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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Humor in Advertising : A Comprehensive Analysis
Language: English
Published by Sharpe Incorporated, M. E., 2006
ISBN 10: 0765616130 ISBN 13: 9780765616135
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Condition: As New. Unread book in perfect condition.
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Condition: New.
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Condition: New.
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Condition: New.
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Humor in Advertising : Classic Perspectives and New Insights
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Humor in Advertising : Classic Perspectives and New Insights
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Humor in Advertising: Classic Perspectives and New Insights
Language: English
Published by Taylor & Francis Ltd, 2023
ISBN 10: 0367722631 ISBN 13: 9780367722630
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Paperback. Condition: Brand New. 250 pages. 9.69x6.88x0.57 inches. In Stock.
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Condition: New. Marc G. Weinberger is Professor Emeritus in the Isenberg School of Management at the University of Massachusetts Amherst, USA, and Visiting Research Faculty at the University of Georgia, Athens, USA. He has published extensively in the m.
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Taschenbuch. Condition: Neu. Humor in Advertising | Classic Perspectives and New Insights | Marc G. Weinberger (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2023 | Routledge | EAN 9780367722630 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Humor in Advertising : Classic Perspectives and New Insights
Language: English
Published by Taylor & Francis Ltd, 2023
ISBN 10: 0367722631 ISBN 13: 9780367722630
Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
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Humor in Advertising: Classic Perspectives and New Insights
Language: English
Published by Routledge 2021-06-22, 2021
ISBN 10: 0367722615 ISBN 13: 9780367722616
Hardcover. Condition: New.
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Condition: As New. Unread book in perfect condition.
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Humor in Advertising : Classic Perspectives and New Insights
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Condition: New.
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Humor in Advertising : Classic Perspectives and New Insights
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Condition: New. Marc G. Weinberger is Professor Emeritus in the Isenberg School of Management at the University of Massachusetts Amherst, USA, and Visiting Research Faculty at the University of Georgia, Athens, USA. He has published extensively in the m.
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Humor in Advertising: Classic Perspectives and New Insights
Language: English
Published by Taylor & Francis Ltd, 2021
ISBN 10: 0367722615 ISBN 13: 9780367722616
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
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Humor in Advertising : Classic Perspectives and New Insights
Language: English
Published by Taylor & Francis Ltd Jun 2021, 2021
ISBN 10: 0367722615 ISBN 13: 9780367722616
Buch. Condition: Neu. Neuware - Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful.
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Humor in Advertising
Language: English
Published by Taylor & Francis, Routledge, 2023
ISBN 10: 0367722631 ISBN 13: 9780367722630
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful.This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor's use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium-outdoor advertising.The chapters in this book were originally published in International Journal of Advertising. 250 pp. Englisch.
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Condition: New. PRINT ON DEMAND.
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Humor in Advertising : Classic Perspectives and New Insights
Language: English
Published by Taylor & Francis, Routledge, 2023
ISBN 10: 0367722631 ISBN 13: 9780367722630
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful.This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor's use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium-outdoor advertising.The chapters in this book were originally published in International Journal of Advertising.
