Joseph Viswanathan (28 results)

Hardcover. Condition: New. ISBN:9781138219557.

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Paperback. Condition: Brand New. 296 pages. 8.50x5.43x0.71 inches. In Stock.

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Kartoniert / Broschiert. Condition: New. K. J. Joseph is Ministry of Commerce Chair Professor at the Centre for Development Studies, Thiruvananthapuram, Kerala, India.P. K. Viswanathan is Associate Professor at the Gujarat Institute of Development Resear.

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Hardback. Condition: New. This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces. This volume presents a collection of articles that describe this particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. The potential to do well by doing good in these impoverished marketplaces is very high, it is the hope of the editors that this reference will jumpstart the development of new theories, frameworks, and models that address both consumption and entrepreneurship in this particular market. This series publishes conceptual and empirical papers that deal with international topics from all areas within the management field. The organizations studied can be domestic or multinational, and the level of analysis can be macro or micro. Through new theoretical insights, managerial application, methodology, or data, the papers make a significant contribution to advancing knowledge about international management.…

Hardback. Condition: New. This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces. This volume presents a collection of articles that describe this particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. The potential to do well by doing good in these impoverished marketplaces is very high, it is the hope of the editors that this reference will jumpstart the development of new theories, frameworks, and models that address both consumption and entrepreneurship in this particular market. This series publishes conceptual and empirical papers that deal with international topics from all areas within the management field. The organizations studied can be domestic or multinational, and the level of analysis can be macro or micro. Through new theoretical insights, managerial application, methodology, or data, the papers make a significant contribution to advancing knowledge about international management.…

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New.

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Condition: New. pp. 304.

Condition: New. pp. 304.

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Condition: New. pp. 304.

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Hardcover. Condition: Brand New. 304 pages. 8.50x5.50x0.75 inches. In Stock.

Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. K. J. Joseph is Ministry of Commerce Chair Professor at the Centre for Development Studies, Thiruvananthapuram, Kerala, India.P. K. Viswanathan is Associate Professor at the Gujarat Institute of Development Resear.…

HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Buch. Condition: Neu. Product and Market Development for Subsistence Marketplaces | Joseph L. C. Cheng (u. a.) | Buch | Gebunden | Englisch | 2007 | Jai Press Inc. | EAN 9780762313969 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …

Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.…