Yousafzai Farish Ullah (9 results)

Condition: New. pp. 180.

Taschenbuch. Condition: Neu. Social Communication Campaigns | A Study of the Mass Media Effects Process | Farish Ullah Yousafzai | Taschenbuch | 180 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838395876 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The study has examined the influence of five demographic variables viz. locality, gender, education, socioeconomic status, and age in the effects process in the area of health-related information mediated by mass media. The influence was measured on three integrated effects levels knowledge, attitude, and behavior. Four health- related information campaigns viz. vaccine course against fatal diseases commonly found in children, the use of iodated salt against goiter, orally rehydration salt during diarrhea and the adoption of small family norm were selected to examine the effects on the audiences. TV and radio were selected and married respondents of childbearing age stratified on the basis of gender were interviewed from the urban and rural areas. It was found that effects are discriminated on the basis of education and locality. So urban and high education groups are rich in holding information regarding health and have adopted the innovative methods proposed by the media. The study has also identified different semantic, socio-religious, and structural barriers that adversely affect the success of these campaigns at all three levels. 180 pp. Englisch.

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yousafzai Farish UllahFarish Ullah Yousafzai is an associate professor in the Centre for Media and Communication Studies, International Islamic University Islamabad, Pakistan. His research interest includes health communication ca.

Condition: New. Print on Demand pp. 180 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.

Condition: New. PRINT ON DEMAND pp. 180.

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The study has examined the influence of five demographic variables viz. locality, gender, education, socioeconomic status, and age in the effects process in the area of health-related information mediated by mass media. The influence was measured on three integrated effects levels¿ knowledge, attitude, and behavior. Four health- related information campaigns viz. vaccine course against fatal diseases commonly found in children, the use of iodated salt against goiter, orally rehydration salt during diarrhea and the adoption of small family norm were selected to examine the effects on the audiences. TV and radio were selected and married respondents of childbearing age stratified on the basis of gender were interviewed from the urban and rural areas. It was found that effects are discriminated on the basis of education and locality. So urban and high education groups are rich in holding information regarding health and have adopted the innovative methods proposed by the media. The study has also identified different semantic, socio-religious, and structural barriers that adversely affect the success of these campaigns at all three levels.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 180 pp. Englisch.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The study has examined the influence of five demographic variables viz. locality, gender, education, socioeconomic status, and age in the effects process in the area of health-related information mediated by mass media. The influence was measured on three integrated effects levels knowledge, attitude, and behavior. Four health- related information campaigns viz. vaccine course against fatal diseases commonly found in children, the use of iodated salt against goiter, orally rehydration salt during diarrhea and the adoption of small family norm were selected to examine the effects on the audiences. TV and radio were selected and married respondents of childbearing age stratified on the basis of gender were interviewed from the urban and rural areas. It was found that effects are discriminated on the basis of education and locality. So urban and high education groups are rich in holding information regarding health and have adopted the innovative methods proposed by the media. The study has also identified different semantic, socio-religious, and structural barriers that adversely affect the success of these campaigns at all three levels.