Integrated Marketing Communication
Language: English
Published by OUP Australia & New Zealand, 2019
- Softcover
- New
Condition: New
£ 112.64
Quantity: 5 available
Add to basketItem description from seller
Über den AutorrnrnDr. Max Winchester - Head of Scholarship and Professional Learning, First Year College, Victoria UniversitynnPeter Ling - Visiting Fellow, Wee Kim Wee School of Communication and Information, Nanyang Technological Universi.
Seller Inventory # 297667576
- Title
- Integrated Marketing Communication
- Author
- Winchester, Maxwell
- Publisher
- OUP Australia & New Zealand
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0195596714
- ISBN 13
- 9780195596717
Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories.
"Synopsis" may belong to another edition of this title.
About the Author
Peter Ling - Visiting Fellow, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore
Dr. Lara Stocchi - Senior Lecturer in Marketing, College of Business, Government, and Law , Flinders University
May O. Lwin - Professor, Wee Kim Wee School of Communication and Information, and Associate Dean (Special Projects), College of Humanities, Arts & Social Sciences, Nanyang Technological University, Singapore
Dr. Wonsun Shin - Senior Lecturer, School of Culture and Communication, and Co-Director, Master of Marketing Communications, University of Melbourne
Hyunjin Kang - Assistant Professor, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore
"About the title" may belong to another edition of this title.
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