Fedi Paris (10 results)
Language: English
Published by Independently Published 2025
Series: Stories Behind Iconic Brands, Book 2 of 3. Book 2 of 3 - Stories Behind Iconic Brands
- Softcover
- Print on Demand
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
£ 11.67
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. Intel was never meant to be famous.It didn't sell to consumers. It didn't dominate headlines. It didn't build flashy products people showed off.Yet for decades, it quietly decided how fast the world worked.The Story of Intel is not a technical history of chips. It is a gripping account of ho…w an invisible company positioned itself at the center of modern computing, and how close it came to losing everything while still "winning."This book follows Intel through its most critical moments: The rise from a fragile memory-chip startup to a global standardThe brutal decision to abandon the very business that built the companyThe strategic genius behind turning a hidden component into a symbol of trustThe danger of becoming the default choice in a changing worldThe slow erosion of dominance as mobile computing, new architectures, and geopolitics reshaped powerThe high-stakes attempt to reinvent itself once again, in public and under pressureMore than a company story, this is a study of how power is built without visibility, how success creates blind spots, and why timing matters more than intelligence.You'll discover: How companies lose touch with reality while still growingWhy operational excellence can become a trapHow branding can create leverage even when customers don't understand the productWhy being central today does not guarantee relevance tomorrowWritten in a clear, narrative style, this book distills decades of strategic decisions into lessons that apply far beyond technology.If you build products, lead teams, invest, or make decisions under uncertainty, this story matters, even if you've never thought about processors. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Independently Published 2025
Series: Stories Behind Iconic Brands, Book 3 of 3. Book 3 of 3 - Stories Behind Iconic Brands
- Softcover
- Print on Demand
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
£ 11.67
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. Ferrari was never built to please customers.It was built to win.Behind the most desired brand in the world is an uncomfortable truth most companies are afraid to face: Ferrari exists because obsession came first - and everything else was sacrificed.Ferrari: Racing First, Cars Second is not a… car book. It is a deep exploration of how extreme focus, controlled scarcity, pressure, and refusal to compromise created a brand that commands desire without asking for approval.Enzo Ferrari did not chase markets, trends, or balance. He ignored customers, rejected practicality, and accepted loss, danger, and criticism as part of the cost. Road cars were never the dream - they were fuel for racing. And that single decision shaped a company that outlived its founder and still dominates attention decades later.This book reveals: Why obsession beats balance in building enduring successHow scarcity emerges naturally when focus is protectedWhy discomfort creates meaning, loyalty, and authorityHow racing replaced advertising and performance replaced persuasionWhat leaders, creators, and entrepreneurs can learn from Ferrari's refusal to compromiseFerrari's story is filled with pressure, sacrifice, and difficult choices. It is not clean. It is not comfortable. And that is exactly why it worked.This is a book about clarity - choosing one priority and defending it relentlessly while others dilute themselves chasing approval. It shows how saying "no" repeatedly can build more value than endless expansion, and why the most powerful brands are forged under stress, not consensus.If you are interested in leadership, brand psychology, focus, discipline, and the hidden mechanics of desire, this book offers a rare perspective drawn from one of the most uncompromising companies ever built.Ferrari never tried to be reasonable.That is why it became unforgettable. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Independently published 2025
Series: Stories Behind Iconic Brands, Book 3 of 3. Book 3 of 3 - Stories Behind Iconic Brands
- Softcover
- Print on Demand
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
£ 11.68
Free ShippingShips within U.S.A.Quantity: Over 20 available
Condition: New. Print on Demand.
Language: English
Published by Independently published 2025
Series: Stories Behind Iconic Brands, Book 2 of 3. Book 2 of 3 - Stories Behind Iconic Brands
- Softcover
- Print on Demand
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
£ 11.68
Free ShippingShips within U.S.A.Quantity: Over 20 available
Condition: New. Print on Demand.
Language: English
Published by Independently Published 2025
Series: Stories Behind Iconic Brands, Book 3 of 3. Book 3 of 3 - Stories Behind Iconic Brands
- Softcover
- Print on Demand
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contact seller5-star sellerCondition: New
£ 12.42
Free ShippingShips within U.S.A.Quantity: Over 20 available
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Independently Published 2025
Series: Stories Behind Iconic Brands, Book 2 of 3. Book 2 of 3 - Stories Behind Iconic Brands
- Softcover
- Print on Demand
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contact seller5-star sellerCondition: New
£ 13.34
Free ShippingShips within U.S.A.Quantity: Over 20 available
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Independently Published 2025
Series: Stories Behind Iconic Brands, Book 3 of 3. Book 3 of 3 - Stories Behind Iconic Brands
- Softcover
- Print on Demand
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
£ 11.67
£ 3.29 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Independently Published 2025
Series: Stories Behind Iconic Brands, Book 2 of 3. Book 2 of 3 - Stories Behind Iconic Brands
- Softcover
- Print on Demand
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
£ 12.49
£ 3.29 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by Independently Published 2025
Series: Stories Behind Iconic Brands, Book 3 of 3. Book 3 of 3 - Stories Behind Iconic Brands
- Softcover
- Print on Demand
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
Contact seller5-star sellerCondition: New
£ 14.49
£ 37.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. Ferrari was never built to please customers.It was built to win.Behind the most desired brand in the world is an uncomfortable truth most companies are afraid to face: Ferrari exists because obsession came first - and everything else was sacrificed.Ferrari: Racing First, Cars Second is not a… car book. It is a deep exploration of how extreme focus, controlled scarcity, pressure, and refusal to compromise created a brand that commands desire without asking for approval.Enzo Ferrari did not chase markets, trends, or balance. He ignored customers, rejected practicality, and accepted loss, danger, and criticism as part of the cost. Road cars were never the dream - they were fuel for racing. And that single decision shaped a company that outlived its founder and still dominates attention decades later.This book reveals: Why obsession beats balance in building enduring successHow scarcity emerges naturally when focus is protectedWhy discomfort creates meaning, loyalty, and authorityHow racing replaced advertising and performance replaced persuasionWhat leaders, creators, and entrepreneurs can learn from Ferrari's refusal to compromiseFerrari's story is filled with pressure, sacrifice, and difficult choices. It is not clean. It is not comfortable. And that is exactly why it worked.This is a book about clarity - choosing one priority and defending it relentlessly while others dilute themselves chasing approval. It shows how saying "no" repeatedly can build more value than endless expansion, and why the most powerful brands are forged under stress, not consensus.If you are interested in leadership, brand psychology, focus, discipline, and the hidden mechanics of desire, this book offers a rare perspective drawn from one of the most uncompromising companies ever built.Ferrari never tried to be reasonable.That is why it became unforgettable. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Language: English
Published by Independently Published 2025
Series: Stories Behind Iconic Brands, Book 2 of 3. Book 2 of 3 - Stories Behind Iconic Brands
- Softcover
- Print on Demand
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
Contact seller5-star sellerCondition: New
£ 15.49
£ 37.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. Intel was never meant to be famous.It didn't sell to consumers. It didn't dominate headlines. It didn't build flashy products people showed off.Yet for decades, it quietly decided how fast the world worked.The Story of Intel is not a technical history of chips. It is a gripping account of ho…w an invisible company positioned itself at the center of modern computing, and how close it came to losing everything while still "winning."This book follows Intel through its most critical moments: The rise from a fragile memory-chip startup to a global standardThe brutal decision to abandon the very business that built the companyThe strategic genius behind turning a hidden component into a symbol of trustThe danger of becoming the default choice in a changing worldThe slow erosion of dominance as mobile computing, new architectures, and geopolitics reshaped powerThe high-stakes attempt to reinvent itself once again, in public and under pressureMore than a company story, this is a study of how power is built without visibility, how success creates blind spots, and why timing matters more than intelligence.You'll discover: How companies lose touch with reality while still growingWhy operational excellence can become a trapHow branding can create leverage even when customers don't understand the productWhy being central today does not guarantee relevance tomorrowWritten in a clear, narrative style, this book distills decades of strategic decisions into lessons that apply far beyond technology.If you build products, lead teams, invest, or make decisions under uncertainty, this story matters, even if you've never thought about processors. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
