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Published by Productivity Press 2021-09-27, 2021
ISBN 10: 0367553635 ISBN 13: 9780367553630
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Published by Springer Verlag, Singapore, SG, 2023
ISBN 10: 9811935920 ISBN 13: 9789811935923
Language: English
Seller: Rarewaves.com UK, London, United Kingdom
Hardback. Condition: New. 1st ed. 2023. This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.
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Published by Springer, Berlin|Springer Nature Singapore|Palgrave Macmillan, 2022
ISBN 10: 9811935920 ISBN 13: 9789811935923
Language: English
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Published by Springer Verlag, Singapore, SG, 2023
ISBN 10: 9811935920 ISBN 13: 9789811935923
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Hardback. Condition: New. 1st ed. 2023. This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.
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Add to basketGebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. . an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both fro.
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Hardcover. Condition: Brand New. 900 pages. 9.50x6.50x1.75 inches. In Stock. This item is printed on demand.
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