Rowse Edward J (32 results)

Hard Cover. Condition: Very Good. No Jacket. Vintage Copy! NICE vintage photos inside and vintage advertisements as well. Size: 8vo - over 7¾" - 9¾" tall 0.0.

Hard Cover. Condition: good+. Dust Jacket Condition: --. 5th Edition. xii 403pp; b/w photos, illustrations, & ads; text unmarked, school stamps on eps, pencil marks on title pg; sticker on spine of gray cover. Hardcover.

Hardcover. Condition: Very Good. No Dust Jacket. Has some writing on the front endpaper. Endpapers are beginning to yellow. Covers have wear around edges. Corners and spine are beginning to chip.

Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: Very Good. No Jacket. 5th or later Edition. No dust jacket. Letters "JEA" written on bottom edge of pages. Writing on front end page. A little foxing inside book. Very Good condition.

Condition: New.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

vg/no dj, cover stain/faded/endpapers dusty, o/w good tight copy. very cute samples of old ads thru out, index. Illustrated by photos thruout. not stated. Binding is blue cloth.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Soft Cover. Condition: Good. Fifth Edition. Wraps are scuffed and tanning. Pages are clean, text has no markings, binding is sound. Size: 8vo - over 7¾" - 9¾" tall.

Hard Cover. Condition: Very Good-. No Jacket. First Thus. Illustrated throughout with B&W art reproductions. Pages [404 including index] clean, unmarked, binding tight and square. Tan cloth boards, black and red decorations and lettering, mostly clean, minor shelf wear, one shallow, small dent at back. PO's name penciled at endpaper, pencil scribbles at bottom page edges, 2 corner creases from improper storage. The very tight binding and clean pages indicate very little usage. Media Mail, Priority & most international shipping include free tracking information. Every book listed is located in my smoke free and climate controlled shop. All are inspected by me and will have qualities and/or flaws described. Various Artists (illustrator).…

Condition: New.

Hardcover. Condition: Good. Good condition with wear and markings, ex-library.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.

Condition: New.

Paperback. Condition: Good.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condition: Good. 1937 third edition hardcover in good condition. All inside pages are in great shape. Minor shelf wear to the blue cloth spine and cover. Ex library. 404 pages.

Paperback. Condition: Used - Very Good. Cincinnati, &c: South-Western Publishing Company, copyright, 1943. x,404 pages, with 136pp Workbook for Funamentals of Advertising. 87 illustrations of advertisements. 7.5x5", paperback, workbook 10.75x7.5" VG.

Condition: New.

Condition: New.

Taschenbuch. Condition: Neu. Neuware - 'The Fundamentals of Advertising' is a comprehensive examination of the principles and practices that defined the marketing landscape during the early 20th century. Authored by Edward J. Rowse, this work serves as a foundational guide for understanding the strategic mechanics of persuasion, consumer psychology, and brand development. The text provides a systematic approach to the art of promotion, emphasizing the need for clarity, honesty, and artistic appeal in commercial messaging.The book covers a wide array of essential topics, including the drafting of effective copy, the use of typography and illustration, and the selection of appropriate media for diverse audiences. By exploring the relationship between advertising and the broader field of salesmanship, it offers practical insights into how businesses can build lasting connections with consumers. This work is an invaluable resource for students of business history and marketing professionals alike, offering a detailed look at the evolution of advertising techniques. From the planning of national campaigns to the nuances of local retail ads, 'The Fundamentals of Advertising' remains a significant historical reference that highlights the enduring core concepts of the industry.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.…

Buch. Condition: Neu. Neuware - 'The Fundamentals of Advertising' is a comprehensive examination of the principles and practices that defined the marketing landscape during the early 20th century. Authored by Edward J. Rowse, this work serves as a foundational guide for understanding the strategic mechanics of persuasion, consumer psychology, and brand development. The text provides a systematic approach to the art of promotion, emphasizing the need for clarity, honesty, and artistic appeal in commercial messaging.The book covers a wide array of essential topics, including the drafting of effective copy, the use of typography and illustration, and the selection of appropriate media for diverse audiences. By exploring the relationship between advertising and the broader field of salesmanship, it offers practical insights into how businesses can build lasting connections with consumers. This work is an invaluable resource for students of business history and marketing professionals alike, offering a detailed look at the evolution of advertising techniques. From the planning of national campaigns to the nuances of local retail ads, 'The Fundamentals of Advertising' remains a significant historical reference that highlights the enduring core concepts of the industry.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.…

X, 404 S. Orig.-Karton (Rücken gebräunt). - Innen guter Zustand. * Grundlagen der Werbung. Amerikanische Reklame.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

LeatherBound. Condition: New. BOOKS ARE EXEMPT FROM IMPORT DUTIES AND TARIFFS; NO EXTRA CHARGES APPLY. LeatherBound edition. Condition: New. Reprinted from 1926 edition. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. A perfect gift for your loved ones. Pages: 250 NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Pages: 250.…

Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Paperback. Condition: new. Paperback. "The Fundamentals of Advertising" is a comprehensive examination of the principles and practices that defined the marketing landscape during the early 20th century. Authored by Edward J. Rowse, this work serves as a foundational guide for understanding the strategic mechanics of persuasion, consumer psychology, and brand development. The text provides a systematic approach to the art of promotion, emphasizing the need for clarity, honesty, and artistic appeal in commercial messaging.The book covers a wide array of essential topics, including the drafting of effective copy, the use of typography and illustration, and the selection of appropriate media for diverse audiences. By exploring the relationship between advertising and the broader field of salesmanship, it offers practical insights into how businesses can build lasting connections with consumers. This work is an invaluable resource for students of business history and marketing professionals alike, offering a detailed look at the evolution of advertising techniques. From the planning of national campaigns to the nuances of local retail ads, "The Fundamentals of Advertising" remains a significant historical reference that highlights the enduring core concepts of the industry.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.