Roose Gudrun (10 results)
Marketing Communications A European Pers
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Softcover
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Marketing Communications A European Pers
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Marketing Communications: A European Perspective
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Softcover
Seller: libreriauniversitaria.it, Occhiobello, RO, Italylibreriauniversitaria.it
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Marketing Communications A European Pers
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Marketing Communications A European Pers
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Marketing Communications: A European Perspective
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh, Gudrun Roose
- Softcover
Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
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Paperback. Condition: New. Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communica…tions in a European context. Striking a balance between scientific and communication practitioners' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics.New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area.New and updated case studies including start-ups like Brauzz and Edgard and Cooper, and large international brands such as Lego and Delhaize.Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication and DEandI communication.Extended discussion on the application of Artificial Intelligence (AI) in marketing communications. About the authors: Patrick De Pelsmacker is Emeritus Professor of Marketing at the University of Antwerp, Belgium. He has co-authored textbooks on marketing communications and marketing research techniques, and has written articles in numerous academic journals. Maggie Geuens is Professor of Marketing at Ghent University, Belgium. Her research interest is in marketing communications and consumer behaviour, and she has published in top-tier journals in these fields. Joeri Van den Bergh is co-founder and non-executive partner of Human8 (formerly InSites Consulting), a global insights agency. He is a regular speaker at global marketing and research conferences and conducts in-company trainings. Gudrun Roose is Professor of Marketing at Ghent University, and she teaches courses such as Marketing Communications, Digital Marketing and Marketing Planning.
Marketing Communications: A European Perspective
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Marketing Communications: A European Perspective
Roose, Gudrun; Van Den Bergh, Joeri; Geuens, Maggie; De Pelsmacker, Patrick
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Neuware - Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketi…ng communications in a European context. Striking a balance between scientific and communication practitioners' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication and DE&I communication. Extended discussion on the application of Artificial Intelligence (AI) in marketing communications. About the authors: Patrick De Pelsmacker is Emeritus Professor of Marketing at the University of Antwerp, Belgium. He has co-authored textbooks on marketing communications and marketing research techniques, and has written articles in numerous academic journals. Maggie Geuens is Professor of Marketing at Ghent University, Belgium. Her research interest is in marketing communications and consumer behaviour, and she has published in top-tier journals in these fields. Joeri Van den Bergh is co-founder and non-executive partner of Human8 (formerly InSites Consulting), a global insights agency. He is a regular speaker at global marketing and research conferences and conducts in-company trainings. Gudrun Roose is Professor of Marketing at Ghent University, and she teaches courses such as Marketing Communications, Digital Marketing and Marketing Planning.
More imagesMarketing Communications: A European Perspective
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh, Gudrun Roose
- Softcover
Seller: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United
Contact seller5-star sellerCondition: New
£ 84.93
£ 36.62 shippingShips within U.S.A.Quantity: Over 20 available
Paperback. Condition: New. Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communica…tions in a European context. Striking a balance between scientific and communication practitioners' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics.New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area.New and updated case studies including start-ups like Brauzz and Edgard and Cooper, and large international brands such as Lego and Delhaize.Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication and DEandI communication.Extended discussion on the application of Artificial Intelligence (AI) in marketing communications. About the authors: Patrick De Pelsmacker is Emeritus Professor of Marketing at the University of Antwerp, Belgium. He has co-authored textbooks on marketing communications and marketing research techniques, and has written articles in numerous academic journals. Maggie Geuens is Professor of Marketing at Ghent University, Belgium. Her research interest is in marketing communications and consumer behaviour, and she has published in top-tier journals in these fields. Joeri Van den Bergh is co-founder and non-executive partner of Human8 (formerly InSites Consulting), a global insights agency. He is a regular speaker at global marketing and research conferences and conducts in-company trainings. Gudrun Roose is Professor of Marketing at Ghent University, and she teaches courses such as Marketing Communications, Digital Marketing and Marketing Planning.
