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Seller: Majestic Books, Hounslow, United Kingdom
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Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 154 1st edition NO-PA16APR2015-KAP.
Language: English
Published by Taylor & Francis Ltd, 2022
ISBN 10: 103233911X ISBN 13: 9781032339115
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Condition: New. 1st edition NO-PA16APR2015-KAP.
Language: English
Published by Taylor & Francis Ltd, 2020
ISBN 10: 0367660970 ISBN 13: 9780367660970
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 56.56
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Language: English
Published by Routledge 2022-06-13, 2022
ISBN 10: 103233911X ISBN 13: 9781032339115
Seller: Chiron Media, Wallingford, United Kingdom
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Condition: New. pp. 154.
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Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 316 pages. 9.19x6.13x0.98 inches. In Stock.
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Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 164 pages. 9.68x6.85x0.35 inches. In Stock.
Condition: New. Isaac Cheah is Senior Lecturer in the School of Marketing at Curtin University, Australia. Ian Phau is Head of the School of Marketing at Curtin University, Australia. Gaetano Aiello is Head of the Department of Economics a.
Language: English
Published by Taylor & Francis Ltd, 2020
ISBN 10: 0367660970 ISBN 13: 9780367660970
Seller: Buchpark, Trebbin, Germany
Condition: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Taschenbuch. Condition: Neu. Country of Origin Effect | Looking Back and Moving Forward | Isaac Cheah (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2020 | Routledge | EAN 9780367660970 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Taschenbuch. Condition: Neu. Food, Wine and China | A Tourism Perspective | Christof Pforr (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2022 | Routledge | EAN 9781032339115 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Language: English
Published by SAGE Publications Ltd, 2026
ISBN 10: 1036235726 ISBN 13: 9781036235727
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Language: English
Published by SAGE Publications Ltd, 2026
ISBN 10: 1036235726 ISBN 13: 9781036235727
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Language: English
Published by SAGE Publications Ltd, London, 2026
ISBN 10: 1036235726 ISBN 13: 9781036235727
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Hardcover. Condition: new. Hardcover. The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future directions of luxury marketing in a rapidly changing global landscape.Spanning seven thematic parts, the handbook covers everything from the psychology of luxury consumption and international branding strategies to digital transformation, sustainability, and cultural innovation. It traces the historical roots of luxury marketing while addressing contemporary challenges such as ethical sourcing, second-hand markets, AI-driven personalization, and the rise of experiential and purpose-driven luxury.With contributions from pioneers in the field, this volume reflects the international diversity and intellectual richness of luxury brand research today. It offers both theoretical depth and practical insight, making it an essential resource for scholars, postgraduate students, and professionals seeking to understand and shape the future of luxury branding.Part 1: Rethinking Luxury in a Changing WorldPart 2: The Evolving Luxury ConsumerPart 3: International Luxury MarketingPart 4: Service Innovation, Operations, and Financial Strategy in LuxuryPart 5: Luxury Identity and Cultural Construction of MeaningPart 6: Strategic Levers for Luxury Brand GrowthPart 7: Digital Luxury Futures The SAGE Handbook of Luxury Brand Management is the essential guide to understanding, managing, and innovating in the global luxury market. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by SAGE Publications Ltd, 2026
ISBN 10: 1036235726 ISBN 13: 9781036235727
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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