Items related to Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES...
Synopsis
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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Contemporary Advertising
Published by
McGraw-Hill Education - Europe, 2005
ISBN 10: 0072964723
ISBN 13: 9780072964721
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. Presenting advertising from the creative stand-point, this text draws on the authors own industry experience to illustrate the examples. It also addresses the importance of Integrated Marketing Communications (IMC) in the field of advertising and how it impacts advertising strategy through featured examples of IMC campaigns. Seller Inventory # 00102551951
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Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES IN MARKETING)
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_429297440
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Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES IN MARKETING)
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_423925962
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Contemporary Advertising
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 10th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 14425469-6
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Contemporary Advertising
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072964723I5N00
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Contemporary Advertising
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072964723I5N00
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Contemporary Advertising
Published by
McGraw-Hill Education - Europe, 2005
ISBN 10: 0072964723
ISBN 13: 9780072964721
Used
Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Good. Presenting advertising from the creative stand-point, this text draws on the authors own industry experience to illustrate the examples. It also addresses the importance of Integrated Marketing Communications (IMC) in the field of advertising and how it impacts advertising strategy through featured examples of IMC campaigns. Seller Inventory # CIN0072964723G
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Contemporary Advertising (MCGRAW-HILL/IRWIN SERIES IN MARKETING)
Seller: The Good Books Store, Chicago, IL, U.S.A.
Seller rating 2 out of 5 stars
Hardcover. Condition: Near Fine. very good condition.clean.tight.like new. Seller Inventory # 121000531
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Contemporary Advertising, 10th
Published by
McGraw-Hill Irwin, Boston, MA, 2006
ISBN 10: 0072964723
ISBN 13: 9780072964721
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 10th Edition. The text appears clean, the cover has very small corner scuffs. Multiple copies available this title. Quantity Available: 5. ISBN: 0072964723. ISBN/EAN: 9780072964721. Pictures of this item not already displayed here available upon request. Inventory No: 1560787230. Seller Inventory # 1560787230
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Contemporary Advertising, 10th
Published by
McGraw-Hill Irwin, Boston, MA, 2006
ISBN 10: 0072964723
ISBN 13: 9780072964721
New
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. 10th Edition. Light shelf and corner wear. Minor writing/highlighting. Binding is tight and solid in very good condition. Looks Nice. "Used Book" stamp on pageblock. Has bookstore Stickers on the Spine and Back Cover. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. ISBN: 0072964723. ISBN/EAN: 9780072964721. Pictures of this item not already displayed here available upon request. Inventory No: 1561004468. Seller Inventory # 1561004468