Maclennan Janice (56 results)

Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.…

Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condition: New. No Dust Jacket. PHOTO AND VIDEO OF PAGES TAKEN TO SHOW CONDITION PRIOR TO SHIPPING; STORED NEW PHOTOS OF BOOK EMAILED UPON REQUESTPHOTOS EMAILED FOR MORE SPECIFICS WHEN REQUESTED; Book. Book.

paperback. Condition: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

Hardcover. Condition: Very Good. Very Good green pictorial boards with white lettering along spine. Binding and hinges tight and square; Contents clean and unmarked. No dust jacket. 160 pp. 2006 reprint. Includes index.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New. pp. 176.

Condition: New.

Condition: New.

Condition: As New. Unread book in perfect condition.

Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.

Condition: New. pp. 176.

Paperback. Condition: New.

Condition: New. pp. 176.

Condition: New. Num Pages: 176 pages. BIC Classification: KJS; KNDP. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 297 x 210. Weight in Grams: 330. . 2016. Paperback. . . . .

Condition: New. In English.

Paperback. Condition: New. Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for discussion. Brand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. The book provides a step-by-step guide to brand planning, using market segmentation as the starting point. The book is split into two parts, the first dealing comprehensively with brand planning for products yet to get to the market, with the second part applying the same process to products that are already on the market. Both parts are extremely pragmatic, full of pertinent examples and insights from the pharmaceutical industry, and are directly applicable to your own brand planning. Brand Planning for the Pharmaceutical Industry concludes by confronting the problems that organizations are likely to have in actually making brand planning an integral part of their work and presents strategies for dealing with them. …

Hardcover Aug 01, 1999. Condition: gebraucht; wie neu. Hardcover, Grossformat, 2. Auflage, wie ungebraucht.

Condition: New. Num Pages: 176 pages. BIC Classification: KJS; KNDP. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 297 x 210. Weight in Grams: 330. . 2016. Paperback. . . . . Books ship from the US and Ireland.

Paperback. Condition: Brand New. reprint edition. 176 pages. 11.69x8.27x0.50 inches. In Stock.

Taschenbuch. Condition: Neu. Brand Planning for the Pharmaceutical Industry | Janice MacLennan | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2016 | Routledge | EAN 9781138247826 | Verantwortliche Person für die EU: Taylor and Francis, Taylor & Francis Verlag Gmbh, Kaufingerstr 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.…

Hardcover Aug 01, 1999. Condition: gebraucht; wie neu. praktisch wie neu, Hardcover Grossformat, minimalste Lagerspuren, Sofortversand.

Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Hardcover. Condition: new. New Copy. Customer Service Guaranteed.

Condition: New.

Paperback. Condition: New.

Paperback. Condition: New. Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for discussion. Brand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. The book provides a step-by-step guide to brand planning, using market segmentation as the starting point. The book is split into two parts, the first dealing comprehensively with brand planning for products yet to get to the market, with the second part applying the same process to products that are already on the market. Both parts are extremely pragmatic, full of pertinent examples and insights from the pharmaceutical industry, and are directly applicable to your own brand planning. Brand Planning for the Pharmaceutical Industry concludes by confronting the problems that organizations are likely to have in actually making brand planning an integral part of their work and presents strategies for dealing with them. …