Scott C Ambrose (17 results)

Soft cover. Condition: Very Good. 1st Edition. In VERY GOOD condition. Softcover. No highlighting/underlining.

Soft cover. Condition: Near Fine. 1st Edition. Excellent copy overall. Binding is tight with no visible wear. Cover is clean with no creases or tears. Corners are crisp with no bumping. Colors are bright, no staining, no markings on inside pages.

Condition: Good. EXTERIOR PAGE EDGES HAVE SOME STAINING AND/OR SMUDGING ON THEM BUT BOOK REMAINS IN GOOD READABLE CONDITION. paperback 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects.

paperback. Condition: Very Good. Softcover. Clean text - NO writing, NO highlighting to text. Very good. Oversized. Clean text -- NO writing, NO highlighting to text.ÂPLEASE NOTE: Domestic US media (standard) US orders ONLY. NO international orders.

Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Soft cover. Condition: As New. 1st Edition. As New, no flaws. All of our books are individually inspected and described. Never X-library unless specifically described as such.

Hardcover. Condition: Very Good. Dust Jacket Condition: Good. EX-high school library book; light rubbing on spine ends and tips; Pictorial dust jacket, covered in stick on plastic, has an indention mark aprox 3/4 of the way down the middle of the back from top toward bottom, does not tear jacket. Edited by Hugh Lamb. …

Condition: acceptable. This book is in acceptable condition and may have highlighting and or writing throughout. The actual cover image may not match the stock photo, dust jacket may be damaged or missing. Book may show internal and or external wear on spine or cover and may be slightly skewed or have creased pages. This is a used book so codes may be invalid or accompanying media may be missing. May be an Ex library book with stickers and stamps.…

Condition: New. Satisfaction Guaranteed or your money back.

paperback. Condition: New. In shrink wrap. Looks like an interesting title.

Kartoniert / Broschiert. Condition: New.

Taschenbuch. Condition: Neu. Neuware - Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the 'customer' is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps-product, place, promotion, and price-in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience.Fundamentals of Airline Marketing: - is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation - chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes - demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve - provides a bridge between key marketing principles and their specific application to the airline industry in each chapter This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.…

Condition: New.

Condition: New.

Gebunden. Condition: New.

Condition: New.

Buch. Condition: Neu. Neuware.