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  • Language: English

    Published by Igi Global Scientific Publishing, 2024

    9798369350584

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by Igi Global Scientific Publishing, 2024

    9798369350584

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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    £ 274.09

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  • Language: English

    Published by IGI Global, US, 2024

    9798369393529

    • Softcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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  • Language: English

    Published by Igi Global Scientific Publishing, 2024

    9798369393529

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Igi Global Scientific Publishing, 2024

    9798369350584

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by Igi Global Scientific Publishing, 2024

    9798369350584

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by IGI Global, US, 2024

    9798369350584

    • Softcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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  • Language: English

    Published by Igi Global Scientific Publishing, 2024

    9798369350584

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Igi Global Scientific Publishing, 2024

    9798369393512

    • Hardcover

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  • Language: English

    Published by Igi Global Scientific Publishing, 2024

    9798369342367

    • Hardcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by IGI Global, US, 2024

    9798369393529

    • Softcover

    Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK

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  • Language: English

    Published by IGI Global, US, 2024

    9798369350584

    • Softcover

    Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK

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  • Language: English

    Published by Igi Global Scientific Publishing, 2024

    9798369382233

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Igi Global Scientific Publishing, 2024

    9798369382226

    • Hardcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by IGI Global, 2024

    9798369393529

    • Softcover
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    Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK

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    £ 258.22

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    PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Language: English

    Published by IGI Global, 2024

    9798369393529

    • Softcover
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    Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US

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    £ 272.59

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    PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Language: English

    Published by IGI Global, 2024

    9798369350584

    • Softcover
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    Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK

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    £ 274.10

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    PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Language: English

    Published by IGI Global, 2024

    9798369350584

    • Softcover
    • Print on Demand

    Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US

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    £ 288.92

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    PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Language: English

    Published by IGI Global, 2024

    9798369393512

    • Hardcover
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    Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US

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    £ 306.65

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    HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Language: English

    Published by IGI Global, 2024

    9798369342367

    • Hardcover
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    Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK

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  • Language: English

    Published by IGI Global, 2024

    9798369342367

    • Hardcover
    • Print on Demand

    Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US

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    £ 322.99

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  • Language: English

    Published by IGI Global, 2024

    9798369382233

    • Softcover
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    Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK

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    £ 337.78

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    PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Language: English

    Published by IGI Global, 2024

    9798369382233

    • Softcover
    • Print on Demand

    Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US

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  • Language: English

    Published by IGI Global, 2024

    9798369382226

    • Hardcover
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    Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK

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  • Language: English

    Published by IGI Global, 2024

    9798369382226

    • Hardcover
    • Print on Demand

    Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US

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  • Language: English

    Published by IGI Global, 2024

    9798369393529

    • Softcover
    • Print on Demand

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses-sight, sound, smell, taste, and touch-brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today's sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.…

  • Language: English

    Published by IGI Global, 2024

    9798369350584

    • Softcover
    • Print on Demand

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.…

  • Language: English

    Published by IGI Global, 2024

    9798369393512

    • Hardcover
    • Print on Demand

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses-sight, sound, smell, taste, and touch-brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today's sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.…

  • Language: English

    Published by IGI Global, 2024

    9798369342367

    • Hardcover
    • Print on Demand

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    £ 446.20

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    Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.…

  • Language: English

    Published by IGI Global, 2024

    9798369382233

    • Softcover
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    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians. …