Dr Frances Weightman (5 results)

Condition: New.

Condition: New. In English.

Hardcover. Condition: new. Hardcover. An exploration of the strategies used by Chinese childrens publishers to package and promote their authors, Marketing Chinese Children's Books situates these approaches within their historical, social and cultural contexts and considers what implications this may have for publishers looking to market Chinese childrens books to global audiences.Focusing on the abundant paratextual elements of many contemporary Chinese childrens books, including prefaces, interviews, book covers and author photographs, this study reveals the various constraints on the self-fashioning of popular children's authors in the People's Republic of China today. Spotlighting some of Chinas best-selling childrens authors Cao Wenxuan (the first Chinese recipient of the Hans Christian Andersen Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane Frances Weightman considers how the marketing of these authors constructs and presents them variously as academic and political authorities; friends and confidantes; or trusted guides and gatekeepers of the natural world. This is a timely study of the construction of Chinese childrens authorship coinciding with the rapid expansion of childrens literature publishing in China and its reception on the world stage. The first English-language study on contemporary Chinese childrens literature, focusing on the theoretical framing of authors through the paratexts of their books and how they are marketed. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Hardcover. Condition: new. Hardcover. An exploration of the strategies used by Chinese childrens publishers to package and promote their authors, Marketing Chinese Children's Books situates these approaches within their historical, social and cultural contexts and considers what implications this may have for publishers looking to market Chinese childrens books to global audiences.Focusing on the abundant paratextual elements of many contemporary Chinese childrens books, including prefaces, interviews, book covers and author photographs, this study reveals the various constraints on the self-fashioning of popular children's authors in the People's Republic of China today. Spotlighting some of Chinas best-selling childrens authors Cao Wenxuan (the first Chinese recipient of the Hans Christian Andersen Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane Frances Weightman considers how the marketing of these authors constructs and presents them variously as academic and political authorities; friends and confidantes; or trusted guides and gatekeepers of the natural world. This is a timely study of the construction of Chinese childrens authorship coinciding with the rapid expansion of childrens literature publishing in China and its reception on the world stage. The first English-language study on contemporary Chinese childrens literature, focusing on the theoretical framing of authors through the paratexts of their books and how they are marketed. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…