Niko Mikopoulos (18 results)

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Paperback or Softback. Condition: New. Retail Banking in Greece - New perspectives through customer orientation in a slowly saturated market. Book.

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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Bachelor Thesis from the year 2008 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 2.0, University of Applied Sciences Zurich, language: English, abstract: Every year millions of tourists from all over the world choose Greece and theGreek Islands for their summer destination and travel to Greece to enjoy thefriendly climate, the blue and clear seas and the fantastic hospitality and natural environment. Beside of this known face of Greece the last year's Greek economy is one of the boosting economies in the European community. Quite after the successful organization of the Olympic Games in 2004, the domestic economyimproves and the demand from the private sector and households for bankingproducts services expands dramatically. The Greek Retail Banks benefit from thismacro economic development and generate extremely good revenues and marketshares in the domestic market with the current customer base and newacquisitions. Nevertheless, slowly signs of a saturated market and competitionwithin the traditional Greek banks forcing the banks to optimize their bankcustomer relationships with their current customer base and to look for newchannels to growth and to attain a competitive advantage against new Bankentrepreneurs in the market.This thesis describes on a scientific and methodical method the problem of theslowly market saturation in the retail banking sector and develops a problemsolution based on the question of how new perspectives and chances will arisethrough implementation of customer-orientation to support long-term andprofitable bank-customer relationships. In addition, the SWOT-Analysis of thethree key players in the Greek retail banking market identifies their internal and external capabilities of their current customer oriented strategies. Finally, the thesis closes with a recommendation and conclusion on how the CRM framework gives new perspectives with concepts, methods and tools contributes for a successful implementation of customer-orientation.…

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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Bachelor Thesis from the year 2008 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 2, University of Applied Sciences Zurich, language: English, abstract: The Greek retail-banking sector has generated over the last couple of years excellent revenues with their branches network and expansion strategy to the neighbouring Balkan markets. The private sector and households mainly demanded banking products as deposits, consumer credits, mortgages- and building loans, credit cards and services as customer advisory, phone banking and Internet banking. Especially a strong competition between the traditional Greek retail banks (e.g. National Bank of Greece, Alpha Bank, Piraeus Bank etc.) the new retail bank entrants (e.g. Proton Bank, Millennium, Marfin Popular Bank etc.) and the indications for a slowly saturated market will force the Greek retail banks to focus more and more on new perspectives through customer orientation.The target of the thesis is to give on a transparent and structured way valuable knowledge what new perspectives through customer orientation are and what relation exist between customer-orientation process and a CRM framework in the Greek Retail Banking sector and how this can be used in a practical and methodical way. 100 pp. Englisch.…

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Bachelor Thesis from the year 2008 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 2.0, University of Applied Sciences Zurich, language: English, abstract: Every year millions of tourists from all over the world choose Greece and theGreek Islands for their summer destination and travel to Greece to enjoy thefriendly climate, the blue and clear seas and the fantastic hospitality and natural environment. Beside of this known face of Greece the last year's Greek economy is one of the boosting economies in the European community. Quite after the successful organization of the Olympic Games in 2004, the domestic economyimproves and the demand from the private sector and households for bankingproducts services expands dramatically. The Greek Retail Banks benefit from thismacro economic development and generate extremely good revenues and marketshares in the domestic market with the current customer base and newacquisitions. Nevertheless, slowly signs of a saturated market and competitionwithin the traditional Greek banks forcing the banks to optimize their bankcustomer relationships with their current customer base and to look for newchannels to growth and to attain a competitive advantage against new Bankentrepreneurs in the market.This thesis describes on a scientific and methodical method the problem of theslowly market saturation in the retail banking sector and develops a problemsolution based on the question of how new perspectives and chances will arisethrough implementation of customer-orientation to support long-term andprofitable bank-customer relationships. In addition, the SWOT-Analysis of thethree key players in the Greek retail banking market identifies their internal and external capabilities of their current customer oriented strategies. Finally, the thesis closes with a recommendation and conclusion on how the CRM framework gives new perspectives with concepts, methods and tools contributes for a successful implementation of customer-orientation. 100 pp. Englisch. …

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Bachelor Thesis from the year 2008 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 2, University of Applied Sciences Zurich, language: English, abstract: The Greek retail-banking sector has generated over the last couple of years excellent revenues with their branches network and expansion strategy to the neighbouring Balkan markets. The private sector and households mainly demanded banking products as deposits, consumer credits, mortgages- and building loans, credit cards and services as customer advisory, phone banking and Internet banking. Especially a strong competition between the traditional Greek retail banks (e.g. National Bank of Greece, Alpha Bank, Piraeus Bank etc.) the new retail bank entrants (e.g. Proton Bank, Millennium, Marfin Popular Bank etc.) and the indications for a slowly saturated market will force the Greek retail banks to focus more and more on new perspectives through customer orientation.The target of the thesis is to give on a transparent and structured way valuable knowledge what new perspectives through customer orientation are and what relation exist between customer-orientation process and a CRM framework in the Greek Retail Banking sector and how this can be used in a practical and methodical way.…

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Bachelor Thesis from the year 2008 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 2, University of Applied Sciences Zurich, language: English, abstract: The Greek retail-banking sector has generated over the last couple of years excellent revenues with their branches network and expansion strategy to the neighbouring Balkan markets. The private sector and households mainly demanded banking products as deposits, consumer credits, mortgages- and building loans, credit cards and services as customer advisory, phone banking and Internet banking. Especially a strong competition between the traditional Greek retail banks (e.g. National Bank of Greece, Alpha Bank, Piraeus Bank etc.) the new retail bank entrants (e.g. Proton Bank, Millennium, Marfin Popular Bank etc.) and the indications for a slowly saturated market will force the Greek retail banks to focus more and more on new perspectives through customer orientation.The target of the thesis is to give on a transparent and structured way valuable knowledge what new perspectives through customer orientation are and what relation exist between customer-orientation process and a CRM framework in the Greek Retail Banking sector and how this can be used in a practical and methodical way.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.…

Taschenbuch. Condition: Neu. Retail Banking in Greece - New perspectives through customer orientation in a slowly saturated market | Niko Mikopoulos | Taschenbuch | 100 S. | Englisch | 2008 | GRIN Verlag | EAN 9783640135196 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. …

Taschenbuch. Condition: Neu. Retail Banking in Greece - New perspectives through customer orientation in a slowly saturated market | Niko Mikopoulos | Taschenbuch | 100 S. | Englisch | 2012 | Examicus Verlag | EAN 9783656995159 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. …