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  • Language: English

    Published by Cengage Learning, Inc, 2006

    0324074778 / 9780324074772

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Very Good. The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing.…

  • Language: English

    Published by Cengage Learning, 2006

    0324074778 / 9780324074772

    • Hardcover

    Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Language: English

    Published by Cengage South-Western, 2006

    0324074778 / 9780324074772

    • Hardcover

    Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West

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    Condition: Very Good. (rev)07 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

  • Language: English

    Published by Cengage South-Western, 2006

    0324074778 / 9780324074772

    • Hardcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Good. (rev)07 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

  • Language: English

    Published by Cengage South-Western, 2006

    0324074778 / 9780324074772

    • Hardcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Very Good. (rev)07 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Cengage Learning, Inc, 2006

    0324074778 / 9780324074772

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Hardback. Condition: Very Good. The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing.…

  • Language: English

    Published by Cengage Learning, Inc, 1999

    0538875739 / 9780538875738

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    £ 5.94

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    Hardback. Condition: Very Good. This textbook shows what makes the Internet new and different, which techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into the rest of an organization's marketing strategy. Methodologically, the book uses marketing frameworks, case studies, industry participant insights, hands-on exercises, and extensive online support to create a comprehensive approach to this fast-changing area. The goal is to build on a fundamental knowledge of consumer and competitive behaviour in order to have a lasting appreciation of where this technological revolution is heading. The first section of the book creates the basic foundation of Net marketing. The second section of the book investigates the key new themes of the Net marketer. These are quality improvement and customer support, personalization, generating traffic, building community, real-time pricing, and the creation of new channels.…

  • Language: English

    Published by Cengage Learning, Inc, 1999

    0538875739 / 9780538875738

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Hardback. Condition: Fair. This textbook shows what makes the Internet new and different, which techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into the rest of an organization's marketing strategy. Methodologically, the book uses marketing frameworks, case studies, industry participant insights, hands-on exercises, and extensive online support to create a comprehensive approach to this fast-changing area. The goal is to build on a fundamental knowledge of consumer and competitive behaviour in order to have a lasting appreciation of where this technological revolution is heading. The first section of the book creates the basic foundation of Net marketing. The second section of the book investigates the key new themes of the Net marketer. These are quality improvement and customer support, personalization, generating traffic, building community, real-time pricing, and the creation of new channels.…

  • Language: English

    Published by Cengage Learning, Inc, 1999

    0538875739 / 9780538875738

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

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    Hardback. Condition: Good. This textbook shows what makes the Internet new and different, which techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into the rest of an organization's marketing strategy. Methodologically, the book uses marketing frameworks, case studies, industry participant insights, hands-on exercises, and extensive online support to create a comprehensive approach to this fast-changing area. The goal is to build on a fundamental knowledge of consumer and competitive behaviour in order to have a lasting appreciation of where this technological revolution is heading. The first section of the book creates the basic foundation of Net marketing. The second section of the book investigates the key new themes of the Net marketer. These are quality improvement and customer support, personalization, generating traffic, building community, real-time pricing, and the creation of new channels.…

  • Language: English

    Published by South-Western College Pub, 1999

    0538875739 / 9780538875738

    • Hardcover
    • First Edition

    Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West

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    Condition: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by South-Western College Pub, 1999

    0538875739 / 9780538875738

    • Hardcover
    • First Edition

    Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West

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    Condition: Used - Fine

    £ 5.94

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    Condition: Fine. 1st Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by South-Western College Pub, 1999

    0538875739 / 9780538875738

    • Hardcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Good

    £ 6.10

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    Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by South-Western College Pub, 1999

    0538875739 / 9780538875738

    • Hardcover

    Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book

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    Condition: Used - Very good

    £ 6.13

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    Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

  • Language: English

    Published by Cengage Learning, Inc, 1999

    0538875739 / 9780538875738

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Very good

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    Hardback. Condition: Very Good. This textbook shows what makes the Internet new and different, which techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into the rest of an organization's marketing strategy. Methodologically, the book uses marketing frameworks, case studies, industry participant insights, hands-on exercises, and extensive online support to create a comprehensive approach to this fast-changing area. The goal is to build on a fundamental knowledge of consumer and competitive behaviour in order to have a lasting appreciation of where this technological revolution is heading. The first section of the book creates the basic foundation of Net marketing. The second section of the book investigates the key new themes of the Net marketer. These are quality improvement and customer support, personalization, generating traffic, building community, real-time pricing, and the creation of new channels.…

  • Language: English

    Published by Cengage Learning, Inc, 1999

    0538875739 / 9780538875738

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Fair

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    Hardback. Condition: Fair. This textbook shows what makes the Internet new and different, which techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into the rest of an organization's marketing strategy. Methodologically, the book uses marketing frameworks, case studies, industry participant insights, hands-on exercises, and extensive online support to create a comprehensive approach to this fast-changing area. The goal is to build on a fundamental knowledge of consumer and competitive behaviour in order to have a lasting appreciation of where this technological revolution is heading. The first section of the book creates the basic foundation of Net marketing. The second section of the book investigates the key new themes of the Net marketer. These are quality improvement and customer support, personalization, generating traffic, building community, real-time pricing, and the creation of new channels.…

  • Language: English

    Published by Cengage Learning, Inc, 1999

    0538875739 / 9780538875738

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Good

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    Hardback. Condition: Good. This textbook shows what makes the Internet new and different, which techniques work and which don't, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet marketing fits into the rest of an organization's marketing strategy. Methodologically, the book uses marketing frameworks, case studies, industry participant insights, hands-on exercises, and extensive online support to create a comprehensive approach to this fast-changing area. The goal is to build on a fundamental knowledge of consumer and competitive behaviour in order to have a lasting appreciation of where this technological revolution is heading. The first section of the book creates the basic foundation of Net marketing. The second section of the book investigates the key new themes of the Net marketer. These are quality improvement and customer support, personalization, generating traffic, building community, real-time pricing, and the creation of new channels.…

  • Language: English

    Published by South-Western, 2000

    0538875739 / 9780538875738

    • Hardcover

    Seller: Ammareal, Morangis, FranceAmmareal

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    Condition: Used - Fine

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    Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations.…

  • Language: English

    Published by South-Western, 2000

    0538875739 / 9780538875738

    • Hardcover

    Seller: Ammareal, Morangis, FranceAmmareal

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    Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations.…

  • Language: English

    Published by South-Western, 2000

    0538875739 / 9780538875738

    • Hardcover

    Seller: Ammareal, Morangis, FranceAmmareal

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    Condition: Used - Near fine

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    Hardcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations.…

  • Language: English

    Published by South-Western, 2000

    0538875739 / 9780538875738

    • Hardcover

    Seller: Ammareal, Morangis, FranceAmmareal

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    Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. …

  • Language: English

    Published by Quadrangle, 1972

    0812902491 / 9780812902495

    • Softcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Fair

    £ 9.63

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    Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by South-Western College Pub, 1999

    0538875739 / 9780538875738

    • Hardcover
    • First Edition

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Very good

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    Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

  • Language: English

    Published by Campus Press, The, 1972

    0812902491 / 9780812902495

    • Softcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Cengage South-Western, 2006

    0324074778 / 9780324074772

    • Hardcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Very good

    £ 5.66

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    Condition: Very Good. (rev)07 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Cengage Learning, 2006

    0324074778 / 9780324074772

    • Hardcover

    Seller: Textbook Bookie, Little Rock, AR, U.S.A.Textbook Bookie

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    Condition: Used - Fair

    £ 7.68

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    Hardcover. Condition: Fair. Book in Fair condition.

  • Language: English

    Published by Cengage Learning, 2006

    0324074778 / 9780324074772

    • Hardcover

    Seller: Textbook Bookie, Little Rock, AR, U.S.A.Textbook Bookie

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    Condition: Used - Good

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    Hardcover. Condition: Good. Book in Good condition.

  • Language: English

    Published by South-Western College Pub, 1999

    0538875739 / 9780538875738

    • Hardcover

    Seller: Your Online Bookstore, Houston, TX, U.S.A.Your Online Bookstore

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    Condition: New

    £ 11.37

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    hardcover. Condition: New.

  • Condition: Used - Near fine

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    Saddle-stapled wrappers. Condition: Near Fine. Extract. paginated [141]-167 From Journal of African Earth Sciences 46 (2006) Size: 4to - over 9¾" - 12" tall. B&w illustrations (illustrator).

  • Language: English

    Published by Susan Trestrail, 2017

    1535605189 / 9781535605182

    • Hardcover

    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Good

    £ 30.75

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    Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Hanson, Pitroick; Eddingfield, Sean (illustrator).

  • Condition: Used - Fine

    £ 12.88

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    Relié. Condition: D'occasion - Très bon état. Jaquette abîmée avec manques de papier, se tient cependant. Livre relié en excellent état, jamais lu. Envoi rapide et soigné dans enveloppe à bulles.