Customer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies
Language: English
Published by Palgrave Macmillan, 2023
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 111.90
Quantity: 2 available
Add to basketItem description from seller
193 pages. 8.26x5.82x0.50 inches. In Stock.
Seller Inventory # x-9811935920
- Title
- Customer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies
- Author
- Dash, Manoj Kumar/ Sahu, Manash Kumar/ Bhattacharyya, Jishnu/ Sakshi, Shivam
- Publisher
- Palgrave Macmillan
- Publication year
- 2023
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 9811935920
- ISBN 13
- 9789811935923
- Item weight
- 0.39 kilograms
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Manash Kumar Sahu is an Assistant Professor at ASBM University in Bhubaneshwar, Odisha. His research interests include consumer behavior in retailing, customer relationship management, and digital & social media marketing. He won the Best Research Scholar Award at Berhampur University.
Jishnu Bhattacharyya is a Ph.D. Candidate in marketing at the University of Nottingham. He has previously worked as a Project Scientist for IIT Delhi. His research interests include sustainability communication, socially responsible consumption, consumer interactions with technology, and service robots. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies.
Dr. Shivam Sakshi is a Postdoctoral Associate at the Indian Institute of Management Bangalore. He holds a Ph.D. from the University of Debrecen, Hungary. He has previously worked as Senior Project Training Manager at the National Institute of Rural Development and Panchayati Raj, Hyderabad. His research interests include consumer analytics, retail management, consumption behavior, virtual markets, and rural markets.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
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Exeter, United Kingdom EX3 0PP
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