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Condition: Como nuevo. : Este libro analiza las estrategias para hacer negocios en la región de Asia Pacífico, especialmente en el contexto de la crisis económica. Los autores aconsejan a las empresas occidentales que aborden sus operaciones en Asia de forma estratégica, tanto en lo que respecta a la competencia por los clientes y los recursos, como a la cooperación en empresas conjuntas y alianzas. Animan a los directivos a cuestionar muchos de sus supuestos empresariales occidentales tradicionales y a avanzar hacia una organización regional y un estilo de gestión más regional. EAN: 9780333735824 Tipo: Libros Categoría: Negocios y Economía Título: Strategies for Asia Pacific Autor: Philippe Lasserre| Hellmut Schütte Editorial: Palgrave Macmillan Idioma: en Páginas: 340 Formato: tapa blanda.
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Strategic Issues in Information Technology: International Implications for Decision Makers
Language: English
Published by Pergamon Press, New York, 1988
ISBN 10: 0080365175 ISBN 13: 9780080365176
Seller: P.C. Schmidt, Bookseller, Kettering, OH, U.S.A.
Seller rating 3 out of 5 stars
First Edition
Paper. Condition: Very Good. 1st Paperback Edition. very good softcover; an ex-library copy with usual markings; internally pages are white and unmarked; ---------- SATISFACTION GUARANTEED --------- FAST, COURTEOUS SERVICE : ALL ORDERS SHIPPED WITH DELIVERY CONFIRMATION------ Size: 6 x 9". Ex-Library.
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Hardcover. Condition: Très bon. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Hardcover. Condition: Très bon. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Strategies for Asia Pacific
Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.
Seller rating 4 out of 5 stars
Condition: acceptable. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Acceptable condition! Any other included accessories are also in Acceptable condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear such as cover tears discoloration, staining, marks, scuffs, etc. All pages intact.
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Strategy and Management in Asia Pacific
Language: English
Published by The McGraw-Hill Company, 1998
ISBN 10: 0077094336 ISBN 13: 9780077094331
Condition: New. pp. 480.
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Strategy and Management in Asia Pacific
Language: English
Published by The McGraw-Hill Company, 1998
ISBN 10: 0077094336 ISBN 13: 9780077094331
Condition: New. pp. 480.
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Strategy and Management in Asia Pacific
Language: English
Published by The McGraw-Hill Company, 1998
ISBN 10: 0077094336 ISBN 13: 9780077094331
Condition: New. pp. 480.
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Strategies for Asia Pacific
Language: English
Published by New York University Press, US, 1999
ISBN 10: 0814751563 ISBN 13: 9780814751565
Paperback. Condition: New.
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Strategies for Asia Pacific - Beyond the Crisis.
First Edition
8°, Softcover. Condition: Gut. first Edition. 323 S. good condition Sprache: Englisch Gewicht in Gramm: 518.
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Strategy and Management in Asia Pacific
Language: English
Published by McGraw-Hill Publishing Co., 1998
ISBN 10: 0077094336 ISBN 13: 9780077094331
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Strategy and Management in Asia Pacific
Language: English
Published by McGraw-Hill Publishing Co., 1998
ISBN 10: 0077094336 ISBN 13: 9780077094331
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Hardcover. Condition: Good. Inscription inside book cover/Presented to page filled out Satisfaction 100% guaranteed.
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Strategies for Asia Pacific
Language: English
Published by New York University Press, US, 1999
ISBN 10: 0814751563 ISBN 13: 9780814751565
Paperback. Condition: New.
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Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Kartoniert / Broschiert. Condition: New. Über den AutorrnrnPhilippe Lasserre is Professor at INSEAD, the European Institute of Business Administration, in Fontainebleau, France.KlappentextDespite the growing economic importance of the Asia Pac.
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Condition: New. Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning. Series: International Marketing. Num Pages: 287 pages, biography. BIC Classification: 1F; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 21. Weight in Grams: 581. . 1998. 1998th Edition. hardcover. . . . . Books ship from the US and Ireland.
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Paperback. Condition: Brand New. 202 pages. 9.00x5.90x0.46 inches. In Stock.
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Management-Strategien für Asien-Pazifik
Language: German
Published by Schäffer-Poeschel Verlag 01.1996., 1996
ISBN 10: 3791010492 ISBN 13: 9783791010496
hardcover. Condition: Sehr gut. Mit altersbedingten Lager- und Gebrauchsspuren. U-w-77a Sprache: Deutsch Gewicht in Gramm: 625.
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CONSUMER BEHAVIOUR IN ASIA 199
Language: English
Published by Palgrave Macmillan UK, 1998
ISBN 10: 0333736257 ISBN 13: 9780333736258
Condition: New. HELLMUT SCHUTTE is a professor of International Management at INSEAD and represents core faculty at INSEAD s Euro-Asia Centre. He started his career in Asia marketing fast moving consumer goods for a British-Dutch multinational in Indonesia. He also lived a.
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Strategies for Asia Pacific
Language: English
Published by Palgrave Macmillan UK, 2005
ISBN 10: 1403916950 ISBN 13: 9781403916952
Condition: New. Author Philippe Lasserre: Philippe is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.First published in 1995, Strategies for Asia Pacific has established itself as the leading bo.
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Taschenbuch. Condition: Neu. Strategies for Asia Pacific: Beyond the Crisis | Hellmut Schütte (u. a.) | Taschenbuch | xvi | Englisch | 1999 | Palgrave Macmillan | EAN 9780333735824 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Hardcover with dust jacket. Condition: Gut. 379 Asia Competition Korea Japan Taiwan China With numerous figures and tables. guter Zustand/good With numerous figures and tables. ha1053863 Sprache: Englisch Gewicht in Gramm: 750.
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Consumer Behaviour in Asia
Language: English
Published by Palgrave Macmillan UK Nov 1998, 1998
ISBN 10: 0333736257 ISBN 13: 9780333736258
Buch. Condition: Neu. Neuware - Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
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Global Competitiveness of the Asian Firm
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 145.21
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Condition: New.
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The Global Competitiveness of the Asian Firm
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
First Edition
Condition: New. Num Pages: 379 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 603. . 1994. 1st ed. 1994. Paperback. . . . .
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Taschenbuch. Condition: Neu. The Global Competitiveness of the Asian Firm | Hellmut Schuette | Taschenbuch | xviii | Englisch | 1994 | Palgrave Macmillan | EAN 9781349234257 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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The Global Competitiveness of the Asian Firm
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 1994. 1994th Edition. hardcover. . . . . .
