Language: English
Published by MTP Press, Lancaster, 1982
ISBN 10: 0852004486 ISBN 13: 9780852004487
Seller: Lazy Letters Books, Market Rasen, United Kingdom
Hardcover. Condition: Near Fine. Dust Jacket Condition: Very Good. Minimal wear.
Language: English
Published by MTP Press Limited, Lancaster, England, 1982
ISBN 10: 0852004486 ISBN 13: 9780852004487
Seller: R.W. Forder, Gosport, United Kingdom
First Edition
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. 1st Edition. Illus.
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Lancaster, MTP 1982., 1982
First Edition
132pp. 8vo. Original boards, slight bump to backstrip, in dustwrapper. B/w illustrations. Small star-shaped stamp on ffe, slight foxing to upper edge, faintly darkened foredges, but a very good copy. First edition.
Condition: New.
Condition: As New. Unread book in perfect condition.
Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
£ 64.56
Quantity: Over 20 available
Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New.
Language: English
Published by Taylor and Francis Ltd, 2026
ISBN 10: 1032471840 ISBN 13: 9781032471846
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
£ 66.67
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Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New.
Condition: New.
Seller: Gene The Book Peddler, Winchester, NH, U.S.A.
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. SECOND EDITION. book is tight with no markings, some minor fading along board edges, minor rubbing to dj, great copy.
Language: English
Published by Taylor & Francis Ltd, 2026
ISBN 10: 1032471840 ISBN 13: 9781032471846
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 294 pages. 6.14x0.64x9.21 inches. In Stock.
Seller: moluna, Greven, Germany
First Edition
Condition: New. Über den AutorPedro N. Teixeira is Associate Professor at the Faculty of Economics of the University of Porto (Portugal) and Director of CIPES (Center for Research in Higher Education Policies). He is also Special Adviser to .
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 95.42
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Add to basketCondition: New. In.
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
£ 112.22
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Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: Books From California, Simi Valley, CA, U.S.A.
hardcover. Condition: Fine.
Condition: New. pp. 132.
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 132 pages. 8.30x5.90x0.50 inches. In Stock.
Language: English
Published by Koninklijke Brill BV Mai 2019, 2019
ISBN 10: 9004398465 ISBN 13: 9789004398467
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Neuware - A core position in the knowledge economy policies has been ascribed to higher education. This has enhanced the complexity of the environment in which higher education institutions operate. These deal with a wide range of pressures stemming from the State, the corporate world, the society at large and political interests, let alone those arising from the constituencies of higher education institutions (academics, students and non-academics). Institutions are expected to cope with these pressures by developing strategies involving quality management, performance and assessment, innovation, while reconfiguring the relationships between research, teaching and learning. The core business of higher education is being reshaped, challenging institutions' internal life to strategically respond to the reconfiguration of their role and missions. Topics such as governance and management, strategies and strategizing, budget control, performance and assessment, quality management, local and regional innovation come to the fore front. Under Pressure: Higher Education Institutions Coping with Multiple Challenges addresses these topics by convening approaches to the understanding of the interactions between policy drivers and institutional practices in governance, funding, performance indicators, regional innovation, strategy and strategizing, quality and management, and professionals.
Language: English
Published by Taylor & Francis Ltd Mai 2026, 2026
ISBN 10: 1032471840 ISBN 13: 9781032471846
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Neuware - Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching.This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.
Language: English
Published by Springer Netherlands, Springer Netherlands, 2014
ISBN 10: 9401726760 ISBN 13: 9789401726764
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering.
Condition: As New. Unread book in perfect condition.
Condition: New.
Condition: New.