Mercè Roca Puigvert (4 results)

Condition: As New. : Este libro explora el análisis de audiencias y las estrategias de visibilidad en el contexto de la digitalización de los medios de comunicación. Ofrece una visión profunda sobre cómo entender y alcanzar a las audiencias objetivo en los entornos online y offline. Dirigido a profesionales de la comunicación y la gestión estratégica de la información, este manual proporciona metodologías de medición y estrategias de visibilidad y audiencia en los medios de comunicación. EAN: 9788490298152 Tipo: Libros Categoría: Tecnología|Educación Título: Análisis de audiencias y estrategias de visibilidad Autor: Víctor Cavaller Reyes| Alícia Vila Grifo| Candela Ollé Castellà| Mercè Roca Puigvert Editorial: Editorial Uoc Idioma: es-ES Páginas: 164 Formato: tapa blanda.…

Kartoniert / Broschiert. Condition: New.

Taschenbuch. Condition: Neu. Reference dependence in the face of ambiguity | Trading lottery tickets and probabilistic information | Mercè Roca i Puigvert | Taschenbuch | Englisch | VDM Verlag Dr. Müller | EAN 9783639227468 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Most real life decisions are taken without information about the probabilities associated with future outcomes; that is, ambiguity. Take, for example, choosing between different financial products. While for some of these products the probabilities associated with future rewards can be computed from past performance, these data are unlikely to be available for newly listed financial stock or when past performance is not a reliable indicator of the future. Research has shown that individuals have a tendency to prefer having to not having probabilistic information. In turn, it has been suggested that individuals are willing to pay to acquire ambiguity reducing information. This work explores factors that affect this pattern of results: endowment and reference dependence. We experimentally show that when individuals are endowed with ambiguous prospects they do not want to exchange them for unambiguous counterparts (unless there is a premium to do so), this invalidating the prediction that they are willing to pay to reduce ambiguity. The studies have important implications in the field of decision making under uncertainty, in the interface between psychology and economics.…