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Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
Book 18 of 55: Routledge Studies in MarketingLanguage: English
Published by Routledge (edition 1), 2019
ISBN 10: 1138310026 ISBN 13: 9781138310025
Hardcover. Condition: New. 1. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped.
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Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
Book 18 of 55: Routledge Studies in MarketingSeller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Condition: As New. Unread book in perfect condition.
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Relationship Marketing in the Digital Age
Book 18 of 55: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Relationship Marketing in the Digital Age
Book 18 of 55: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
Book 18 of 55: Routledge Studies in MarketingSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 58.43
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
Book 7 of 55: Routledge Studies in MarketingLanguage: English
Published by Routledge 2021-03-31, 2021
ISBN 10: 0367786923 ISBN 13: 9780367786922
£ 56.01
£ 15.49 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback. Condition: New.
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Paperback. Condition: Brand New. 244 pages. 8.75x6.00x0.50 inches. In Stock.
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Condition: New. Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington. He founded and serves as the global research director of the Sales & Marketing St.
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Condition: As New. Unread book in perfect condition.
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Relationship Marketing in the Digital Age (Hardcover)
Book 7 of 55: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Ltd, London, 2019
ISBN 10: 1138310026 ISBN 13: 9781138310025
Hardcover. Condition: new. Hardcover. The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business worldincluding the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital agestrong customer relationships are more than ever vital to company strategy and performance.Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customerseller relationships. this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customercompany relationships. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Relationship Marketing in the Digital Age
Book 18 of 55: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Group, 2019
ISBN 10: 1138310026 ISBN 13: 9781138310025
Condition: New.
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Relationship Marketing in the Digital Age
Book 18 of 55: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 158.57
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Relationship Marketing in the Digital Age
Book 18 of 55: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Group, 2019
ISBN 10: 1138310026 ISBN 13: 9781138310025
Condition: New.
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Relationship Marketing in the Digital Age
Book 18 of 55: Routledge Studies in MarketingSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 166.57
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
Book 7 of 55: Routledge Studies in MarketingSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 181.89
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Hardcover. Condition: Brand New. 244 pages. 9.00x6.25x0.75 inches. In Stock.
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Relationship Marketing in the Digital Age (Hardcover)
Book 18 of 55: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Ltd, London, 2019
ISBN 10: 1138310026 ISBN 13: 9781138310025
Hardcover. Condition: new. Hardcover. The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business worldincluding the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital agestrong customer relationships are more than ever vital to company strategy and performance.Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customerseller relationships. this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customercompany relationships. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Loyalitätswirkung des geschenkten bevorzugten Kundenstatus: Eine theoretische und empirisch-experimentelle Analyse (Applied Marketing Science / Angewandte Marketingforschung) (German Edition)
Book 2 of 16: Applied Marketing Science/Angewandte MarketingforschungSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 60.59
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In German.
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Loyalitatswirkung des geschenkten bevorzugten Kundenstatus : Eine theoretische und empirisch-experimentelle Analyse
Book 2 of 16: Applied Marketing Science/Angewandte MarketingforschungLanguage: German
Published by Springer Gabler 2014-07, 2014
ISBN 10: 3658063564 ISBN 13: 9783658063566
PF. Condition: New.
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Paperback. Condition: Brand New. 239 pages. German language. 8.26x5.82x0.55 inches. In Stock.
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Loyalitätswirkung des geschenkten bevorzugten Kundenstatus : Eine theoretische und empirisch-experimentelle Analyse
Book 2 of 16: Applied Marketing Science/Angewandte MarketingforschungLanguage: German
Published by Springer Fachmedien Wiesbaden, Springer, 2014
ISBN 10: 3658063564 ISBN 13: 9783658063566
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - In hierarchischen Loyalitätsprogrammen bekommen einige Kunden einen bevorzugten Kundenstatus vom Unternehmen geschenkt, anstatt diesen wie üblich aktiv zu erreichen. Ob sich der geschenkte bevorzugte Kundenstatus ebenso positiv auf die Kundenloyalität auswirkt wie der erreichte, ist unklar. Auf Basis sozialpsychologischer Theorien und Konzepte leitet Lena Steinhoff Hypothesen zur Loyalitätswirkung des geschenkten bevorzugten Kundenstatus ab und überprüft diese anhand zweier experimenteller Studien empirisch. Die Autorin zeigt, dass die Effektivität des geschenkten bevorzugten Kundenstatus von seiner Gestaltung abhängt. Verfügt der Kunde über Entscheidungsfreiheit sowie große Nähe zur Statuserreichung, stellt der geschenkte bevorzugte Kundenstatus ein innovatives und dabei gleichermaßen wirksames Instrument zur Loyalitätssteigerung dar wie der erreichte bevorzugteKundenstatus.
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Taschenbuch. Condition: Neu. Loyalitätswirkung des geschenkten bevorzugten Kundenstatus | Eine theoretische und empirisch-experimentelle Analyse | Lena Steinhoff | Taschenbuch | Applied Marketing Science / Angewandte Marketingforschung | xix | Deutsch | 2014 | Springer Gabler | EAN 9783658063566 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington. He founded and serves as the global research director of the Sales & Marketing St.
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Relationship Marketing in the Digital Age
Book 18 of 55: Routledge Studies in MarketingLanguage: English
Published by Taylor & Francis Group, 2019
ISBN 10: 1138310026 ISBN 13: 9781138310025
Condition: New. PRINT ON DEMAND.
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Hardcover. Condition: Brand New. 244 pages. 9.00x6.25x0.75 inches. In Stock. This item is printed on demand.
