Plummer Stephen (43 results)

Hardcover. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Condition: New.

hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 3-4 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Synopsis: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." Henry Assael, Professor of Marketing, Stern School of Business, New York University From the Inside Flap: Most Internet advertising campaigns are based on hunches and guesswork, because there has not been a standard resource that marketers could turn to for research-backed, trustworthy advice. The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing. This comprehensive guide will serve as a go-to resource for marketers and brand managers with industry standards for: Reaching your customers with relevant advertising Design principles for effective online ads Budgeting online advertising, and the risks of under-allocating Integrating online advertising with the "traditional" parts of the campaign Achieving marketing objectivesfrom lead generation to retention and loyalty Measuring the effectiveness of Internet ads and campaigns And much more Written by experts from The Advertising Research Foundation, The Online Advertising Playbook synthesizes research and learning from over 1,200 research documents on.…

Paperback. Condition: Brand New. 96 pages. 10.94x8.98x0.39 inches. In Stock.

Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Condition: Very Good. : El libro 'The Online Advertising Playbook' ofrece estrategias probadas y tácticas del Advertising Research Foundation. Proporciona información crítica sobre lo que funciona y lo que no en la publicidad y el marketing en línea, equipando a los profesionales con el conocimiento necesario para alcanzar objetivos de marketing, desde la generación de leads hasta la fidelización del cliente. Este libro explica de manera disciplinada lo que los profesionales del marketing han aprendido durante una década de cambios masivos, siendo una guía valiosa para la toma de decisiones inteligentes en la publicidad online. EAN: 9780470051054 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: The Online Advertising Playbook Autor: Joe Plummer| Stephen D. Rappaport| Taddy Hall| Robert Barocci Editorial: Wiley Idioma: en Páginas: 320 Formato: tapa dura.…

DVD. Condition: Used - Good.

dvd. Condition: Used - Good.

Hardcover. Condition: Fair. Fair condition hard cover, some wear to the cover and spine, ex library copy with all the usual markings, otherwise in a good readable condition.

Hardcover. Condition: Fair. Fair condition hard cover, some wear to the cover and spine, ex library copy with all the usual markings, otherwise in a good readable condition.

Soft cover. Condition: Very Good. Unblemished Paperback.

Soft cover. Condition: VG. A VG or better 24-page souvenir program book. Size: 9" x 12". Book.

Condition: New.

Condition: New. pp. xvi + 302 Illus.

Hardcover. Condition: Very Good. Advances in Environmental Remote Sensing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Condition: New. In English.

Condition: New. pp. xvi + 302.

Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condition: fair. Le livre peut montrer des signes d'usure dus a son utilisation : des defauts esthetiques tels que des rayures, des bosses, des coins endommages ou porter des annotations, peut avoir des traces d'humidite. Certaines pieces peuvent etre manquantes. vendeur professionnel; envoi soigne dans les 24/48h.…

Hardcover. Condition: Very Good. No Jacket. First Edition. Ex library with the usual blemishes. A00011402.

Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Significant advances have been made in mapping and monitoring our environment from Earth Observation satellites, but now, in the 1990s, remote sensing has reached a new technological and scientific frontier. Advances in Environmental Remote Sensing not only describes recent technological advances but also emphasises the parallel progress that has been made in interpreting and applying data to solve environmental problems. A team of scientists working at the research edge examine applications using examples from their own current work, and identify key paths for the development of remote sensing into the next century. This is an essential book for students of geography, environmental science, ecology, forestry and geology, as well as an important reference tool for anyone interested in applications of remote sensing.…

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New. In English.

Hardcover. Condition: new. Hardcover. Significant advances have been made in mapping and monitoring our environment from Earth Observation satellites, but now, in the 1990s, remote sensing has reached a new technological and scientific frontier. Advances in Environmental Remote Sensing not only describes recent technological advances but also emphasises the parallel progress that has been made in interpreting and applying data to solve environmental problems. A team of scientists working at the research edge examine applications using examples from their own current work, and identify key paths for the development of remote sensing into the next century. This is an essential book for students of geography, environmental science, ecology, forestry and geology, as well as an important reference tool for anyone interested in applications of remote sensing. Significant advances have been made in mapping and monitoring our environment from Earth Observation satellites, but now, in the 1990s, remote sensing has reached a new technological and scientific frontier. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…