Winchester Maxwell (18 results)
Language: English
Published by Oxford University Press Australia, Melbourne, 2019
- Softcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Paperback. Condition: new. Paperback. Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account,…and illustrating its real-world application with relevant industry examples. With expert commentary supported by contemporary case studies, this text explores communication theory, strategy and planning, and develops your understanding of consumer behaviour. Equipped with this knowledge, you will learn how you can balance IMC strategies with marketing needs in order to change attitudes and reinforce behaviours in customers. KEY FEATURESCritically reviews the theoretical base of IMC, with an exploration of both salience and persuasion (Strong and Weak) theories of advertisingFocuses on the application of IMC theory to a broader marketing approachRevision questions encourage reflective learning and further develop understandingPractitioner profiles provide career and industry insightsCase studies and IMC in Action boxes provide real-world examplesSuggested readings and key terms throughout support further learning. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Oxford University Press Australia, Melbourne, 2019
- Softcover
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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£ 66.39
£ 27.10 shippingShips from Australia to U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account,…and illustrating its real-world application with relevant industry examples. With expert commentary supported by contemporary case studies, this text explores communication theory, strategy and planning, and develops your understanding of consumer behaviour. Equipped with this knowledge, you will learn how you can balance IMC strategies with marketing needs in order to change attitudes and reinforce behaviours in customers. KEY FEATURESCritically reviews the theoretical base of IMC, with an exploration of both salience and persuasion (Strong and Weak) theories of advertisingFocuses on the application of IMC theory to a broader marketing approachRevision questions encourage reflective learning and further develop understandingPractitioner profiles provide career and industry insightsCase studies and IMC in Action boxes provide real-world examplesSuggested readings and key terms throughout support further learning. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Integrated Marketing Communication : A Balanced Approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Lwin, May Oo; Shin, Wonsun
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Integrated Marketing Communication
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Oo.Lwin, May; Shin, Wonsun; Kang, Hyunjin
- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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£ 104.35
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Oxford University Press Australia, Melbourne, 2019
- Softcover
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
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£ 64.47
£ 37.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account,…and illustrating its real-world application with relevant industry examples. With expert commentary supported by contemporary case studies, this text explores communication theory, strategy and planning, and develops your understanding of consumer behaviour. Equipped with this knowledge, you will learn how you can balance IMC strategies with marketing needs in order to change attitudes and reinforce behaviours in customers. KEY FEATURESCritically reviews the theoretical base of IMC, with an exploration of both salience and persuasion (Strong and Weak) theories of advertisingFocuses on the application of IMC theory to a broader marketing approachRevision questions encourage reflective learning and further develop understandingPractitioner profiles provide career and industry insightsCase studies and IMC in Action boxes provide real-world examplesSuggested readings and key terms throughout support further learning. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Integrated Marketing Communication
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Oo.Lwin, May; Shin, Wonsun; Kang, Hyunjin
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 98.12
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
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Integrated Marketing Communication : A Balanced Approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Lwin, May Oo; Shin, Wonsun
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 93.56
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Condition: New.
Integrated Marketing Communication : A Balanced Approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Lwin, May Oo; Shin, Wonsun
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 110.70
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Condition: As New. Unread book in perfect condition.
Integrated Marketing Communication: A balanced approach
Winchester, Maxwell/ Ling, Peter/ Stocchi, Lara/ Oo.Lwin, May/ Shin, Wonsun/ Kang, Hyunjin
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 544 pages. 9.69x8.03x0.87 inches. In Stock.
Integrated Marketing Communication : A Balanced Approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Lwin, May Oo; Shin, Wonsun
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 110.99
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Condition: As New. Unread book in perfect condition.
Integrated Marketing Communication: A balanced approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Oo.Lwin, May; Shin, Wonsun; Kang, Hyunjin
- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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£ 125.34
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Condition: New. 2019. paperback. . . . . .
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
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£ 106.00
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Paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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£ 113.17
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Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
- Softcover
Seller: moluna, Greven, Germanymoluna
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£ 113.63
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Condition: New. Über den AutorrnrnDr. Max Winchester - Head of Scholarship and Professional Learning, First Year College, Victoria UniversitynnPeter Ling - Visiting Fellow, Wee Kim Wee School of Communication and Information, Nanyang Technological Universi.
Integrated Marketing Communication: A balanced approach
Winchester, Maxwell; Ling, Peter; Stocchi, Lara; Oo.Lwin, May; Shin, Wonsun; Kang, Hyunjin
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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£ 151.92
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Condition: New. 2019. paperback. . . . . . Books ship from the US and Ireland.
Integrated Marketing Communication: A balanced approach
Winchester, Maxwell/ Ling, Peter/ Stocchi, Lara/ Oo.Lwin, May/ Shin, Wonsun/ Kang, Hyunjin
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 142.87
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Paperback. Condition: Brand New. 544 pages. 9.69x8.03x0.87 inches. In Stock.
Language: English
Published by Oxford University Press Australia Apr 2025, 2025
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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£ 156.96
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Taschenbuch. Condition: Neu. Neuware - Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasio…n (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour.
