Voleti (29 results)

Instant Insights: Decision support systems in agriculture (Burleigh Dodds Science: Instant Insights, 40)
Aitkenhead, Dr Matt; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Körner, Dr Oliver; Tremblay, Dr Nicolas; Fraisse, Dr Clyde W.; Breuer, Dr Norman E.; Cabrera, Dr Victor
- Softcover
Seller: Lucky's Textbooks, Dallas, U.S.A.Lucky's Textbooks
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Instant Insights: Advances in detecting and forecasting crop pests and diseases (Burleigh Dodds Science: Instant Insights, 26)
Long, Dr Megan; Newlands, Dr Nathaniel; Schirmann, Dr Michael; Oerke, Dr E. C.; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Vänninen, Dr Irene
- Softcover
Seller: California Books, Miami, U.S.A.California Books
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Language: English
Published by Burleigh Dodds Science Publishing Limited, GB 2021
- Softcover
Seller: Rarewaves USA, OSWEGO, U.S.A.Rarewaves USA
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Paperback. Condition: New. This collection features five peer-reviewed literature reviews on decision support systems (DSS) in agriculture.The first chapter provides a review of DSS in agriculture, whilst addressing the key questions surrounding their use for farm soil and crop management. The different aspects of agricultural D…SS design, implementation and operation are also discussed.The second chapter assesses the role of DSS for pest monitoring and management through information technology such as, remote sensing, GIS, spectral indices, image-based diagnostics, and phenology-based degree day models.The third chapter discusses the potential of implementing DSS within the growing mechanisation in greenhouses. It examines differences in development and application of deterministic explanatory and data-based models for real-time control and DSS.The fourth chapter explores the key issues associated with deploying DSS in precision agriculture, whilst also considering their human and social aspects. The chapter also considers how future research on DSS can be moulded to improve productivity in a precision agriculture setting.The final chapter outlines the importance of a participatory approach in DSS development, whilst also offering examples of climate-based DSS for crop and land management, pest and disease management, and livestock (dairy) management.

Language: English
Published by Burleigh Dodds Science Publishing Limited, GB 2023
- Softcover
Seller: Rarewaves USA, OSWEGO, U.S.A.Rarewaves USA
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£ 48.15
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Paperback. Condition: New. This collection features six peer-reviewed reviews on advances and in detecting and forecasting crop pests and diseases.The first chapter introduces the concept of machine learning to identify and diagnose crop diseases, focussing on the deep learning concept.The second chapter discusses recent advance…s in crop disease forecasting models, focussing on the application of precision agriculture technologies and Earth observation satellites to identify areas at risk of possible disease outbreaks.The third chapter explores the contribution of remote sensing in improving the ways in which plant health is monitored in response to exposure to biotic stresses, such as disease.The fourth chapter reviews how sensor technologies in combination with informatics and modern application technologies can contribute to more effective pest control.The fifth chapter assesses the role of decision support systems for pest monitoring and management through information technology, such as spectral indices and image-based diagnostics.The final chapter addresses key issues and challenges in pest monitoring and forecasting models, such as the limitation of some traps in attracting insects through the use of sex pheromones.

Language: English
Published by Burleigh Dodds Science Publishing Limited, GB 2021
- Softcover
Seller: Rarewaves.com USA, London, United KingdomRarewaves.com USA
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Paperback. Condition: New. This collection features five peer-reviewed literature reviews on decision support systems (DSS) in agriculture.The first chapter provides a review of DSS in agriculture, whilst addressing the key questions surrounding their use for farm soil and crop management. The different aspects of agricultural D…SS design, implementation and operation are also discussed.The second chapter assesses the role of DSS for pest monitoring and management through information technology such as, remote sensing, GIS, spectral indices, image-based diagnostics, and phenology-based degree day models.The third chapter discusses the potential of implementing DSS within the growing mechanisation in greenhouses. It examines differences in development and application of deterministic explanatory and data-based models for real-time control and DSS.The fourth chapter explores the key issues associated with deploying DSS in precision agriculture, whilst also considering their human and social aspects. The chapter also considers how future research on DSS can be moulded to improve productivity in a precision agriculture setting.The final chapter outlines the importance of a participatory approach in DSS development, whilst also offering examples of climate-based DSS for crop and land management, pest and disease management, and livestock (dairy) management.

Language: English
Published by Burleigh Dodds Science Publishing Limited, GB 2023
- Softcover
Seller: Rarewaves.com USA, London, United KingdomRarewaves.com USA
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Paperback. Condition: New. This collection features six peer-reviewed reviews on advances and in detecting and forecasting crop pests and diseases.The first chapter introduces the concept of machine learning to identify and diagnose crop diseases, focussing on the deep learning concept.The second chapter discusses recent advance…s in crop disease forecasting models, focussing on the application of precision agriculture technologies and Earth observation satellites to identify areas at risk of possible disease outbreaks.The third chapter explores the contribution of remote sensing in improving the ways in which plant health is monitored in response to exposure to biotic stresses, such as disease.The fourth chapter reviews how sensor technologies in combination with informatics and modern application technologies can contribute to more effective pest control.The fifth chapter assesses the role of decision support systems for pest monitoring and management through information technology, such as spectral indices and image-based diagnostics.The final chapter addresses key issues and challenges in pest monitoring and forecasting models, such as the limitation of some traps in attracting insects through the use of sex pheromones.

- Softcover
Seller: Librodifaccia, Alessandria, ItalyLibrodifaccia
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Condition: Buone. italiano Condizioni dell'esterno: Buone Condizioni dell'interno: Buone.

Instant Insights: Decision support systems in agriculture (Burleigh Dodds Science: Instant Insights, 40)
Aitkenhead, Dr Matt; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Körner, Dr Oliver; Tremblay, Dr Nicolas; Fraisse, Dr Clyde W.; Breuer, Dr Norman E.; Cabrera, Dr Victor
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Condition: New. In.

Instant Insights: Advances in detecting and forecasting crop pests and diseases (Burleigh Dodds Science: Instant Insights, 26)
Long, Dr Megan; Newlands, Dr Nathaniel; Schirmann, Dr Michael; Oerke, Dr E. C.; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Vänninen, Dr Irene
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 48.14
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Condition: New. In.
Published by P.M. Printers 2005
- Hardcover
Seller: Cape Cod Booksellers, Yarmouth, U.S.A.Cape Cod Booksellers
Contact seller5-star sellerCondition: Used - Very good
£ 38.16
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Add to basketHard Cover. Condition: Very Good. No Jacket. P.M. Printers, 2005, Folio, numerous color photos. Decorative hard cover, inscription on front endpage by previous owner, else book very good. Size: Folio - over 12" - 15" tall.

Path to Nobel
Rao, Srinivasa; Kulkarni PhD, Rashmi; Viswanathan DDS PhD, Kavitha; Voleti PhD, Sreedhar; Arya PhD, Rakesh; Ronanki PhD, Haritha
Language: English
Published by Independently Published 2025
Series: PATH TO NOBEL, Book 2 of 2. Book 2 of 2 - PATH TO NOBEL
- Softcover
- Print on Demand
Seller: PBShop.store US, Wood Dale, U.S.A.PBShop.store US
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Path to Nobel
Rao, Srinivasa; Kulkarni PhD, Rashmi; Viswanathan DDS PhD, Kavitha; Voleti PhD, Sreedhar; Arya PhD, Rakesh; Ronanki PhD, Haritha
Language: English
Published by Independently Published 2025
Series: PATH TO NOBEL, Book 2 of 2. Book 2 of 2 - PATH TO NOBEL
- Softcover
- Print on Demand
Seller: PBShop.store UK, Fairford, United KingdomPBShop.store UK
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PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Language: English
Published by Burleigh Dodds Science Publishing Limited, GB 2021
- Softcover
Seller: Rarewaves USA United, OSWEGO, U.S.A.Rarewaves USA United
Contact seller5-star sellerCondition: New
£ 48.06
£ 37.09 shippingShips within U.S.A.Quantity: Over 20 available
Paperback. Condition: New. This collection features five peer-reviewed literature reviews on decision support systems (DSS) in agriculture.The first chapter provides a review of DSS in agriculture, whilst addressing the key questions surrounding their use for farm soil and crop management. The different aspects of agricultural D…SS design, implementation and operation are also discussed.The second chapter assesses the role of DSS for pest monitoring and management through information technology such as, remote sensing, GIS, spectral indices, image-based diagnostics, and phenology-based degree day models.The third chapter discusses the potential of implementing DSS within the growing mechanisation in greenhouses. It examines differences in development and application of deterministic explanatory and data-based models for real-time control and DSS.The fourth chapter explores the key issues associated with deploying DSS in precision agriculture, whilst also considering their human and social aspects. The chapter also considers how future research on DSS can be moulded to improve productivity in a precision agriculture setting.The final chapter outlines the importance of a participatory approach in DSS development, whilst also offering examples of climate-based DSS for crop and land management, pest and disease management, and livestock (dairy) management.

Language: English
Published by Burleigh Dodds Science Publishing Limited, GB 2023
- Softcover
Seller: Rarewaves USA United, OSWEGO, U.S.A.Rarewaves USA United
Contact seller5-star sellerCondition: New
£ 48.70
£ 37.09 shippingShips within U.S.A.Quantity: Over 20 available
Paperback. Condition: New. This collection features six peer-reviewed reviews on advances and in detecting and forecasting crop pests and diseases.The first chapter introduces the concept of machine learning to identify and diagnose crop diseases, focussing on the deep learning concept.The second chapter discusses recent advance…s in crop disease forecasting models, focussing on the application of precision agriculture technologies and Earth observation satellites to identify areas at risk of possible disease outbreaks.The third chapter explores the contribution of remote sensing in improving the ways in which plant health is monitored in response to exposure to biotic stresses, such as disease.The fourth chapter reviews how sensor technologies in combination with informatics and modern application technologies can contribute to more effective pest control.The fifth chapter assesses the role of decision support systems for pest monitoring and management through information technology, such as spectral indices and image-based diagnostics.The final chapter addresses key issues and challenges in pest monitoring and forecasting models, such as the limitation of some traps in attracting insects through the use of sex pheromones.

Language: English
Published by Burleigh Dodds Science Publishing Limited, GB 2021
- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
£ 47.67
£ 65.00 shippingShips from United Kingdom to U.S.A.Quantity: 7 available
Paperback. Condition: New. This collection features five peer-reviewed literature reviews on decision support systems (DSS) in agriculture.The first chapter provides a review of DSS in agriculture, whilst addressing the key questions surrounding their use for farm soil and crop management. The different aspects of agricultural D…SS design, implementation and operation are also discussed.The second chapter assesses the role of DSS for pest monitoring and management through information technology such as, remote sensing, GIS, spectral indices, image-based diagnostics, and phenology-based degree day models.The third chapter discusses the potential of implementing DSS within the growing mechanisation in greenhouses. It examines differences in development and application of deterministic explanatory and data-based models for real-time control and DSS.The fourth chapter explores the key issues associated with deploying DSS in precision agriculture, whilst also considering their human and social aspects. The chapter also considers how future research on DSS can be moulded to improve productivity in a precision agriculture setting.The final chapter outlines the importance of a participatory approach in DSS development, whilst also offering examples of climate-based DSS for crop and land management, pest and disease management, and livestock (dairy) management.

Language: English
Published by Burleigh Dodds Science Publishing Limited, GB 2023
- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
£ 47.89
£ 65.00 shippingShips from United Kingdom to U.S.A.Quantity: 11 available
Paperback. Condition: New. This collection features six peer-reviewed reviews on advances and in detecting and forecasting crop pests and diseases.The first chapter introduces the concept of machine learning to identify and diagnose crop diseases, focussing on the deep learning concept.The second chapter discusses recent advance…s in crop disease forecasting models, focussing on the application of precision agriculture technologies and Earth observation satellites to identify areas at risk of possible disease outbreaks.The third chapter explores the contribution of remote sensing in improving the ways in which plant health is monitored in response to exposure to biotic stresses, such as disease.The fourth chapter reviews how sensor technologies in combination with informatics and modern application technologies can contribute to more effective pest control.The fifth chapter assesses the role of decision support systems for pest monitoring and management through information technology, such as spectral indices and image-based diagnostics.The final chapter addresses key issues and challenges in pest monitoring and forecasting models, such as the limitation of some traps in attracting insects through the use of sex pheromones.

- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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£ 54.21
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Taschenbuch. Condition: Neu. Measuring Brand Equity from Aggregate Sales data | Sudhir Voleti | Taschenbuch | 160 S. | Englisch | 2015 | LAP LAMBERT Academic Publishing | EAN 9783659719714 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu….
More imagesPublished by P.M. Printers 2005
- Hardcover
Seller: La Petite Bouquinerie, Vialas, FranceLa Petite Bouquinerie
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£ 62.26
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Add to basketCouverture rigide. Condition: Bon. Avec 2 photos. Envoi rapide et protégé.
- Hardcover
Seller: Versandantiquariat Manuel Weiner, Friedenweiler, GermanyVersandantiquariat Manuel Weiner
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£ 55.15
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Add to basketSai Veda Venkatrama Charitable Trust 2006, Second Edition, ca. 100 Seiten, im Wesentlichen nur Abbildungen in Farbe, zahlreiche ganzseitige Portraits von Sai Baba, Grossformat: ca. 38 x 24 cm, gebunden, illustriertes Hardcover ; guter bis sehr guter Zustand.

Instant Insights: Advances in Detecting and Forecasting Crop Pests and Diseases: 26 (Burleigh Dodds Science: Instant Insights, 26)
Long, Dr Megan; Newlands, Dr Nathaniel; Schirmann, Dr Michael; Oerke, Dr E. C.; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Vänninen, Dr Irene
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Instant Insights
Aitkenhead, Dr Matt; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Körner, Dr Oliver; Tremblay, Dr Nicolas; Fraisse, Dr Clyde W.; Breuer, Dr Norman E.; Cabrera, Dr Victor
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New. Print on Demand pp. 150.

Instant Insights: Advances in Detecting and Forecasting Crop Pests and Diseases: 26 (Burleigh Dodds Science: Instant Insights, 26)
Long, Dr Megan; Newlands, Dr Nathaniel; Schirmann, Dr Michael; Oerke, Dr E. C.; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Vänninen, Dr Irene
- Softcover
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Instant Insights
Aitkenhead, Dr Matt; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Körner, Dr Oliver; Tremblay, Dr Nicolas; Fraisse, Dr Clyde W.; Breuer, Dr Norman E.; Cabrera, Dr Victor
- Softcover
- Print on Demand
Seller: Books Puddle, New York, U.S.A.Books Puddle
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Condition: New. Print on Demand pp. 150.

Instant Insights: Advances in Detecting and Forecasting Crop Pests and Diseases: 26 (Burleigh Dodds Science: Instant Insights, 26)
Long, Dr Megan; Newlands, Dr Nathaniel; Schirmann, Dr Michael; Oerke, Dr E. C.; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Vänninen, Dr Irene
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, GermanyBiblios
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Condition: New. PRINT ON DEMAND.

Instant Insights
Aitkenhead, Dr Matt; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Körner, Dr Oliver; Tremblay, Dr Nicolas; Fraisse, Dr Clyde W.; Breuer, Dr Norman E.; Cabrera, Dr Victor
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, GermanyBiblios
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£ 74.91
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Condition: New. PRINT ON DEMAND pp. 150.

Language: English
Published by LAP LAMBERT Academic Publishing Jun 2015 2015
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Brand Equity is an important and expansive measure of brand performance. Estimating Brand Equity can be challenging. This book presents an approach to do so using secondary sales data alone. The approach assumes that brand premiums…arise as a deviation from the sales performance of an unbranded generic product. The deviation itself can be estimated by borrowing and adapting stochastic frontier models popular in production economics. The extent of such deviation form a neat proxy for brand equity which, when fed into a discounted cash flow model, yields measures of brand value. These brand value measures can be externally validated via a simple comparison against brand valuation figures routinely published by syndicated data and analysis providers who use proprietary methodologies in their computations. The book depicts an example from the beer industry. Chapters 2 and 3 of the book extend the brand equity computation principle to store brands and spatio-geographical effects of brand equity, respectively. 160 pp. Englisch.

- Softcover
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Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Voleti SudhirProfessor Voleti is an Assistant professor with the Marketing Area at the ISB. He has worked in the industry as a management consultant and a software analyst. His research focuses on econo…metric and statistical methods .

Language: English
Published by LAP LAMBERT Academic Publishing Jun 2015 2015
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Brand Equity is an important and expansive measure of brand performance. Estimating Brand Equity can be challenging. This book presents an approach to do so using secondary sales data alone. The approach assumes that brand premiums aris…e as a deviation from the sales performance of an unbranded generic product. The deviation itself can be estimated by borrowing and adapting stochastic frontier models popular in production economics. The extent of such deviation form a neat proxy for brand equity which, when fed into a discounted cash flow model, yields measures of brand value. These brand value measures can be externally validated via a simple comparison against brand valuation figures routinely published by syndicated data and analysis providers who use proprietary methodologies in their computations. The book depicts an example from the beer industry. Chapters 2 and 3 of the book extend the brand equity computation principle to store brands and spatio-geographical effects of brand equity, respectively.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 160 pp. Englisch.

- Softcover
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Brand Equity is an important and expansive measure of brand performance. Estimating Brand Equity can be challenging. This book presents an approach to do so using secondary sales data alone. The approach assumes that brand premiums arise… as a deviation from the sales performance of an unbranded generic product. The deviation itself can be estimated by borrowing and adapting stochastic frontier models popular in production economics. The extent of such deviation form a neat proxy for brand equity which, when fed into a discounted cash flow model, yields measures of brand value. These brand value measures can be externally validated via a simple comparison against brand valuation figures routinely published by syndicated data and analysis providers who use proprietary methodologies in their computations. The book depicts an example from the beer industry. Chapters 2 and 3 of the book extend the brand equity computation principle to store brands and spatio-geographical effects of brand equity, respectively.