Guerrilla Advertising: Unconventional Brand Communication

Dorrian, Michael, Lucas, Gavin

ISBN 10: 1856694704 / ISBN 13: 9781856694704

Published by Laurence King, 2006

About this Item

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Bibliographic Details

• Title: Guerrilla Advertising: Unconventional Brand Communication
• Publisher: Laurence King
• Publication Date: 2006
• Language: English
• ISBN 10: 1856694704
• ISBN 13: 9781856694704
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

About the Author

Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review. Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards (Laurence King).