Kapferer (Over 1,600 results)
- Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contact seller5-star sellerCondition: Used - Good
£ 3.28
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Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
Contact seller5-star sellerCondition: Used - Very good
£ 5.21
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Hardcover. Condition: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
- Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
Contact seller5-star sellerCondition: Used - Very good
£ 5.34
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Condition: Very Good. Very Good condition. Very Good dust jacket. With remainder mark. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Good
£ 6.09
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Good
£ 6.09
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Language: English
Published by Berghahn Books, 2005
Series: Book 6 of 21 - Critical Interventions: A Forum for Social Analysis
- Softcover
Seller: Gate City Books, GREENSBORO, NC, U.S.A.Gate City Books
Contact seller5-star sellerCondition: Used - Good
£ 6.32
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Condition: good. USED book in GOOD condition. Great binding, pages and cover show normal signs of wear from use.
- Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contact seller5-star sellerCondition: Used - Good
£ 6.69
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.Midtown Scholar Bookstore
Contact seller5-star sellerCondition: Used - Very good
£ 2.30
£ 4.45 shippingShips within U.S.A.Quantity: 4 available
Hardcover. Condition: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.
- Softcover
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
Contact seller5-star sellerCondition: Used - Very good
£ 7.15
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Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
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- Softcover
Seller: Bibliomadness, Worthington, MA, U.S.A.Bibliomadness
Contact seller5-star sellerCondition: Used - Good
£ 7.63
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Soft cover. Condition: Good. 264 pages. Good reading or reference copy. Book has about 20 pages with some pencil markings. Front endpaper with some pencil notes. Book otherwise with only minimal edgewear and in very good condition except pencil markings.
- Softcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Fair
£ 7.72
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Very good
£ 7.72
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Very good
£ 2.10
£ 5.60 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Language: English
Published by Kogan Page Ltd, United Kingdom, London, 2004
- Softcover
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Very good
£ 2.70
£ 5.60 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. Praise and Reviews "the best book on brands yet" - Design Magazine "New exciting ideas and perspectives on brand building are offered that have been absent from our literature." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellog…g School of Management "Managing a brand without reading this book is like driving a car without your license." - Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea "Kapferer's hierarchy of brands is an extrordinary insight" - Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press "One of the definitive resources on branding for marketing professionals worldwide." - Vikas Kumar, The Economic Times, India "One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics." - Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand Management The first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide. Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including: brand and business building the challenge of growth in mature markets managing retail brands. Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding. The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Good
£ 8.62
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Condition: Good. illustrated edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Very good
£ 8.65
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
Contact seller5-star sellerCondition: Used - Very good
£ 4.37
£ 4.12 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages…are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
- Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Good
£ 9.07
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Good. 3rd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Softcover
Seller: MusicMagpie, Stockport, United KingdomMusicMagpie
Contact seller5-star sellerCondition: Used - Very good
£ 3.37
£ 5.49 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Dust Jacket Condition: 42139162. 1780597025. 6/4/2026 6:17:05 PM.
Language: English
Published by Berghahn Books, 2004
Series: Book 4 of 21 - Critical Interventions: A Forum for Social Analysis
- Softcover
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.Midtown Scholar Bookstore
Contact seller5-star sellerCondition: Used - Very good
£ 4.61
£ 4.45 shippingShips within U.S.A.Quantity: 1 available
paperback. Condition: Very Good. Very Good paperback with light shelfwear - NICE! Standard-sized.
Language: English
Published by Berghahn Books, 2005
Series: Book 7 of 21 - Critical Interventions: A Forum for Social Analysis
- Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contact seller5-star sellerCondition: Used - Very good
£ 9.50
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
Seller: Foggypaws, Sonoma, CA, U.S.A.Foggypaws
Contact seller5-star sellerCondition: Used - Very good
£ 3.42
£ 5.92 shippingShips within U.S.A.Quantity: 1 available
hardcover. Condition: Very Good. Hardcover in very good condition. All inside pages are in great shape. Minor shelf wear to the dust jacket.
- Softcover
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
Contact seller5-star sellerCondition: New
£ 4.54
£ 4.99 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: New. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis.
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Very good
£ 4.76
£ 5.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Good
£ 4.76
£ 5.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Good
£ 4.77
£ 5.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Very good
£ 4.26
£ 5.60 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Language: English
Published by Berg, Oxford & Washington, D. C., 1996
Series: Book 3 of 6 - Global Issues
- Hardcover
- First Edition
Seller: Willis Monie-Books, ABAA, Cooperstown, NY, U.S.A.Willis Monie-Books, ABAA
Contact seller5-star sellerCondition: Used - Very good
£ 4.58
£ 5.93 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Very Good-. No Dust Jacket. First Edition. Book cover is rubbed, with a sticker on back indicating it was distributed by NYU Press. ; Global Issues.
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Very good
£ 5.62
£ 5.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Good
£ 5.63
£ 5.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. 2nd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
