Neetha Eappen (6 results)

Taschenbuch. Condition: Neu. From triggers to switching: customer switching in retail banking | Neetha J. Eappen (u. a.) | Taschenbuch | 364 S. | Englisch | 2019 | LAP LAMBERT Academic Publishing | EAN 9783330070691 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Paperback. Condition: Brand New. 364 pages. 8.66x5.91x0.82 inches. In Stock.

paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In a business environment that is characterized by intense competition, building customer loyalty has become a key area of focus for most financial institutions. The explosion of the services sector, changing customer demographics and deregulation and emergence of new technology in the financial services industry have had a critical impact on consumers' financial services buying behaviour. The changes have forced banks to modify their service offerings to customers so as to ensure high levels of customer satisfaction and also high levels of customer retention. Banks have historically had difficulty distinguishing their products from one another because of their relative homogeneity; with increasing competition, the problem has only intensified with no coherent distinguishing theme. Rising wealth, product proliferation, regulatory changes and newer technologies are together making bank switching easier for customers. In order to remain competitive, it is important for banks to retain their customer base. 364 pp. Englisch. …

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: J. Eappen NeethaShe is an engineer from the University of Kerala and has taken her MBA from the University of Kerala. She has been awarded PhD by the Cochin University of Science and Technology. She has been teaching in Rajagiri Cent.…

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In a business environment that is characterized by intense competition, building customer loyalty has become a key area of focus for most financial institutions. The explosion of the services sector, changing customer demographics and deregulation and emergence of new technology in the financial services industry have had a critical impact on consumers' financial services buying behaviour. The changes have forced banks to modify their service offerings to customers so as to ensure high levels of customer satisfaction and also high levels of customer retention. Banks have historically had difficulty distinguishing their products from one another because of their relative homogeneity; with increasing competition, the problem has only intensified with no coherent distinguishing theme. Rising wealth, product proliferation, regulatory changes and newer technologies are together making bank switching easier for customers. In order to remain competitive, it is important for banks to retain their customer base.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 364 pp. Englisch. …