Language: English
Published by Business Expert Press, 2011
ISBN 10: 1606491938 ISBN 13: 9781606491935
Seller: Scissortail, Oklahoma City, OK, U.S.A.
Condition: good. This is a pre-loved book that shows moderate signs of wear from previous reading. You may notice creases, edge wear, or a cracked spine, but it remains in solid, readable condition.Please note:-May include library or rental stickers, stamps, or markings.-Supplemental materials e.g., CDs, access codes, inserts are not guaranteed.-Box sets may not come with the original outer box. If it does, the box will not be in perfect condition. -Sourced from donation centers; authenticity not verified with publisher. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ"happy reading!
Language: English
Published by Independently published, 2019
ISBN 10: 1095371800 ISBN 13: 9781095371800
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 69 pages. 11.00x8.50x0.18 inches. In Stock.
Language: English
Published by Business Expert Press, 2011
ISBN 10: 1606491938 ISBN 13: 9781606491935
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Business Expert Press, US, 2011
ISBN 10: 1606491938 ISBN 13: 9781606491935
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condition: New. In this book, the authors introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book.First, they to introduce the underpinnings of a new flow-based measurement and management process that can promote truly unshackled thinking both within the marketing function as well as at its interface with other functional areas. Second, they demonstrate how firms can win by learning to conceptualize and discover the linkages between marketing and related non-marketing actions and their ultimate marketplace and financial consequences. Third, they provide guidance for how marketing managers and CMOs can significantly improve the outcomes of their decisions by following a verification-based linkage discovery process to connect marketing actions to profits. And fourth, they provide evidence for the efficacy of verification-based thinking centered on the principles of Decision Equity from successful marketing interventions and implementations in well-known organizations.
Language: English
Published by Business Expert Press, 2011
ISBN 10: 1606491938 ISBN 13: 9781606491935
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Condition: New. Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profi Ts (Paperback or Softback).
Language: English
Published by Business Expert Press, 2011
ISBN 10: 1606491938 ISBN 13: 9781606491935
Seller: suffolkbooks, Center moriches, NY, U.S.A.
paperback. Condition: Very Good. Fast Shipping - Safe and Secure 7 days a week!
Language: English
Published by Business Expert Press, 2011
ISBN 10: 1606491938 ISBN 13: 9781606491935
Seller: California Books, Miami, FL, U.S.A.
Condition: New.
Language: English
Published by Business Expert Press, US, 2011
ISBN 10: 1606491938 ISBN 13: 9781606491935
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. In this book, the authors introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book.First, they to introduce the underpinnings of a new flow-based measurement and management process that can promote truly unshackled thinking both within the marketing function as well as at its interface with other functional areas. Second, they demonstrate how firms can win by learning to conceptualize and discover the linkages between marketing and related non-marketing actions and their ultimate marketplace and financial consequences. Third, they provide guidance for how marketing managers and CMOs can significantly improve the outcomes of their decisions by following a verification-based linkage discovery process to connect marketing actions to profits. And fourth, they provide evidence for the efficacy of verification-based thinking centered on the principles of Decision Equity from successful marketing interventions and implementations in well-known organizations.
Condition: New.
Condition: New.
Condition: As New. Unread book in perfect condition.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Independently published, 2020
ISBN 10: 1657489965 ISBN 13: 9781657489967
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 66 pages. 9.00x6.00x0.15 inches. In Stock.
Language: English
Published by Business Expert Press, 2011
ISBN 10: 1606491938 ISBN 13: 9781606491935
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United Kingdom
Condition: Very Good. Unused. Very minor shelf wear, with gentle scuffs to corners. Contents as new.
Condition: New.
ISBN 13: 9798720034580
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Business Expert Press 2011-03-30, 2011
ISBN 10: 1606491938 ISBN 13: 9781606491935
Seller: Chiron Media, Wallingford, United Kingdom
Paperback. Condition: New.
Language: English
Published by Business Expert Press, 2011
ISBN 10: 1606491938 ISBN 13: 9781606491935
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 21.17
Quantity: Over 20 available
Add to basketCondition: New. In.
Language: English
Published by Business Expert Press, 2011
ISBN 10: 1606491938 ISBN 13: 9781606491935
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Language: English
Published by Business Expert Press, 2011
ISBN 10: 1606491938 ISBN 13: 9781606491935
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Language: English
Published by Business Expert Press 2011-03-30, 2011
ISBN 10: 1606491938 ISBN 13: 9781606491935
Seller: Chiron Media, Wallingford, United Kingdom
£ 19.23
Quantity: Over 20 available
Add to basketPaperback. Condition: New.
£ 23.76
Quantity: Over 20 available
Add to basketCondition: New. In.
£ 23.76
Quantity: Over 20 available
Add to basketCondition: New. In.
ISBN 13: 9798720034580
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Condition: New.
Hardcover. Condition: Brand New. 144 pages. 8.50x6.00x0.75 inches. In Stock.
Condition: New.
Condition: As New. Unread book in perfect condition.
Condition: As New. Unread book in perfect condition.