Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Language: English
Published by GRIN Verlag, GRIN Verlag, 2011
ISBN 10: 3656079757 ISBN 13: 9783656079750
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, Maharshi Dyanand Saraswati University, Ajmer (Department of Management Studies), course: Marketing, language: English, abstract: Brand awareness is a rudimentary level of brand knowledge and recognition which result into complex cognitive process called favorable consumer behavior for marketers. Brand awareness is the potential capacity that a consumer has of recognizing or recalling the name of the brand as an offer of a certain category of product. Brand awareness is a dimension of brand equity that affects the decisions of the consumer both at the affective level and the behavior level. Presumably, marketers expect that brand awareness will keep the brand in the consumer's evoked set while consumer decides about the brand for consumption. Brand awareness favors the creation of brand image.
Language: English
Published by GRIN Verlag, GRIN Verlag Dez 2011, 2011
ISBN 10: 3656079757 ISBN 13: 9783656079750
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Taschenbuch. Condition: Neu. Neuware -Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, Maharshi Dyanand Saraswati University, Ajmer (Department of Management Studies), course: Marketing, language: English, abstract: Brand awareness is a rudimentary level of brand knowledge and recognition which result into complex cognitive process called favorable consumer behavior for marketers. Brand awareness is the potential capacity that a consumer has of recognizing or recalling the name of the brand as an offer of a certain category of product. Brand awareness is a dimension of brand equity that affects the decisions of the consumer both at the affective level and the behavior level. Presumably, marketers expect that brand awareness will keep the brand in the consumer¿s evoked set while consumer decides about the brand for consumption. Brand awareness favors the creation of brand image.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 344 pp. Englisch.
Taschenbuch. Condition: Neu. An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations | Pradeep Kautish | Taschenbuch | 344 S. | Englisch | 2011 | GRIN Verlag | EAN 9783656079750 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.
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Language: English
Published by Engineering Science Reference, 2019
ISBN 10: 152259633X ISBN 13: 9781522596332
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Language: English
Published by Engineering Science Reference, 2019
ISBN 10: 152259633X ISBN 13: 9781522596332
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Language: English
Published by Engineering Science Reference, 2019
ISBN 10: 152259633X ISBN 13: 9781522596332
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Published by Engineering Science Reference, 2019
ISBN 10: 152259633X ISBN 13: 9781522596332
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Language: English
Published by Elsevier Science Publishing Co Inc, 2021
ISBN 10: 0128216336 ISBN 13: 9780128216330
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Condition: New. pp. 372.
Language: English
Published by Springer Verlag, Singapore, Singapore, 2023
ISBN 10: 9819953537 ISBN 13: 9789819953530
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condition: new. Hardcover. This book covers the applications of computational intelligence techniques in business systems and advocates how these techniques are useful in modern business operations. The book redefines the computational intelligence foundations, the three pillars - neural networks, evolutionary computation, and fuzzy systems. It also discusses emerging areas such as swarm intelligence, artificial immune systems (AIS), support vector machines, rough sets, and chaotic systems. The other areas have also been demystified in the book to strengthen the range of computational intelligence techniques such as expert systems, knowledge-based systems, and genetic algorithms. Therefore, this book will redefine the role of computational intelligence techniques in modern business system operations such as marketing, finance & accounts, operations, personnel management, supply chain management, and logistics. Besides, this book guides the readers through using them to model, discover, and interpret new patterns that cannot be found through statistical methods alone in various business system operations. This book reveals how computational intelligence can inform the design and integration of services, architecture, brand identity, and product portfolio across the entire enterprise. The book will provide insights into research gaps, open challenges, and unsolved computational intelligence problems. The book will act as a premier reference and instant material for all the users who are contributing/practicing the adaptation of computational intelligence modern techniques in business systems. This book covers the applications of computational intelligence techniques in business systems and advocates how these techniques are useful in modern business operations. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Published by Engineering Science Reference, 2019
ISBN 10: 152259633X ISBN 13: 9781522596332
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Published by John Wiley & Sons Inc, New York, 2022
ISBN 10: 1119785669 ISBN 13: 9781119785668
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Hardcover. Condition: new. Hardcover. INTELLIGENT SYSTEMS FOR REHABILITATION ENGINEERING Encapsulates different case studies where technology can be used as assistive technology for the physically challenged, visually and hearing impaired. Rehabilitation engineering includes the development of technological solutions and devices to assist individuals with disabilities, while also supporting the recovery of the disabled who have lost their physical and cognitive functions. These systems can be designed and built to meet a wide range of needs that can help individuals with mobility, communication, vision, hearing, and cognition. The growing technological developments in machine learning, deep learning, robotics, virtual intelligence, etc., play an important role in rehabilitation engineering. Intelligent Systems for Rehabilitation Engineering focuses on trending research of intelligent systems in rehabilitation engineering which involves the design and development of innovative technologies and techniques including rehabilitation robotics, visual rehabilitation, physical prosthetics, brain computer interfaces, sensory rehabilitation, motion rehabilitation, etc. This groundbreaking book Provides a comprehensive reference covering different computer assistive techniques for the physically disabled, visually and hearing impaired.Focuses on trending research of intelligent systems in rehabilitation engineering which involves the design and development of innovative technologies and techniques.Provides insights into the role of intelligent systems in rehabilitation engineering. Audience Engineers and device manufacturers working in rehabilitation engineering as well as researchers in computer science, artificial intelligence, electronic engineering, who are working on intelligent systems. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
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Seller: preigu, Osnabrück, Germany
Taschenbuch. Condition: Neu. Computational Intelligence for Modern Business Systems | Emerging Applications and Strategies | Sandeep Kautish (u. a.) | Taschenbuch | xxi | Englisch | 2024 | Springer | EAN 9789819953561 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Language: English
Published by Engineering Science Reference, 2019
ISBN 10: 1522596321 ISBN 13: 9781522596325
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Language: English
Published by Engineering Science Reference, 2019
ISBN 10: 1522596321 ISBN 13: 9781522596325
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