Wengler Stefan (32 results)
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Seller: Books From California, Simi Valley, CA, U.S.A.Books From California
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- Softcover
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Seller: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, GermanyAntiquariat Thomas Haker GmbH & Co. KG
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Paperback. Condition: Befriedigend. 1. Aufl. XIV, 294 S., mit Abb. Mittelmäßiger Zustand. Bibliotheksexemplar mit Stempeln und Signatur auf Einband. Viele Seiten mit Bleistift-Unterstreichungen und Anmerkungen. Sprache: Englisch Gewicht in Gramm: 490.
- Softcover
- First Edition
Seller: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, GermanyAntiquariat Thomas Haker GmbH & Co. KG
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Paperback. Condition: Gut. 1. Aufl. XIV, 294 S., mit Abb. Bibl.-Ex., Guter Zustand. Sprache: Englisch Gewicht in Gramm: 500.
- Softcover
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- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 63 pages. German language. 5.83x0.16x8.27 inches. In Stock.
Ideengenerierung mit KI: Anwendungsfalle als Treiber fur Innovation
Czarnecki, Christian; Sultanow, Eldar; Sebrak, Sebastian; Gronau, Norbert; Teichmann, Malte; Ritterbusch, Georg David; Mohr, Sarah Victoria; Aumann, Matthias; Czaban, Marcin; Wengler, Stefan
- Softcover
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- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: New. 2024th edition NO-PA16APR2015-KAP.
Language: German
- Softcover
Seller: medimops, Berlin, Germanymedimops
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 79 pages. German language. 8.26x5.82x8.27 inches. In Stock.
Language: English
Published by Deutscher Universit�tsverlag 2006-09-26, 2006
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Condition: New. In English.
- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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Condition: New. Series: Business-to-Business-Marketing. Num Pages: 310 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 403. . 2006. Paperback. . . . .
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: New. pp. 294 2006th edition NO-PA16APR2015-KAP.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 2006 edition. 312 pages. 8.27x5.83x0.50 inches. In Stock.
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condition: New. Series: Business-to-Business-Marketing. Num Pages: 310 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 403. . 2006. Paperback. . . . . Books ship from the US and Ireland.
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Key Account Management in Business-to-Business Markets | An Assessment of Its Economic Value | Stefan Wengler | Taschenbuch | Business-to-Business-Marketing | xvi | Englisch | 2006 | Deutscher Universitätsverlag | EAN 9783835005174 | Verantwortliche Person für die EU: Springer Gabler in Springer Scie…nce + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
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Condition: Hervorragend. Zustand: Hervorragend | Seiten: 312 | Sprache: Englisch | Produktart: Bücher | Key account management as an alternative organizational form of marketing management became increasingly popular in many companies during the last years. In its beginning, key account management was particularly applied in the… consumer packaged goods industry with respect to wholesalers as well as large department stores; for some time, key account management has also been applied time by suppliers in industrial markets as well as by companies offering product-related services in order to serve their most important customers. Despite its practical relevance in marketing management, the implementation of key account management as well as its integration within the supplier's organization is hardly realized on an adequate economic evaluation. Similarly, key account management controlling of an already implemented key account management organization is also lacking. These organizational units are, once implemented, neither controlled nor evaluated concerning their economic performance. With respect to these rather surprising findings in marketing management practice the author develops a theory-based decision support model, which seems capable of overcoming the previously described deficits. Based on a comparative analysis, the efficiency of alternative key account management organizations is evaluated using criteria developed from transaction costs economics. This decision model enables companies to evaluate each organizational key account management alternative on the basis of transaction cost economizing effects. In addition, set-up costs which arise due to the implementation of the organizational unit are also included in the cost-benefit calculation.
- Softcover
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Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 79 pages. German language. 8.26x5.82x8.27 inches. In Stock. This item is printed on demand.
- Softcover
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, GermanyBUCHSERVICE / ANTIQUARIAT Lars Lutzer
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Condition: gut. Autonomes Fahren in Deutschland: Disruption, Kundenakzeptanz und die mögliche Nutzung von Diffusionstreibern (Reihe praktisches Marketing) In deutscher Sprache. pages.
- Softcover
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Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Ideengenerierung mit KI: Anwendungsfalle als Treiber fur Innovation
Czarnecki, Christian; Sultanow, Eldar; Sebrak, Sebastian; Gronau, Norbert; Teichmann, Malte; Ritterbusch, Georg David; Mohr, Sarah Victoria; Aumann, Matthias; Czaban, Marcin; Wengler, Stefan
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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- Softcover
- Print on Demand
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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Condition: Brand New. New. Delivery takes 20-25 days. Print on Demand.
- Softcover
- Print on Demand
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Ideengenerierung mit KI: Anwendungsfalle als Treiber fur Innovation
Czarnecki, Christian; Sultanow, Eldar; Sebrak, Sebastian; Gronau, Norbert; Teichmann, Malte; Ritterbusch, Georg David; Mohr, Sarah Victoria; Aumann, Matthias; Czaban, Marcin; Wengler, Stefan
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In times of fierce competition in business-to-business markets strong and economically sound business relationships with a company's customers rank among the main success factors. As a well established marketing management conceptio…n, key account management is of particular significance in this context. Interestingly enough, empirical research studies have recently proved that relationship marketing, and particularly key account management, does not achieve the economic value originally expected. Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, the author gives a comprehensive overview on the key account management conception and its controlling tools. 312 pp. Englisch.
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New. Print on Demand pp. 294.
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. PRINT ON DEMAND pp. 294.
- Softcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Stefan Wengler war wissenschaftlicher Mitarbeiter von Prof. Dr. Michael Kleinaltenkamp am Institut fuer Marketing der Freien Universitaet Berlin. Er ist als Assistent der Geschaeftsfuehrung des Logistikdienstleist…ers LEHNKERING taetig.Stefan Wengler .
Language: English
Published by Deutscher Universitätsverlag, Deutscher Universitätsverlag Sep 2006, 2006
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In times of fierce competition in business-to-business markets strong and economically sound business relationships with a company's customers rank among the main success factors. As a well established marketing management conception, k…ey account management is of particular significance in this context. Interestingly enough, empirical research studies have recently proved that relationship marketing, and particularly key account management, does not achieve the economic value originally expected.Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, the author gives a comprehensive overview on the key account management conception and its controlling tools.Deutscher Universitätsvlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 312 pp. Englisch.
