Published by Orion Publishing Group, Limited, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Laurence King, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.45.
Published by Laurence King Publishing, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Orion Publishing Group, Limited, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Orion Publishing Group, Limited, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Published by Orion Publishing Group, Limited, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Laurence King Publishing, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 2.51.
Published by Laurence King Publishing, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Campbell Bookstore, Austin, TX, U.S.A.
Condition: new.
Published by Laurence King Publishing, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Toscana Books, AUSTIN, TX, U.S.A.
Paperback. Condition: very good. Purchase pre-owned books for prompt service and customer satisfaction.
Published by Laurence King Publishing, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Paperback. Condition: new. New. Fast Shipping and good customer service.
Published by Laurence King August 2006, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
Trade Paperback. Condition: Used - Very Good. The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks.
Published by Laurence King Publishing August 2006, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Pelican Bay Books, Anacortes, WA, U.S.A.
Trade Paperback. Condition: Good. Trade paperback. Moderate wear. Text is clean and unmarked. Good.
Published by Laurence King Publishing, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Laurence King Publishers, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Antiquariat Buchhandel Daniel Viertel, Diez, Germany
Condition: Sehr gut. 01. 192 S. in gutem Zustand 26966 ISBN 9781856694704 Sprache: Englisch Gewicht in Gramm: 1117 Taschenbuch, Maße: 23.37 cm x 2.03 cm x 30.23 cm.
Published by Laurence King, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Untje.com, Roeselare, Belgium
Paperback. Condition: Good. pp. 187 / Geïllustreerd / Illustrated / Illustré / Illustriert English.
Published by Laurence King Publishers, 2000 Buch und Zeitschriften Vlg. 10.08.2006., 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Modernes Antiquariat an der Kyll, Lissendorf, Germany
Condition: Sehr gut. 192 Seiten Buchrücken oben leicht gestaucht, kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 438503 Sprache: Englisch Gewicht in Gramm: 1135 29,8 x 23,0 x 1,8 cm, Taschenbuch.
Published by Editorial Gustavo Gili, S.L., 2006
ISBN 10: 842522098X ISBN 13: 9788425220982
Seller: castlebooksbcn, Barcelona, Spain
First Edition
Encuadernación de tapa blanda. Condition: Muy Bien. Dust Jacket Condition: Muy Bien. 1ª Edición. La industria de la publicidad atraviesa un momento de cambio. En una época en la que podemos escoger los medios de comunicación, los canales tradicionales como la televisión, la prensa o las vallas publicitarias ya no son siempre los más apropiados para que una marca llegue al público al que va destinada. Como resultado, las empresas internacionales están optando por poner en práctica campañas más imaginativas y originales con la finalidad de lograr que se hable de sus productos: Microsoft llenó Manhattan de pegatinas de mariposas; Volkswagen fabricó un modelo Polo de hielo y lo aparcó en una calle londinense; y Adidas colgó a dos futbolistas sobre las calles de Tokio desafiando el peligro. Publicidad de guerrilla presenta los mejores ejemplos internacionales de las imaginativas tácticas utilizadas hoy por las grandes marcas, por las organizaciones sin ánimo de lucro y por los individuos para promocionar tanto sus ideas y productos como a sí mismos. El libro incluye 68 campañas, agrupadas según el modo de abordar la publicidad: publicidad urbana, campañas para un lugar determinado, publicidad inteligente, trucos publicitarios y ofensiva en varios frentes.
Published by Laurence King, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: The Book Spot, Sioux Falls, SD, U.S.A.
Paperback. Condition: New.
Published by Laurence King, London, U.K. & Chicago, I.L, U.S.A., 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australia
Paperback. Condition: Very Good. The cover has a little wear. 192 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown.
Published by Laurence King Publishing, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Front Cover Books, Denver, CO, U.S.A.
Condition: new.
Published by Laurence King Publishing, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Paperback. Condition: new. Brand New Copy.
Ed Gustavo Gili. Barcelona 2006. 190 pp. Laminas fotograficas. 30x23 cm.
Published by Laurence King, 2006
ISBN 10: 1856694704 ISBN 13: 9781856694704
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Paperback. Condition: New. In shrink wrap. Looks like an interesting title!.
Seller: Libros Dickens, Quart de Poblet, VLC, Spain
Encuadernación de tapa blanda. Condition: Bien. Dos libros en buen estado, encuadernados en rústica. Los libros son los siguientes: PUBLICIDAD DE GUERRILLA Otras formas de comunicar + URBAN ART Made in BCN.
Published by Editorial Gustavo Gili, S.L., España, 2006
ISBN 10: 842522098X ISBN 13: 9788425220982
Seller: Libreria Babel, Caracas, Venezuela
Soft cover. Condition: Very Good. Presenta Coloración Por El Tiempo Y Desgaste, Por Favor Vea Las Fotos. N Presents Time Coloration And Little Wear, Please Check Pictures.
Published by Editorial Gustavo Gili, S.L., 2006
ISBN 10: 842522098X ISBN 13: 9788425220982
Seller: Iridium_Books, DH, SE, Spain
Condition: Used - Good.