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  • Language: English

    Published by Cambridge University Press (edition 1), 2020

    1108724264 / 9781108724265

    • Softcover

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    Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by Cambridge University Press (edition 1), 2020

    1108724264 / 9781108724265

    • Softcover

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    Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

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    Paperback. Condition: New. Book in New condition.

  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

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    Paperback. Condition: Very Good. Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to ? Use the scientific method to evaluate hypotheses using controlled experiments ? Define key metrics and ideally an Overall Evaluation Criterion ? Test for trustworthiness of the results and alert experimenters to violated assumptions ? Build a scalable platform that lowers the marginal cost of experiments close to zero ? Avoid pitfalls like carryover effects and Twyman's law ? Understand how statistical issues play out in practice.…

  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

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    Paperback. Condition: Very Good. Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to ? Use the scientific method to evaluate hypotheses using controlled experiments ? Define key metrics and ideally an Overall Evaluation Criterion ? Test for trustworthiness of the results and alert experimenters to violated assumptions ? Build a scalable platform that lowers the marginal cost of experiments close to zero ? Avoid pitfalls like carryover effects and Twyman's law ? Understand how statistical issues play out in practice.…

  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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    Condition: New. pp. 200.

  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

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  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

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  • Language: English

    Published by Cambridge University Press 4/2/2020, 2020

    1108724264 / 9781108724265

    • Softcover

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    Paperback or Softback. Condition: New. Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. Book.

  • Language: English

    Published by Cambridge University Press, GB, 2020

    1108724264 / 9781108724265

    • Softcover

    Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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    Paperback. Condition: New. Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to . Use the scientific method to evaluate hypotheses using controlled experiments . Define key metrics and ideally an Overall Evaluation Criterion . Test for trustworthiness of the results and alert experimenters to violated assumptions . Build a scalable platform that lowers the marginal cost of experiments close to zero . Avoid pitfalls like carryover effects and Twyman's law . Understand how statistical issues play out in practice.…

  • Language: English

    Published by Cambridge University Press, GB, 2020

    1108724264 / 9781108724265

    • Softcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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    Paperback. Condition: New. Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to . Use the scientific method to evaluate hypotheses using controlled experiments . Define key metrics and ideally an Overall Evaluation Criterion . Test for trustworthiness of the results and alert experimenters to violated assumptions . Build a scalable platform that lowers the marginal cost of experiments close to zero . Avoid pitfalls like carryover effects and Twyman's law . Understand how statistical issues play out in practice.…

  • Language: English

    Published by Springer Berlin / Heidelberg, 2002

    3540439692 / 9783540439691

    • Softcover
    • First Edition

    Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West

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    Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

    Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK

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    PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Cambridge University Press CUP, 2020

    1108724264 / 9781108724265

    • Softcover

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    Condition: New. pp. 200.

  • Language: English

    Published by Springer Berlin / Heidelberg, 2002

    3540439692 / 9783540439691

    • Softcover
    • First Edition

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

    Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios

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    Condition: New. pp. 200.

  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

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  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

    Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

    Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections

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    Condition: New. In English.

  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

    Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand

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  • Condition: New

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  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by Cambridge University Press, 1920

    1108724264 / 9781108724265

    • Softcover

    Seller: Russell Books, Victoria, BC, CanadaRussell Books

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  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

    Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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  • Language: English

    Published by Springer, 2002

    3540439692 / 9783540439691

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by Springer, 2002

    3540439692 / 9783540439691

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    Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections

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  • Language: English

    Published by Cambridge University Press, GB, 2020

    1108724264 / 9781108724265

    • Softcover

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    Paperback. Condition: New. Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to . Use the scientific method to evaluate hypotheses using controlled experiments . Define key metrics and ideally an Overall Evaluation Criterion . Test for trustworthiness of the results and alert experimenters to violated assumptions . Build a scalable platform that lowers the marginal cost of experiments close to zero . Avoid pitfalls like carryover effects and Twyman's law . Understand how statistical issues play out in practice.…

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    Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations.…

  • Language: English

    Published by Cambridge University Press, 2020

    1108724264 / 9781108724265

    • Softcover

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to ¿ Use the scientific method to evaluate hypotheses using controlled experiments ¿ Define key metrics and ideally an Overall Evaluation Criterion ¿ Test for trustworthiness of the results and alert experimenters to violated assumptions ¿ Build a scalable platform that lowers the marginal cost of experiments close to zero ¿ Avoid pitfalls like carryover effects and Twyman's law ¿ Understand how statistical issues play out in practice.…