Laura Sarap (5 results)

Taschenbuch. Condition: Neu. Inside out communication of Christian Dior | internal marketing in best practice: strategic and tactical levels | Laura Sarap | Taschenbuch | 68 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838371801 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'In the luxury goods market the commercial marketing communication to end users is rather limited, has low reach and effect. Instead more direct response, brand preference and loyalty is achieved by integrated marketing tactics and delivering the complete quality of the product-service.' The writing aims to corroborate the benefit of effective internal communication, to outline the importance of internal marketing in strategical questions as well as in change management; to distinguish between internal communication and internal marketing and emphasize the importance of combining them and last but not least to point out the possible frames which facilitate the inside-out brand communication. The writing is concentrated on inside out communication of Christian Dior s brand in Tallinna Kaubamaja s Beauty department. 68 pp. Englisch.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'In the luxury goods market the commercial marketing communication to end users is rather limited, has low reach and effect. Instead more direct response, brand preference and loyalty is achieved by integrated marketing tactics and delivering the complete quality of the product-service.' The writing aims to corroborate the benefit of effective internal communication, to outline the importance of internal marketing in strategical questions as well as in change management; to distinguish between internal communication and internal marketing and emphasize the importance of combining them and last but not least to point out the possible frames which facilitate the inside-out brand communication. The writing is concentrated on inside out communication of Christian Dior s brand in Tallinna Kaubamaja s Beauty department.…

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sarap LauraLaura Sarap, BBL at Estonian Business School: major in marketing and PR. Complementary specialization in marketing in Universidad San Pablo CEU. In the luxury goods` market the commercial marketing communication to end.…

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -'In the luxury goods¿ market the commercial marketing communication to end users is rather limited, has low reach and effect. Instead more direct response, brand preference and loyalty is achieved by integrated marketing tactics and delivering the complete quality of the product-service.' The writing aims to corroborate the benefit of effective internal communication, to outline the importance of internal marketing in strategical questions as well as in change management; to distinguish between internal communication and internal marketing and emphasize the importance of combining them and last but not least to point out the possible frames which facilitate the inside-out brand communication. The writing is concentrated on inside out communication of Christian Dior¿s brand in Tallinna Kaubamajäs Beauty department.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 68 pp. Englisch.…