Language: English
Published by John Wiley & Sons Ltd, 2000
ISBN 10: 0471342920 ISBN 13: 9780471342922
Seller: BooksElleven, Three Oaks, MI, U.S.A.
Paperback. Condition: Good. Ex-library; usual treatments. Cover shows mild shelf wear. Interior pages are clean throughout. Spiral binding is secure.
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Language: English
Published by Taylor & Francis Ltd, 2024
ISBN 10: 103242799X ISBN 13: 9781032427997
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 140 pages. 9.68x6.87x9.69 inches. In Stock.
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Taschenbuch. Condition: Neu. Relationship Marketing in Franchising and Retailing | Park Thaichon (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2024 | Routledge | EAN 9781032427997 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.
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Condition: New.
Condition: New.
Language: English
Published by Taylor & Francis Ltd, 2023
ISBN 10: 1032427981 ISBN 13: 9781032427980
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Hardcover. Condition: Brand New. 126 pages. 9.69x6.88x0.55 inches. In Stock.
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Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Add to basketPAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction.This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing. 142 pp. Englisch.
Language: English
Published by Taylor & Francis Ltd, London, 2024
ISBN 10: 103242799X ISBN 13: 9781032427997
Seller: CitiRetail, Stevenage, United Kingdom
Paperback. Condition: new. Paperback. This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction.This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing. This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.