Hofman Christopher (13 results)

Hardback. Condition: Fine. Dust Jacket Condition: Near Fine. First Editiion. first printing. Jacket By William Hofman (illustrator). Book.

Condition: New. In.

PF. Condition: New.

Condition: New. pp. 96.

Paperback. Condition: Brand New. 87 pages. 9.00x6.00x0.25 inches. In Stock.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks.Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand's reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances.This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner's capabilities for identifying and managing those risks.This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.…

Taschenbuch. Condition: Neu. Countering Brandjacking in the Digital Age | . and Other Hidden Risks to Your Brand | Christopher Hofman (u. a.) | Taschenbuch | SpringerBriefs in Computer Science | viii | Englisch | 2013 | Springer | EAN 9781447155799 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Couverture rigide. Condition: Assez bon. Trykt i Hartv. Frid. Popps Bogtrykkerie, Kiöbenhavn, 1826. Hardcover (paper binding). With 20 plates and 2 maps. LIV+ 333 [2] pages. 23,5x19,5 cm. Mostly uncut. Contents of this volume : "Fortegnelse paa Selskabets Embedsmoend og övrige Medlemmer". - "Oversigt over Selskabets Forhandlinger fra 31 Mai 1822 til 31 Mai 1824" (Professor H. C. Örsted). - " Beskrivelse over et nyt, sparsommeligt Fyhr med Syderal Lampe, paa Knudshoved ved Nyborg 1822" ( P. de Löwenörn). - " Fortsaettelse af nye zoologiske Bidrag" (O. Fabricius). - " Om Abens Hjerne og dens Forretninger, sammenlignet med Menneskets og andre Dyrs Hjerne" (C. F. Schumacher). - " Om Virkningen mellem Kulsvovlet og Ammoniaken i Alkohol, med de derved frembragte Foreninger, og i Saerdeleshed om en nye Klasse af Svovelcyan-Forbindelser" (W. Chr. Zeise). - " Om Faeröernes geognostiske Beskaffenhed" (G. Forchhammer). - " Om Confervernes Nytte i Naturens Husholdning" (N. Bang Hofman). - " Analyse af det xanthogensyrede Kali og af Xanthogensyren" (W. Chr. Zeise). - " Om de geognostiske Forhold i en Deel af Sjelland og Naboeöerne." (G. Forchhammer). - " Beskrivelse over et nyt Metal-Thermometer" (Urb. Jürgensen). - " Bidrag til at udfinde Loven for Legemernes Sammentrykning." (H. C. Örsted). GOOD CONDITION. Corners of covers very slightly used. Spine sunned, torn at the last section level. Foxing on pages ans some plates. Some lack of paper at the corners (paper manufacturing defect). …

Condition: new. Questo è un articolo print on demand.

Condition: New. Print on Demand pp. 96 18 Illus.

Condition: New. PRINT ON DEMAND pp. 96.

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Presents an overview of brand risks, with a particular focus on those arising from the Internet and social media, such as cybersquatting, domain name infringements and counterfeitingDescribes an approach to creating a brand risk management process.…

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks.Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand¿s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances.This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner¿s capabilities for identifying and managing those risks.This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 96 pp. Englisch.…