Tobias Kleinmann (41 results)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
£ 15.59
£ 1.96 shippingShips within U.S.A.Quantity: 1 available
Condition: New.
- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contact seller5-star sellerCondition: New
£ 17.61
Free ShippingShips within U.S.A.Quantity: 1 available
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 16.08
£ 1.96 shippingShips within U.S.A.Quantity: 1 available
Condition: As New. Unread book in perfect condition.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
£ 17.19
£ 3.29 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
£ 23.67
Free ShippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
£ 17.18
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: New.
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
£ 33.59
Free ShippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 18.73
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: As New. Unread book in perfect condition.
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
£ 22.90
Free ShippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: Wegmann1855, Zwiesel, GermanyWegmann1855
Contact seller5-star sellerCondition: New
£ 17.61
£ 22.23 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Neuware -Seminar paper from the year 2010 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of Würzburg (Betriebswirtschaft), course: Academic Entrepreneurship, language: English, abstract: There has been a conspicuous increase in patenting and licensing, w…hich is an indicator for an aggrandisement of academic entrepreneurship at American research universities since the 1970s. The number of patents which can be issued to universities and colleges increased by more than 100 percent between 1979 and 1984, as well as between 1984 and 1989. It almost doubled once more during the 1990s. In 1980 only about 20 research universities had technology licensing and transfer offices. 10 years later that number was 200, and in 2000 just about every major research university had founded its own (Colyvas et al., 2002, P. 1). University license revenues have increased from $220 million to $698 million from 1991 to 1997 (Association of University Technology Managers, 1998).Private sector activity is always associated with the risk of failure because of the responsibility which is connected with it. This leads us to the discussion why academics should escape from a ¿safe world¿ of their publicly financed institution to either become entrepreneurs or to work in private companies. What are the major reasons for the risk of entrepreneurial and private sector activity The following paper tries to find an answer on this question by blending theoretical backgrounds and empirical elements.The second chapter serves as an introduction to the subject where the issue of the paper is narrowed further down and the key questions of it are defined. The main characteristics and concepts will also be distinguished in the second chapter, as much as it will be presented which aspects are not discussed in the paper. The third chapter of this paper concentrates on how internal and external factors influence the decision of scientists to show entrepreneurial behaviour. There are different theories and surveys which try to find an answer to the question how important different elements are. The fourth chapter works out the details in differences of the factors leading either to academic spinoffs or private firm participations. The conclusion gives the final answer on how the theory and the empiricism correspond with each other and which reasons are responsible for academics to break out from the ivory tower of science.
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
£ 23.67
Free ShippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
£ 31.30
Free ShippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 17.61
£ 51.67 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2010 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of Würzburg (Betriebswirtschaft), course: Academic Entrepreneurship, language: English, abstract: There has been a conspi…cuous increase in patenting and licensing, which is an indicator for an aggrandisement of academic entrepreneurship at American research universities since the 1970s. The number of patents which can be issued to universities and colleges increased by more than 100 percent between 1979 and 1984, as well as between 1984 and 1989. It almost doubled once more during the 1990s. In 1980 only about 20 research universities had technology licensing and transfer offices. 10 years later that number was 200, and in 2000 just about every major research university had founded its own (Colyvas et al., 2002, P. 1). University license revenues have increased from $220 million to $698 million from 1991 to 1997 (Association of University Technology Managers, 1998).Private sector activity is always associated with the risk of failure because of the responsibility which is connected with it. This leads us to the discussion why academics should escape from a 'safe world' of their publicly financed institution to either become entrepreneurs or to work in private companies. What are the major reasons for the risk of entrepreneurial and private sector activity The following paper tries to find an answer on this question by blending theoretical backgrounds and empirical elements.The second chapter serves as an introduction to the subject where the issue of the paper is narrowed further down and the key questions of it are defined. The main characteristics and concepts will also be distinguished in the second chapter, as much as it will be presented which aspects are not discussed in the paper. The third chapter of this paper concentrates on how internal and external factors influence the decision of scientists to show entrepreneurial behaviour. There are different theories and surveys which try to find an answer to the question how important different elements are. The fourth chapter works out the details in differences of the factors leading either to academic spinoffs or private firm participations. The conclusion gives the final answer on how the theory and the empiricism correspond with each other and which reasons are responsible for academics to break out from the ivory tower of science.
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
Contact seller5-star sellerCondition: New
£ 17.61
£ 59.98 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. From Science to the Economic System | Der Weg von der Wissenschaft in die Wirtschaft | Tobias Kleinmann | Taschenbuch | 32 S. | Englisch | 2010 | GRIN Verlag | EAN 9783640675111 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter:…preigu.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 26.43
£ 51.85 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, San Diego State University (Marketing Department), language: English, abstract: HTC quickly emerged on the smartphone scene wi…th the remarkable success of The Sense, one of its first models, and broke many industry sales records. People were asking, 'Who is HTC ' Our research indicates that HTC's rapid rise to success was because of innovation and technological capabilities. Even though the HTC brand was not widely recognized, its smartphones were generating interest. In our primary research, we discovered that some people owned an HTC phone but did not know that HTC was the manufacturer. Obviously, brand awareness was relatively low. For HTC to stay relevant in the hypercompetitive smartphone industry, it needs serious revamping of its marketing plan.With smartphone market penetration increasing to more than 20 percent in the past five years and reaching 46.8 percent in Q3 2011, HTC has tremendous opportunities to establish a solid market position. After examining the market conditions and current HTC performance in the U.S., our team proposes that HTC position itself as a technological leader by targeting consumers ages 18 to 34. This promising segment has potential sales of $2.5 million.We analyzed the industry and examined external factors that could impact HTC's bottom line. This analysis gave us crucial insight into the smartphone market. We also analyzed the competitive environment that includes Apple, Motorola, and RIM (Blackberry). HTC, which has a positive reputation on the merits of its technology, needs to boldly differentiate itself in the marketplace. Through market analysis, we discovered that HTC has a strong market size, market potential, and distinct target markets.We recommend that HTC take specific steps through segmenting, targeting, and positioning to execute its marketing plan. We are confident that our plan can increase HTC's market share by 2 percent each year. By the end of 2012, our marketing objective is to reach a 24 percent market share of the smartphone industry, which equals 18.7 million HTC customers. The plan includes recommendations and precautions at distribution channels so that HTC differentiates itself from the other brands. We developed a budget for the marketing plan and devised procedures to monitor each effort in order to reach our projected market share increase. We are confident that our marketing plan can take HTC from an emerging brand to a dominant market leader.
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
Contact seller4-star sellerCondition: New
£ 93.00
£ 25.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
paperback. Condition: New. New .Ships From Multiple Locations. book.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 16.73
£ 51.73 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 16.73
£ 51.63 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Wirtschaftspolitik, Note: 1,7, Bayerische Julius-Maximilians-Universität Würzburg (Volkswirtschaftliches Institut), Veranstaltung: Allgemeine Fragen der Wirtschaftspolitik, Sprache: Deutsch, Abst…ract: Überdurchschnittlich hohe Preissteigerungen für Nahrungsmittel in den Jahren 2006/07 und in der ersten Hälfte des Jahres 2008 erschufen eine Nahrungsmittelkrise, die schwerwiegende politische und soziale Auswirkungen für Schwellen- und Entwicklungsländer, sowie auch für Industrienationen mit sich bringt. Der FAO Nahrungsmittel Preisindex stieg seit Anfang 2005 bis Juni 2008 um fast neunzig Prozent. Die größten Preissteigerungen gab es bei Pflanzenölen mit bis zu 170 Prozent, kurz dahinter Getreide mit bis zu 160 Prozent. Nach Angaben des IMF gibt es Grund zur Annahme, dass diese Preissteigerungen ein Signal zum Ende eines Jahrzehnts stabiler Preisentwicklung sein könnten, trotz sinkender Preise seit Juli 2008. Besonders in Schwellen- und Entwicklungsländern steigt die Kerninflationsrate, die bereits über dem bisherigen Rekordniveau der letzten fünfzehn Jahre liegt, weiter an. Der Inflationsanstieg in Industrieländern ist zwar spürbar, jedoch deutlich geringer als in den Schwellen- und Entwicklungsländern.Ziel dieser Arbeit ist es die Gründe für die Preissteigerungen - die zu den oben erwähnten Problemen führen - herauszuarbeiten, wobei besonders das Problem der Spekulation an Rohstoffmärkten in einem eigenen Abschnitt zu thematisieren ist. Anschließend gilt es Lösungen zu finden, die dem Agrar- und Nahrungsmittelsystem zu Stabilität verhelfen, da im Gegensatz zu Preissteigerungen bei anderen Rohstoffen, Menschenleben direkt von den Preisen abhängig sind. Im abschließenden Teil wird die zukünftige Preisentwicklung auf Basis der aktuellen Sachlage analysiert.
- Softcover
- Print on Demand
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 19.45
£ 10.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Brand New. 32 pages. 5.83x0.08x8.27 inches. In Stock. This item is printed on demand.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 24.67
£ 51.85 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Bachelorarbeit aus dem Jahr 2010 im Fachbereich BWL - Rechnungswesen, Bilanzierung, Steuern, Note: 2,0, Bayerische Julius-Maximilians-Universität Würzburg (Betriebswirtschaftliches Institut), Veranstaltung: Externe Rechnungslegung und Wirtschaftspr…üfung, Sprache: Deutsch, Abstract: In Bezug auf die Finanzkrise, die ihren Höhepunkt im September 2008 erfahren hat, stellen die gesetzlichen Vertreter besondere Anforderungen an die Unternehmen im Hinblick auf die Risikoberichterstattung. Dabei ist es zunächst von fundamentaler Wichtigkeit den Begriff des Risikos generell darzustellen. Zum Beispiel kann Risiko als Unsicherheit bezüglich der Höhe zukünftiger Größen (z.B. Renditen von Aktienanlagen) verstanden werden wie in der neoklassischen Finanztheorie üblich. Von besonderem Interesse bei der Risikobetrachtung in der neoklassischen Finanzmarkttheorie ist die Unterscheidung in systematisches und unsystematisches Risiko. Das systematische Risiko beinhaltet all diejenigen Kursbewegungen, die ein Titel gemeinsam mit den anderen Titeln und dem Markt als Ganzes ausführt. Dieser nicht wegdiversifizierbare Teil des Risikos wird in der modernen Portfoliotheorie als Beta-Faktor bezeichnet. Einer formalen Herleitung des Beta-Faktors unter den Voraussetzungen des Capital Asset Pricing Models (CAPM) wird im folgenden Kapitel Rechnung getragen. Jedoch liegt der Schwerpunkt der Arbeit nicht auf theoretischen Modellen, sondern auf der Entwicklung und Verifizierung von Thesen im Hinblick auf mögliche Einflussfaktoren des Beta-Faktors. Konkret soll also die Frage beantwortet werden, welche Faktoren den Beta-Faktor in seiner Entwicklung und Höhe beeinflussen. Da neben der wissenschaftlichen Bedeutung des Risikos auch die mediale und gemeinverständliche Bedeutung des Risikos im Zuge der Finanz- und Wirtschaftskrise zugenommen hat versucht die folgende Arbeit einen wesentlichen Beitrag zur Ermittlung der Einflussfaktoren des systematischen Risikos zu liefern. Im Folgenden wird zunächst eine formale Darstellung der modernen Kapitalmarkttheorie an das Thema heranführen. Ferner dient der folgende Abschnitt einer Erläuterung der Risikokategorien nach DRS 5 sowie den für die Untersuchung relevanten Unternehmenskennzahlen. Der empirische Teil dieser Arbeit ist in zwei Bereiche unterteilt. Zum einen der Vergleich der Betawerte mit dem Ausmaß der Risikoberichterstattung ausgewählter Unternehmen. Zum anderen werden die ermittelten Betawerte mit relevanten und in Bezug auf diese Untersuchung aussagekräftigen Unternehmenskennzahlen verglichen. Die Arbeit schließt mit einer Zusammenfassung der gewonnenen Erkenntnisse und gibt einen Ausblick auf die zukünftige Problematik für diesen ausgewählten Forschungsgegenstand.
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
Contact seller5-star sellerCondition: Used - Fine
£ 19.71
£ 89.97 shippingShips from Germany to U.S.A.Quantity: 1 available
Condition: Sehr gut. Zustand: Sehr gut | Sprache: Deutsch | Produktart: Bücher | Bachelorarbeit aus dem Jahr 2010 im Fachbereich BWL - Rechnungswesen, Bilanzierung, Steuern, Note: 2,0, Bayerische Julius-Maximilians-Universität Würzburg (Betriebswirtschaftliches Institut), Veranstaltung: Externe Rechnungslegung und Wirtschaftsprü…fung, Sprache: Deutsch, Abstract: In Bezug auf die Finanzkrise, die ihren Höhepunkt im September 2008 erfahren hat, stellen die gesetzlichen Vertreter besondere Anforderungen an die Unternehmen im Hinblick auf die Risikoberichterstattung. Dabei ist es zunächst von fundamentaler Wichtigkeit den Begriff des Risikos generell darzustellen. Zum Beispiel kann Risiko als Unsicherheit bezüglich der Höhe zukünftiger Größen (z.B. Renditen von Aktienanlagen) verstanden werden wie in der neoklassischen Finanztheorie üblich. Von besonderem Interesse bei der Risikobetrachtung in der neoklassischen Finanzmarkttheorie ist die Unterscheidung in systematisches und unsystematisches Risiko. Das systematische Risiko beinhaltet all diejenigen Kursbewegungen, die ein Titel ¿gemeinsam¿ mit den anderen Titeln und dem Markt als Ganzes ausführt. Dieser ¿nicht wegdiversifizierbare¿ Teil des Risikos wird in der modernen Portfoliotheorie als Beta-Faktor bezeichnet. Einer formalen Herleitung des Beta-Faktors unter den Voraussetzungen des Capital Asset Pricing Models (CAPM) wird im folgenden Kapitel Rechnung getragen. Jedoch liegt der Schwerpunkt der Arbeit nicht auf theoretischen Modellen, sondern auf der Entwicklung und Verifizierung von Thesen im Hinblick auf mögliche Einflussfaktoren des Beta-Faktors. Konkret soll also die Frage beantwortet werden, welche Faktoren den Beta-Faktor in seiner Entwicklung und Höhe beeinflussen. Da neben der wissenschaftlichen Bedeutung des Risikos auch die mediale und gemeinverständliche Bedeutung des Risikos im Zuge der Finanz- und Wirtschaftskrise zugenommen hat versucht die folgende Arbeit einen wesentlichen Beitrag zur Ermittlung der Einflussfaktoren des systematischen Risikos zu liefern. Im Folgenden wird zunächst eine formale Darstellung der modernen Kapitalmarkttheorie an das Thema heranführen. Ferner dient der folgende Abschnitt einer Erläuterung der Risikokategorien nach DRS 5 sowie den für die Untersuchung relevanten Unternehmenskennzahlen. Der empirische Teil dieser Arbeit ist in zwei Bereiche unterteilt. Zum einen der Vergleich der Betawerte mit dem Ausmaß der Risikoberichterstattung ausgewählter Unternehmen. Zum anderen werden die ermittelten Betawerte mit relevanten und in Bezug auf diese Untersuchung aussagekräftigen Unternehmenskennzahlen verglichen. Die Arbeit schließt mit einer Zusammenfassung der gewonnenen Erkenntnisse und gibt einen Ausblick auf die zukünftige Problematik für diesen ausgewählten Forschungsgegenstand.
- Softcover
- Print on Demand
Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, GermanyRheinberg-Buch Andreas Meier eK
Contact seller5-star sellerCondition: New
£ 17.61
£ 19.71 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2010 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of Würzburg (Betriebswirtschaft), course: Academic Entrepreneurship, language: English, abstract: There h…as been a conspicuous increase in patenting and licensing, which is an indicator for an aggrandisement of academic entrepreneurship at American research universities since the 1970s. The number of patents which can be issued to universities and colleges increased by more than 100 percent between 1979 and 1984, as well as between 1984 and 1989. It almost doubled once more during the 1990s. In 1980 only about 20 research universities had technology licensing and transfer offices. 10 years later that number was 200, and in 2000 just about every major research university had founded its own (Colyvas et al., 2002, P. 1). University license revenues have increased from $220 million to $698 million from 1991 to 1997 (Association of University Technology Managers, 1998).Private sector activity is always associated with the risk of failure because of the responsibility which is connected with it. This leads us to the discussion why academics should escape from a 'safe world' of their publicly financed institution to either become entrepreneurs or to work in private companies. What are the major reasons for the risk of entrepreneurial and private sector activity The following paper tries to find an answer on this question by blending theoretical backgrounds and empirical elements.The second chapter serves as an introduction to the subject where the issue of the paper is narrowed further down and the key questions of it are defined. The main characteristics and concepts will also be distinguished in the second chapter, as much as it will be presented which aspects are not discussed in the paper. The third chapter of this paper concentrates on how internal and external factors influence the decision of scientists to show entrepreneurial behaviour. There are different theories and surveys which try to find an answer to the question how important different elements are. The fourth chapter works out the details in differences of the factors leading either to academic spinoffs or private firm participations. The conclusion gives the final answer on how the theory and the empiricism correspond with each other and which reasons are responsible for academics to break out from the ivory tower of science. 32 pp. Englisch.
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
Contact seller5-star sellerCondition: New
£ 17.61
£ 19.71 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2010 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of Würzburg (Betriebswirtschaft), course: Academic Entrepreneurship, language: English, abstract: There h…as been a conspicuous increase in patenting and licensing, which is an indicator for an aggrandisement of academic entrepreneurship at American research universities since the 1970s. The number of patents which can be issued to universities and colleges increased by more than 100 percent between 1979 and 1984, as well as between 1984 and 1989. It almost doubled once more during the 1990s. In 1980 only about 20 research universities had technology licensing and transfer offices. 10 years later that number was 200, and in 2000 just about every major research university had founded its own (Colyvas et al., 2002, P. 1). University license revenues have increased from $220 million to $698 million from 1991 to 1997 (Association of University Technology Managers, 1998).Private sector activity is always associated with the risk of failure because of the responsibility which is connected with it. This leads us to the discussion why academics should escape from a 'safe world' of their publicly financed institution to either become entrepreneurs or to work in private companies. What are the major reasons for the risk of entrepreneurial and private sector activity The following paper tries to find an answer on this question by blending theoretical backgrounds and empirical elements.The second chapter serves as an introduction to the subject where the issue of the paper is narrowed further down and the key questions of it are defined. The main characteristics and concepts will also be distinguished in the second chapter, as much as it will be presented which aspects are not discussed in the paper. The third chapter of this paper concentrates on how internal and external factors influence the decision of scientists to show entrepreneurial behaviour. There are different theories and surveys which try to find an answer to the question how important different elements are. The fourth chapter works out the details in differences of the factors leading either to academic spinoffs or private firm participations. The conclusion gives the final answer on how the theory and the empiricism correspond with each other and which reasons are responsible for academics to break out from the ivory tower of science. 32 pp. Englisch.
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
Contact seller5-star sellerCondition: New
£ 26.43
£ 19.71 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Project Report from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, San Diego State University (Marketing Department), language: English, abstract: HTC quickly emerged on the sma…rtphone scene with the remarkable success of The Sense, one of its first models, and broke many industry sales records. People were asking, 'Who is HTC ' Our research indicates that HTC's rapid rise to success was because of innovation and technological capabilities. Even though the HTC brand was not widely recognized, its smartphones were generating interest. In our primary research, we discovered that some people owned an HTC phone but did not know that HTC was the manufacturer. Obviously, brand awareness was relatively low. For HTC to stay relevant in the hypercompetitive smartphone industry, it needs serious revamping of its marketing plan.With smartphone market penetration increasing to more than 20 percent in the past five years and reaching 46.8 percent in Q3 2011, HTC has tremendous opportunities to establish a solid market position. After examining the market conditions and current HTC performance in the U.S., our team proposes that HTC position itself as a technological leader by targeting consumers ages 18 to 34. This promising segment has potential sales of $2.5 million.We analyzed the industry and examined external factors that could impact HTC's bottom line. This analysis gave us crucial insight into the smartphone market. We also analyzed the competitive environment that includes Apple, Motorola, and RIM (Blackberry). HTC, which has a positive reputation on the merits of its technology, needs to boldly differentiate itself in the marketplace. Through market analysis, we discovered that HTC has a strong market size, market potential, and distinct target markets.We recommend that HTC take specific steps through segmenting, targeting, and positioning to execute its marketing plan. We are confident that our plan can increase HTC's market share by 2 percent each year. By the end of 2012, our marketing objective is to reach a 24 percent market share of the smartphone industry, which equals 18.7 million HTC customers. The plan includes recommendations and precautions at distribution channels so that HTC differentiates itself from the other brands. We developed a budget for the marketing plan and devised procedures to monitor each effort in order to reach our projected market share increase. We are confident that our marketing plan can take HTC from an emerging brand to a dominant market leader. 60 pp. Englisch.
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
Contact seller4-star sellerCondition: New
£ 52.64
£ 6.50 shippingShips from United Kingdom to U.S.A.Quantity: 4 available
Condition: New. Print on Demand pp. 62.
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
Contact seller5-star sellerCondition: New
£ 16.73
£ 19.71 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 40 pp. Deutsch.
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
Contact seller5-star sellerCondition: New
£ 16.73
£ 19.71 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Wirtschaftspolitik, Note: 1,7, Bayerische Julius-Maximilians-Universität Würzburg (Volkswirtschaftliches Institut), Veranstaltung: Allgemeine Fragen der Wirtschaftspolitik, Sprach…e: Deutsch, Abstract: Überdurchschnittlich hohe Preissteigerungen für Nahrungsmittel in den Jahren 2006/07 und in der ersten Hälfte des Jahres 2008 erschufen eine Nahrungsmittelkrise, die schwerwiegende politische und soziale Auswirkungen für Schwellen- und Entwicklungsländer, sowie auch für Industrienationen mit sich bringt. Der FAO Nahrungsmittel Preisindex stieg seit Anfang 2005 bis Juni 2008 um fast neunzig Prozent. Die größten Preissteigerungen gab es bei Pflanzenölen mit bis zu 170 Prozent, kurz dahinter Getreide mit bis zu 160 Prozent. Nach Angaben des IMF gibt es Grund zur Annahme, dass diese Preissteigerungen ein Signal zum Ende eines Jahrzehnts stabiler Preisentwicklung sein könnten, trotz sinkender Preise seit Juli 2008. Besonders in Schwellen- und Entwicklungsländern steigt die Kerninflationsrate, die bereits über dem bisherigen Rekordniveau der letzten fünfzehn Jahre liegt, weiter an. Der Inflationsanstieg in Industrieländern ist zwar spürbar, jedoch deutlich geringer als in den Schwellen- und Entwicklungsländern.Ziel dieser Arbeit ist es die Gründe für die Preissteigerungen - die zu den oben erwähnten Problemen führen - herauszuarbeiten, wobei besonders das Problem der Spekulation an Rohstoffmärkten in einem eigenen Abschnitt zu thematisieren ist. Anschließend gilt es Lösungen zu finden, die dem Agrar- und Nahrungsmittelsystem zu Stabilität verhelfen, da im Gegensatz zu Preissteigerungen bei anderen Rohstoffen, Menschenleben direkt von den Preisen abhängig sind. Im abschließenden Teil wird die zukünftige Preisentwicklung auf Basis der aktuellen Sachlage analysiert. 24 pp. Deutsch.
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
Contact seller5-star sellerCondition: New
£ 26.43
£ 51.41 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Project Report from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, San Diego State University (Marketing Department), language: English, abstract: HTC quickly emerged on the smartph…one scene with the remarkable success of The Sense, one of its first models, and broke many industry sales records. People were asking, ¿Who is HTC ¿ Our research indicates that HTC's rapid rise to success was because of innovation and technological capabilities. Even though the HTC brand was not widely recognized, its smartphones were generating interest. In our primary research, we discovered that some people owned an HTC phone but did not know that HTC was the manufacturer. Obviously, brand awareness was relatively low. For HTC to stay relevant in the hypercompetitive smartphone industry, it needs serious revamping of its marketing plan.With smartphone market penetration increasing to more than 20 percent in the past five years and reaching 46.8 percent in Q3 2011, HTC has tremendous opportunities to establish a solid market position. After examining the market conditions and current HTC performance in the U.S., our team proposes that HTC position itself as a technological leader by targeting consumers ages 18 to 34. This promising segment has potential sales of $2.5 million.We analyzed the industry and examined external factors that could impact HTC's bottom line. This analysis gave us crucial insight into the smartphone market. We also analyzed the competitive environment that includes Apple, Motorola, and RIM (Blackberry). HTC, which has a positive reputation on the merits of its technology, needs to boldly differentiate itself in the marketplace. Through market analysis, we discovered that HTC has a strong market size, market potential, and distinct target markets.We recommend that HTC take specific steps through segmenting, targeting, and positioning to execute its marketing plan. We are confident that our plan can increase HTC's market share by 2 percent each year. By the end of 2012, our marketing objective is to reach a 24 percent market share of the smartphone industry, which equals 18.7 million HTC customers. The plan includes recommendations and precautions at distribution channels so that HTC differentiates itself from the other brands. We developed a budget for the marketing plan and devised procedures to monitor each effort in order to reach our projected market share increase. We are confident that our marketing plan can take HTC from an emerging brand to a dominant market leader.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.
- Softcover
- Print on Demand
Seller: preigu, Osnabrück, Germanypreigu
Contact seller5-star sellerCondition: New
£ 26.43
£ 59.98 shippingShips from Germany to U.S.A.Quantity: 5 available
Taschenbuch. Condition: Neu. HTC Marketing Plan | Tobias Kleinmann (u. a.) | Taschenbuch | 60 S. | Englisch | 2013 | GRIN Verlag | EAN 9783656136583 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
Contact seller4-star sellerCondition: New
£ 37.73
£ 6.50 shippingShips from United Kingdom to U.S.A.Quantity: 4 available
Condition: New. Print on Demand pp. 28.
