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Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 160 pages. 7.25x5.25x1.00 inches. In Stock.
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Language: English
Published by University of Texas Press, US, 2019
ISBN 10: 1477319557 ISBN 13: 9781477319550
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt's Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation.Weaving cultural studies with business history, Egypt's Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves-including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella-Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company's success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian "modernity" seen through the lens of a distinctly Egyptian brand.
Language: English
Published by University of Texas Press, 2019
ISBN 10: 1477319557 ISBN 13: 9781477319550
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Language: English
Published by University of Texas Press, 2019
ISBN 10: 1477319557 ISBN 13: 9781477319550
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Published by MU - University of Texas Press, 2019
ISBN 10: 1477319557 ISBN 13: 9781477319550
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Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 160 pages. 7.25x5.25x1.00 inches. In Stock.
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 160 pages. 7.25x5.25x1.00 inches. In Stock.
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Published by University of Texas Press, 2019
ISBN 10: 1477319557 ISBN 13: 9781477319550
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Language: English
Published by University of Texas Press, 2019
ISBN 10: 1477319557 ISBN 13: 9781477319550
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Published by The Hague, Nijhoff, 1957, 1957
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The Hague, Nijhoff, 1957. Stiff printed wrappers. 274 pp.
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Language: English
Published by University of Texas Press, 2019
ISBN 10: 1477319557 ISBN 13: 9781477319550
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Language: French
Published by Editions Notre Savoir, 2025
ISBN 10: 6202478500 ISBN 13: 9786202478502
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Language: English
Published by University of Texas Press, 2019
ISBN 10: 1477319557 ISBN 13: 9781477319550
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Language: English
Published by University of Texas Press, 2019
ISBN 10: 1477319557 ISBN 13: 9781477319550
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