780073381077

    • Hardcover

    Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red

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    Condition: Used - Good

    £ 3.83

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    hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.