Karin Pennemann (17 results)
Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
Language: English
Published by Springer Gabler, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
Language: English
Published by Springer Gabler 2013-06, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
Language: English
Published by Springer Gabler, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 64.43
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Condition: New.
Language: English
Published by Springer Gabler, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 55.90
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Condition: New. In English.
Language: English
Published by Westdeutscher Verlag GmbH, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
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Condition: New. pp. 200.
Language: English
Published by Gabler, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 2013 edition. 199 pages. 8.00x5.50x0.50 inches. In Stock.
Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
Language: English
Published by Springer Vieweg, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.…
Language: English
Published by Springer Fachmedien Wiesbaden, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: moluna, Greven, Germanymoluna
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Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
Language: English
Published by Springer Gabler, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.…
More imagesRetail Internationalization in Emerging Countries | The Positioning of Global Retail Brands in China
Language: English
Published by Springer Gabler, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Retail Internationalization in Emerging Countries | The Positioning of Global Retail Brands in China | Karin Pennemann | Taschenbuch | Handel und Internationales Marketing Retailing and International Marketing | xix | Englisch | 2013 | Springer Gabler | EAN 9783834944917 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…
- Hardcover
Seller: Buchpark, Trebbin, GermanyBuchpark
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Deutsch | Produktart: Bücher | Keine Beschreibung verfügbar.
- Hardcover
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, GermanyBUCHSERVICE / ANTIQUARIAT Lars Lutzer
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Hardcover. Condition: gut. 2009. Handelsmonitor 2009: Internationalisierung des Handels In deutscher Sprache. pages.
Language: English
Published by Springer Gabler, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
- Print on Demand
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
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Condition: new. Questo è un articolo print on demand.
Language: English
Published by Springer Fachmedien Wiesbaden Jun 2013, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects. 200 pp. Englisch.…
Language: English
Published by Westdeutscher Verlag GmbH, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New. Print on Demand pp. 200 Illus.
Language: English
Published by Westdeutscher Verlag GmbH, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. PRINT ON DEMAND pp. 200.
Language: English
Published by Springer Vieweg Jun 2013, 2013
Series: Book 2 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Retail firms have internationalized aggressively, first into developed countries and then into developing countries. Doing business in emerging countries offers growth opportunities, but also holds some uncertainties due to the lack of knowledge on whether international retailers can succeed with a global brand in business that was originally local. To expand on this issue, Karin Pennemann discusses successful positioning options for retail brands in the context of emerging countries and draws implications for retailers' international brand management. Her research identifies the importance of perceived brand globalness, the underlying value creation process, and the relevance of cultural differences in international retail brand management.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 200 pp. Englisch.…
