Mandalapu Jayakrishna (19 results)
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
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Taschenbuch. Condition: Neu. Employment as a Strategy for Poverty Reduction in India | An Analytical Study of Growth and Trends of Labour and Employment in State of Karnataka | Jayakrishna Mandalapu (u. a.) | Taschenbuch | 100 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844393354 | Verantwortliche Person für… die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.
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Taschenbuch. Condition: Neu. Advertising Media Reach in India | Proximate factors affecting Durable and Non-durable product advertising to reach potential consumers | Jayakrishna Mandalapu | Taschenbuch | 168 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844396508 | Verantwortliche Person für die EU: preigu Gm…bH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Taschenbuch. Condition: Neu. Effects of Advertising on Consumers In India | Durable and Non-durable Product Advertising - Reach and its effects on Consumers Opinion | Jayakrishna Mandalapu (u. a.) | Taschenbuch | 252 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844380088 | Verantwortliche Person für die EU: p…reigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Language: English
Published by LAP LAMBERT Academic Publishing Mai 2011, 2011
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -An Economic analysis of the growth and pattern of employment in Karnataka was done. Employment in Karnataka was largely unorganized, rural and non- industrial. The employment growth has been on decline inspite of economic liberaliza…tion which has not altered the employment patterns in many sectors including manufacturing sector. Redistribution of income in favour of the low-income groups, public investment; and incentives for private investment are some of the pertinent policy measures. The major objective of any employment programmes is to reduce poverty and thus needs to be designed and implemented in such a way that they ultimately increase productive assets private or social, in order to achieve lasting impact on the local economy and society as well as has a multiplier effect on economy. Therefore. analysis will be useful for researchers, planners and policy makers who are working on employment, income redistribution and poverty reduction. 100 pp. Englisch.
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mandalapu JayakrishnaDr. M. Jayakrishna has worked in ISEC, Bangalore at various positions. He has also worked as Lecturer in SV College and as Coordinator in ORG-Marg. Presently, he is working as Manag…er in SAS Group of NDDB, Gu.
Language: English
Published by LAP LAMBERT Academic Publishing Mai 2011, 2011
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Under free global market economies and monopolistic market conditions, advertising has become a major means to reach the consumers either for market entry or to retain the existing market share. In India, two-thirds of 1.21 billion…populations are middle class and are potential consumers. Hence, domestic as well international producers are relying heavily on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product advertising to reach potential consumers in India. As an integral part of marketing research, the advertising media reach, is therefore very much needed by various interested groups, i.e. the advertiser, advertising agency, the media and certain government agencies. It helps the advertisers to identify the media reaching the targeted consumers. It can also be gainfully used by the media in identifying market segments, and type of media reach. It aids the advertising agencies to optimise media cost and guides the government in detailing advertisement policy. 168 pp. Englisch.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Under free global market economies and monopolistic market conditions, advertising has become a major means to reach the consumers either for market entry or to retain the existing market share. In India, two-thirds of 1.21 billion popul…ations are middle class and are potential consumers. Hence, domestic as well international producers are relying heavily on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product advertising to reach potential consumers in India. As an integral part of marketing research, the advertising media reach, is therefore very much needed by various interested groups, i.e. the advertiser, advertising agency, the media and certain government agencies. It helps the advertisers to identify the media reaching the targeted consumers. It can also be gainfully used by the media in identifying market segments, and type of media reach. It aids the advertising agencies to optimise media cost and guides the government in detailing advertisement policy.
Language: English
Published by LAP LAMBERT Academic Publishing Mai 2011, 2011
- Softcover
- Print on Demand
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -With accelerating Globalization of the World economy, Global advertising and branding is rapidly growing wherein a small number of agencies developing strategies, styles and content for exports across the World. Prior to Globalizati…on, advertising was undertaken to reach the consumers either for market entry or to retain the existing market share. As two-thirds of 1.21 billion populations are middle class in India and considered as potential consumers, the domestic as well international producers are now increasingly relying on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product, advertising reach and their impact on consumer's opinion and attitudes. The study suggests primary, secondary and reminding media so as to reach the targeted consumers and address their misconceptions about the durable and non-durable products. The findings are, therefore, very much useful for national and international researchers, advertisers, advertising agencies, media as well as related government agencies. 252 pp. Englisch.
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mandalapu JayakrishnaDr. M. Jayakrishna has worked in ISEC, Bangalore at various positions in Quantitative Analysis Unit and Economics Unit. Presently, he is working as Manager in Sectoral Analysi & Stu…dies Group of NDDB, Gujarat.
Language: English
Published by LAP LAMBERT Academic Publishing Mai 2011, 2011
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -An Economic analysis of the growth and pattern of employment in Karnataka was done. Employment in Karnataka was largely unorganized, rural and non- industrial. The employment growth has been on decline inspite of economic liberalization… which has not altered the employment patterns in many sectors including manufacturing sector. Redistribution of income in favour of the low-income groups, public investment; and incentives for private investment are some of the pertinent policy measures. The major objective of any employment programmes is to reduce poverty and thus needs to be designed and implemented in such a way that they ultimately increase productive assets - private or social, in order to achieve lasting impact on the local economy and society as well as has a multiplier effect on economy. Therefore. analysis will be useful for researchers, planners and policy makers who are working on employment, income redistribution and poverty reduction.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 100 pp. Englisch.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - An Economic analysis of the growth and pattern of employment in Karnataka was done. Employment in Karnataka was largely unorganized, rural and non- industrial. The employment growth has been on decline inspite of economic liberalization…which has not altered the employment patterns in many sectors including manufacturing sector. Redistribution of income in favour of the low-income groups, public investment; and incentives for private investment are some of the pertinent policy measures. The major objective of any employment programmes is to reduce poverty and thus needs to be designed and implemented in such a way that they ultimately increase productive assets private or social, in order to achieve lasting impact on the local economy and society as well as has a multiplier effect on economy. Therefore. analysis will be useful for researchers, planners and policy makers who are working on employment, income redistribution and poverty reduction.
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
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Condition: New. Print on Demand pp. 168 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mandalapu JayakrishnaDr M. Jayakrishna has worked in ISEC, Bangalore at various positions. Further, he has worked as Lecturer in SVUL and Coordinator in ORG-MARG. Presently, he is working as Senior Mana…ger in SA&S of NDDB, Gujarat.
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
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Condition: New. PRINT ON DEMAND pp. 168.
Language: English
Published by LAP LAMBERT Academic Publishing Mai 2011, 2011
- Softcover
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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Under free global market economies and monopolistic market conditions, advertising has become a major means to reach the consumers either for market entry or to retain the existing market share. In India, two-thirds of 1.21 billion popu…lations are middle class and are potential consumers. Hence, domestic as well international producers are relying heavily on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product advertising to reach potential consumers in India. As an integral part of marketing research, the advertising media reach, is therefore very much needed by various interested groups, i.e. the advertiser, advertising agency, the media and certain government agencies. It helps the advertisers to identify the media reaching the targeted consumers. It can also be gainfully used by the media in identifying market segments, and type of media reach. It aids the advertising agencies to optimise media cost and guides the government in detailing advertisement policy.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 168 pp. Englisch.
Language: English
Published by LAP LAMBERT Academic Publishing Mai 2011, 2011
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
Contact seller5-star sellerCondition: New
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£ 51.50 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -With accelerating Globalization of the World economy, Global advertising and branding is rapidly growing wherein a small number of agencies developing strategies, styles and content for exports across the World. Prior to Globalization,…advertising was undertaken to reach the consumers either for market entry or to retain the existing market share. As two-thirds of 1.21 billion populations are middle class in India and considered as potential consumers, the domestic as well international producers are now increasingly relying on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product, advertising reach and their impact on consumer's opinion and attitudes. The study suggests primary, secondary and reminding media so as to reach the targeted consumers and address their misconceptions about the durable and non-durable products. The findings are, therefore, very much useful for national and international researchers, advertisers, advertising agencies, media as well as related government agencies.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 252 pp. Englisch.
