Verster Plessis (13 results)

Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condition: New.

Paperback or Softback. Condition: New. The Internal Comms Playbook: A Strategic Guide for Communications and HR Directors Who Are Tired of Being Ignored. Book.

Condition: New.

Condition: As New. Unread book in perfect condition.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: As New. Unread book in perfect condition.

Condition: New.

Paperback. Condition: new. Paperback. That CEO message you spent three weeks perfecting? About 40% of employees opened it. Half of those read past the second paragraph. And by tomorrow, most won't remember what it said.This isn't a failure of effort. Internal communications teams work harder than anyone realises. The problem is that we've been playing the wrong game entirely.For decades, internal comms has operated like a delivery service. Get information from leadership's heads into employees' heads as efficiently as possible. Optimise the send times. Segment the audiences. Measure the open rates. Make the trains run faster.But nobody's asking whether anyone actually wants to be on the train.The Internal Comms Playbook offers a fundamentally different approach. Drawing on behavioural economics, brand marketing, and experience design, this book shows you how to create communications that people actually read, understand, remember, and act upon.What you'll learn: Why the 60/40 rule from advertising transforms your entire communications strategyHow to close the "perception gap" between what you send and what people receiveThe psychology of waiting, and why a visible timeline beats a faster oneWhen to add friction (yes, add it) and when to strip it awayHow to run pilots that build belief before you scaleWhy showing your working builds more trust than polished perfectionMeasurement frameworks that track understanding, not just opensA practical 90-day roadmap for getting started without needing approval from seventeen stakeholdersThis isn't academic theory. It's a working playbook built for communications directors, HR leaders, and anyone responsible for helping organisations talk to their own people. Every chapter ends with something you can use tomorrow.The principles aren't complicated. Lead with meaning. Tell better stories. Design moments, not messages. Support people at the point of need. Measure what actually matters.Simple ideas. Properly applied. That's what moves the needle.Stop optimising for delivery. Start designing for meaning. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Condition: Good. No Jacket. Heavy, extra postage required unless posted within South Africa. Afrikaans text. 351 Pages. The boards are a little shelf rubbed, but remains strong. Internally, the pages are clean and complete. Tightly bound. ak. Our orders are shipped using tracked courier delivery services.

Hardcover. Condition: Very Good. No Jacket. 1st Edition. The boards are shelf rubbed.Internally clean.Tightly bound.EK. Our orders are shipped using tracked courier delivery services.

Hardcover. Condition: Good. No Jacket. First Edition. English|Afrikaans text. Volume 3 only. The boards are shelf rubbed and edge worn, with a small chip out of the top of the spine. The boards remain otherwise strong and sturdy. Internally, there is tanning around the edges throughout, but there are no other markings or inscriptions, and the pages within are crisp, clean and complete. The binding is secure. JK. Our orders are shipped using tracked courier delivery services.

Paperback. Condition: new. Paperback. That CEO message you spent three weeks perfecting? About 40% of employees opened it. Half of those read past the second paragraph. And by tomorrow, most won't remember what it said.This isn't a failure of effort. Internal communications teams work harder than anyone realises. The problem is that we've been playing the wrong game entirely.For decades, internal comms has operated like a delivery service. Get information from leadership's heads into employees' heads as efficiently as possible. Optimise the send times. Segment the audiences. Measure the open rates. Make the trains run faster.But nobody's asking whether anyone actually wants to be on the train.The Internal Comms Playbook offers a fundamentally different approach. Drawing on behavioural economics, brand marketing, and experience design, this book shows you how to create communications that people actually read, understand, remember, and act upon.What you'll learn: Why the 60/40 rule from advertising transforms your entire communications strategyHow to close the "perception gap" between what you send and what people receiveThe psychology of waiting, and why a visible timeline beats a faster oneWhen to add friction (yes, add it) and when to strip it awayHow to run pilots that build belief before you scaleWhy showing your working builds more trust than polished perfectionMeasurement frameworks that track understanding, not just opensA practical 90-day roadmap for getting started without needing approval from seventeen stakeholdersThis isn't academic theory. It's a working playbook built for communications directors, HR leaders, and anyone responsible for helping organisations talk to their own people. Every chapter ends with something you can use tomorrow.The principles aren't complicated. Lead with meaning. Tell better stories. Design moments, not messages. Support people at the point of need. Measure what actually matters.Simple ideas. Properly applied. That's what moves the needle.Stop optimising for delivery. Start designing for meaning. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.