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  • Language: English

    Published by McGraw-Hill Education - Europe, 1998

    0844230073 / 9780844230078

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Hardcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

    £ 3.86

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    Hardback. Condition: Good. "A 10-pound heart of Godiva chocolates couldn't possibly be more delicious and satisfying than the juicy nuggets that fill this anthology of direct marketing wit and wisdom. Read it slowly. It's a book to be studied, to be savored, and--of course--to be unashamedly stolen from." -- Emily Soell, Vice Chairman/Chief Creative Officer Worldwide DraftDirect Worldwide "What a treasure chest for direct marketers around the world!" -- Bob Stone, Chairman Emeritus Stone & Adler "What a brilliant idea this book is . . . for learning and reference by professionals and novices alike. It's a great read, well-organized." -- Martin Baier "Denny Hatch and Don Jackson have done our industry a great service. . . . Anyone who reads this book and puts its lessons to work will profit mightily from it." -- Arthur Middleton Hughes, Executive Vice President ACS, Inc. "They left out one "secret": Buy this book." -- Murray Raphel Raphel Marketing "Hatch and Jackson rule with their new 2,239 Tested Secrets for Direct Marketing Success. There's nothing else like it!" -- Jim Rosenfield, Chairman Rosenfield & Associates "Denny and Don have done it! . . . Their unique collection of the direct marketing industry's best secrets--covering alternate media to creative and databases . . . to design, fulfillment and Internet marketing . . . to testimonials and telemarketing, and so much more--will prove to be an invaluable yardstick for seasoned direct marketers and neophytes alike. -- John Harrison, President DiMark, a Harte-Hanks Company "Jackson and Hatch have . . . organized a readable anthology of the rules for making direct response and advertising work in any business." -- Henry R. "Pete" Hoke, Publisher Emeritus Direct Marketing Magazine "This one's for all of us . . . whether you just entered the business or have gray in your hair, this book is a must. . . . The 'rules' that Hatch and Jackson provide are the result of the experiences of some of the most important innovators in direct marketing. The result is not only a useful tool which I will use frequently, but a compendium of truly BIG ideas!" -- Jerry Reitman, Executive Director Chicago Direct Marketing Educational Foundation "I was delighted to find this volume is more than just a gold mine of ideas. It's more like a good novel. Open to any page, and it's hard to put down." -- Jim Kobs, Chairman Kobs Gregory Passavant.…

  • Language: English

    Published by NTC Publishing Group,U.S., 2000

    0844203491 / 9780844203492

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

    £ 5.18

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    Paperback. Condition: Good. Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this work is a tool for techniques that produce results. It covers what you need to know from planning to implementation, and from target strategy to various aspects of the creative process.…

  • Language: English

    Published by McGraw Hill (edition 1), 1999

    0844203491 / 9780844203492

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condition: Used - Very good

    £ 5.30

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    Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by Quantuck Lane Pr & the Mill rd, 2002

    0971454825 / 9780971454828

    • Hardcover

    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Very good

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    Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by McGraw-Hill Education - Europe, 1998

    0844230073 / 9780844230078

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Good

    £ 5.41

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    Hardback. Condition: Good. "A 10-pound heart of Godiva chocolates couldn't possibly be more delicious and satisfying than the juicy nuggets that fill this anthology of direct marketing wit and wisdom. Read it slowly. It's a book to be studied, to be savored, and--of course--to be unashamedly stolen from." -- Emily Soell, Vice Chairman/Chief Creative Officer Worldwide DraftDirect Worldwide "What a treasure chest for direct marketers around the world!" -- Bob Stone, Chairman Emeritus Stone & Adler "What a brilliant idea this book is . . . for learning and reference by professionals and novices alike. It's a great read, well-organized." -- Martin Baier "Denny Hatch and Don Jackson have done our industry a great service. . . . Anyone who reads this book and puts its lessons to work will profit mightily from it." -- Arthur Middleton Hughes, Executive Vice President ACS, Inc. "They left out one "secret": Buy this book." -- Murray Raphel Raphel Marketing "Hatch and Jackson rule with their new 2,239 Tested Secrets for Direct Marketing Success. There's nothing else like it!" -- Jim Rosenfield, Chairman Rosenfield & Associates "Denny and Don have done it! . . . Their unique collection of the direct marketing industry's best secrets--covering alternate media to creative and databases . . . to design, fulfillment and Internet marketing . . . to testimonials and telemarketing, and so much more--will prove to be an invaluable yardstick for seasoned direct marketers and neophytes alike. -- John Harrison, President DiMark, a Harte-Hanks Company "Jackson and Hatch have . . . organized a readable anthology of the rules for making direct response and advertising work in any business." -- Henry R. "Pete" Hoke, Publisher Emeritus Direct Marketing Magazine "This one's for all of us . . . whether you just entered the business or have gray in your hair, this book is a must. . . . The 'rules' that Hatch and Jackson provide are the result of the experiences of some of the most important innovators in direct marketing. The result is not only a useful tool which I will use frequently, but a compendium of truly BIG ideas!" -- Jerry Reitman, Executive Director Chicago Direct Marketing Educational Foundation "I was delighted to find this volume is more than just a gold mine of ideas. It's more like a good novel. Open to any page, and it's hard to put down." -- Jim Kobs, Chairman Kobs Gregory Passavant.…

  • Language: English

    Published by Quantuck Lane Pr & the Mill rd, 2002

    0971454825 / 9780971454828

    • Hardcover

    Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book

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    Condition: Used - Good

    £ 5.41

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    Condition: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

  • Language: English

    Published by Bonus Books Inc, 1995

    156625115X / 9781566251150

    • Softcover

    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

    £ 5.83

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    Paperback. Condition: Good.

  • Language: English

    Published by Quantuck Lane Pr & the Mill rd, 2002

    0971454825 / 9780971454828

    • Hardcover
    • First Edition

    Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.The Maryland Book Bank

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    Condition: Used - Very good

    £ 2.22

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    hardcover. Condition: Very Good. First Edition. Used - Very Good.

  • Language: English

    Published by McGraw-Hill Companies, 1999

    0844203491 / 9780844203492

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Softcover

    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Very good

    £ 5.94

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    Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by McGraw-Hill Companies, 1999

    0844203491 / 9780844203492

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Softcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Very good

    £ 5.94

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    Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by iUniverse, 2005

    0595364438 / 9780595364435

    • Softcover

    Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condition: Used - Very good

    £ 6.33

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    Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Language: English

    Published by NTC Publishing Group,U.S., 2000

    0844203491 / 9780844203492

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Softcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Good

    £ 6.73

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    Paperback. Condition: Good. Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this work is a tool for techniques that produce results. It covers what you need to know from planning to implementation, and from target strategy to various aspects of the creative process.…

  • Language: English

    Published by McGraw-Hill, 1998

    0844230073 / 9780844230078

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Hardcover

    Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red

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    Condition: Used - Good

    £ 3.87

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    Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

  • Language: English

    Published by McGraw-Hill, 1998

    0844230073 / 9780844230078

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Hardcover

    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Good

    £ 6.78

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    Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by iUniverse, 2005

    0595364438 / 9780595364435

    • Softcover

    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Good

    £ 6.90

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    Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Bonus Books Inc, 1995

    156625115X / 9781566251150

    • Softcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Good

    £ 7.38

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    Paperback. Condition: Good.

  • Language: English

    Published by McGraw-Hill, 1998

    0844230073 / 9780844230078

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Hardcover

    Seller: Goodwill Southern California, Los Angeles, CA, U.S.A.Goodwill Southern California

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    Condition: Used - Good

    £ 5.42

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    Condition: good.

  • Language: English

    Published by Archway Pub, 2021

    1665709170 / 9781665709170

    • Softcover

    Seller: Blue Vase Books, Interlochen, MI, U.S.A.Blue Vase Books

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    £ 8.54

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    Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.…

  • Language: English

    Published by McGraw Hill, 1999

    0844203491 / 9780844203492

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Very good

    £ 2.70

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    Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Language: English

    Published by McGraw-Hill Companies, The, 1998

    0844230073 / 9780844230078

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Hardcover
    • First Edition

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

  • Language: English

    Published by McGraw-Hill Companies, The, 1998

    0844230073 / 9780844230078

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Hardcover
    • First Edition

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Very good

    £ 9.20

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    Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

  • Language: English

    Published by McGraw Hill, 2000

    0844203491 / 9780844203492

    Series: Book 12 of 81 - MARKETING/SALES/ADV & PROMO

    • Softcover

    Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks

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    Condition: Used - Very good

    £ 2.47

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    paperback. Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Language: English

    Published by Bonus Books Inc, 1999

    156625115X / 9781566251150

    • Softcover

    Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks

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    Condition: Used - Very good

    £ 8.62

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    Paperback. Condition: Very Good. Method Marketing: How to Make a Fortune by Getting Inside the Heads of Your Customers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

  • Language: English

    Published by Archway Pub, 2021

    1665709170 / 9781665709170

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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    Condition: New

    £ 11.92

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    Condition: New.

  • Language: English

    Published by Archway Publishing 10/19/2021, 2021

    1665709170 / 9781665709170

    • Softcover

    Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores

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    Paperback or Softback. Condition: New. Bawdy Jokes & Patter Songs. Book.

  • Language: English

    Published by Archway Pub, 2021

    1665709170 / 9781665709170

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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    £ 14.70

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  • Language: English

    Published by iUniverse, 2005

    0595364438 / 9780595364435

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Archway Pub, 2021

    1665709170 / 9781665709170

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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    Condition: Used - As new

    £ 12.87

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    Condition: As New. Unread book in perfect condition.

  • Language: English

    Published by Archway Publishing, 2021

    1665709170 / 9781665709170

    • Softcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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    Paperback. Condition: New.

  • Language: English

    Published by Bonus Books Inc 01/02/1999, 1999

    156625115X / 9781566251150

    • Softcover

    Seller: Bahamut Media, Reading, United KingdomBahamut Media

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    Condition: Used - Very good

    £ 8.62

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    Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.