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Synopsis
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
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About the Author
Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review. Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards (Laurence King).
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- PublisherLaurence King Publishing
- Publication date2006
- ISBN 10 1856694704
- ISBN 13 9781856694704
- BindingPaperback
- Edition number1
- Number of pages192
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Guerrilla Advertising: Unconventional Brand Communication
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Guerrilla Advertising : Unconventional Brand Communication
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ISBN 10: 1856694704
ISBN 13: 9781856694704
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Guerrilla Advertising : Unconventional Brand Communication
Published by
Orion Publishing Group, Limited, 2006
ISBN 10: 1856694704
ISBN 13: 9781856694704
Used
Softcover
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Guerrilla Advertising : Unconventional Brand Communication
Published by
Orion Publishing Group, Limited, 2006
ISBN 10: 1856694704
ISBN 13: 9781856694704
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Softcover
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Guerrilla Advertising: Unconventional Brand Communication
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