Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller: Goodwill Southern California, Los Angeles, CA, U.S.A.
Condition: good. Paperback Book.
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.
Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.
Language: English
Published by Little, Brown and Co., 1993
ISBN 10: 0821218824 ISBN 13: 9780821218822
Seller: Blue Heron Books, Claremont, CA, U.S.A.
First Edition
Soft cover. Condition: Very Good. No Jacket. First edition. Clean, unmarked copy with minimal wear.
Published by The University of Texas Press for the Society for Cinema Studies, Austin, TX, 2002
Seller: biblioboy, North Providence, RI, U.S.A.
First Edition
paperback. Condition: Very Good. First Edition. [Austin, TX]: The University of Texas Press for the Society for Cinema Studies. Very Good. 2002. First Edition. Softcover. First edition. Magazine. Pictorial wrappers [about 6" x 9"], 151+ pages, illustrated. Near fine with very light wear. See photos 406.
Condition: acceptable. Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: Basement Seller 101, Cincinnati, OH, U.S.A.
paperback. Condition: New.
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by New Lit Salon Press 2016-11-26, 2016
ISBN 10: 0997264918 ISBN 13: 9780997264913
Seller: Chiron Media, Wallingford, United Kingdom
£ 11.90
Quantity: Over 20 available
Add to basketPaperback. Condition: New.
£ 15.67
Quantity: Over 20 available
Add to basketCondition: New. In.
Condition: New.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Paperback. Condition: New. What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights.Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie and Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Paperback. Condition: New. What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights.Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie and Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Published by Urban & Schwarzenberg, M?nchen 1972,, 1972
Seller: Antiquariat Petri, Jena, Germany
SC. Condition: Gut. Obr., 308s., ., in gutem Zustand, [VPB1,4]., Deu 400g.
Language: German
Published by Ravensburger Verlag GmbH, 2024
ISBN 10: 3473586722 ISBN 13: 9783473586721
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: German
Published by Ravensburger Verlag GmbH, 2024
ISBN 10: 3473586722 ISBN 13: 9783473586721
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Condition: New. pp. 256.
Softcover. Condition: Near Fine Condition. Apparently unread but maybe used once or twice as a coaster - faint rings on cover. Size: Octavo (8vo). Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 1789664667. ISBN/EAN: 9781789664669. Inventory No: 049516.
Condition: New. pp. 256.
Language: English
Published by CreateSpace Independent Publishing Platform, 2017
ISBN 10: 1548887242 ISBN 13: 9781548887247
Seller: Gwisgo Bookworm, Aberaeron, United Kingdom
First Edition Signed
Soft cover. Condition: New. 1st Edition. Signed by one of the authors (Karen Gemma Brewer). Signed by Author(s).
Paperback. Condition: New. How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.
Paperback. Condition: New. How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.
Condition: New.
Condition: New.
Language: German
Publication Date: 2003
Seller: Dr. Frank Rudolph, Steinfeld, D, Germany
18 S., 10 Abb., 3 Tab., Sprache: Deutsch Gewicht in Gramm: 500.