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  • Language: English

    Published by Egea Spa - Bocconi University Press, 2026

    9791281627819

    • Softcover

    Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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  • Language: English

    Published by EGEA Spa - Bocconi University Press, 2026

    9791281627819

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Bocconi University Press, 2026

    9791280623805

    • Softcover

    Seller: libreriauniversitaria.it, Occhiobello, RO, Italylibreriauniversitaria.it

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  • Language: English

    Published by Bocconi University Press, 2026

    9791280623805

    • Softcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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  • Language: English

    Published by Egea Spa - Bocconi University Press, 2026

    9791281627819

    • Softcover

    Seller: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United

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  • Language: English

    Published by Bocconi University Press, 2026

    9791280623805

    • Softcover

    Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK

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  • Language: English

    Published by Egea Spa - Bocconi University Press, 2026

    9791281627819

    • Softcover
    • Print on Demand

    Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US

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    PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Language: English

    Published by Egea Spa - Bocconi University Press, 2026

    9791281627819

    • Softcover
    • Print on Demand

    Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK

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    PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Language: English

    Published by Egea Spa - Bocconi University Press, 2026

    9791281627819

    • Softcover
    • Print on Demand

    Seller: CitiRetail, Stevenage, United KingdomCitiRetail

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    £ 26.99

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    Paperback. Condition: new. Paperback. The book examines how fashion and luxury brands build cultural relevance, product desirability, and lasting customer engagement in a fast-changing global landscape. Through a strategic and practice-driven lens, the book unpacks the pillars of brand value, the planning behind effective communication, and the tools that shape the modern media ecosystem. It explores storytelling across channels, the evolution from reach to relationship, and the roles inside organizations that drive impact. The authors analyze how collaborations, cross-pollination, and " masstige" dynamics are reshaping the industry, while Asia's digital-first mindset pushes Western brands to rethink speed and innovation. The book closes with a forward-looking view on sustainability, new status symbols, AI, and the macro shifts redefining luxury today. Written by two leading experts, it offers a clear, actionable framework for brands navigating the future of fashion communication. The book examines how fashion and luxury brands build cultural relevance, product desirability, and lasting customer engagement in a fast-changing global landscape. Through a strategic and practice-driven lens, the book unpacks the pillars of brand value, the planning behind effective communication, and the tools that shape the modern media ecos. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Language: English

    Published by Egea Spa - Bocconi University Press, 2026

    9791281627819

    • Softcover
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    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The book examines how fashion and luxury brands build cultural relevance, product desirability, and lasting customer engagement in a fast-changing global landscape. Through a strategic and practice-driven lens, the book unpacks the pillars of brand value, the planning behind effective communication, and the tools that shape the modern media ecosystem. It explores storytelling across channels, the evolution from reach to relationship, and the roles inside organizations that drive impact. The authors analyze how collaborations, cross-pollination, and 'masstige' dynamics are reshaping the industry, while Asia's digital-first mindset pushes Western brands to rethink speed and innovation. The book closes with a forward-looking view on sustainability, new status symbols, AI, and the macro shifts redefining luxury today. Written by two leading experts, it offers a clear, actionable framework for brands navigating the future of fashion communication.…

  • Language: English

    Published by Egea Spa - Bocconi University Press, 2026

    9791281627819

    • Softcover
    • Print on Demand

    Seller: preigu, Osnabrück, Germanypreigu

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    Taschenbuch. Condition: Neu. Delivering the Dream | Cultural Relevance, Product Desirability, Customer Engagement: Strategies and Execution for Fashion and Luxury | Tomaso Galli (u. a.) | Taschenbuch | None | Englisch | 2026 | Egea Spa - Bocconi University Press | EAN 9791281627819 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…