Dp Knudten (9 results)

Paperback. Condition: Good. A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns.ROI. -Scott Galloway, Professor of Marketing, NYU Stern School of Business. This isn't just a practical way to think about the return on social media, it's also a spot-on accurate way to reframe your social efforts. -Ann Handley, Chief Content Officer, MarketingProfs, WSJ Bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Every top salesman knows there's nothing more important than being 'top of mind' with customers. Every great manager knows there's nothing more critical than getting a positive return on every investment made, whether it be in the form of time, bandwidth or dollars. Then there's social media. The biggest time- and money-waster in human history. Unless it's not. The fact is, social media is the biggest disruption to 'the way you do business' since movable type. And if you're not doing it, you're dead and just don't know it yet. ROTOMA - The ROI of Social Media 'Top of Mind' is about all the above-and more. - If you know you should be doing social media, but don't know where to start, this book is for you. - If you're a manager who needs to fully understand, plan for, explain or embrace the ROI of social media, ROTOMA is for you. -And if you just like books that serve up a gourmet buffet of actionable ideas you can actually use, it's for you too. ROTOMA is brilliant Being top of mind is the new imperative in our digitally cluttered world. Superbly written - equally insightful and entertaining. Valuable tips shared in the context of fascinating stories and case studies. Especially loved the Personal Branding Power Hour. Highly Recommended -Sandra Long, author, LinkedIn For Personal Branding: The Ultimate Guide. …

Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Paperback. Condition: Good. A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns.ROI. -Scott Galloway, Professor of Marketing, NYU Stern School of Business. This isn't just a practical way to think about the return on social media, it's also a spot-on accurate way to reframe your social efforts. -Ann Handley, Chief Content Officer, MarketingProfs, WSJ Bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Every top salesman knows there's nothing more important than being 'top of mind' with customers. Every great manager knows there's nothing more critical than getting a positive return on every investment made, whether it be in the form of time, bandwidth or dollars. Then there's social media. The biggest time- and money-waster in human history. Unless it's not. The fact is, social media is the biggest disruption to 'the way you do business' since movable type. And if you're not doing it, you're dead and just don't know it yet. ROTOMA - The ROI of Social Media 'Top of Mind' is about all the above-and more. - If you know you should be doing social media, but don't know where to start, this book is for you. - If you're a manager who needs to fully understand, plan for, explain or embrace the ROI of social media, ROTOMA is for you. -And if you just like books that serve up a gourmet buffet of actionable ideas you can actually use, it's for you too. ROTOMA is brilliant Being top of mind is the new imperative in our digitally cluttered world. Superbly written - equally insightful and entertaining. Valuable tips shared in the context of fascinating stories and case studies. Especially loved the Personal Branding Power Hour. Highly Recommended -Sandra Long, author, LinkedIn For Personal Branding: The Ultimate Guide. …

Paperback. Condition: Good. Customer service is our goal.

Condition: New. Print on Demand.

Condition: New. Print on Demand.

Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Paperback. Condition: new. Paperback. "Highly recommended! A spectacularly useful guide to personal branding that pulls off the difficult trick of being both realistic AND inspirational. A must-read, regardless of where you are in your own brand-building journey." - Jay Baer, NYT best-selling author of Talk Triggers"This is the kind of book that changes how you view the rest of your career - and how you go about amplifying your value to the wider world. In some ways, this book is about discovering your personal brand - but it's really more of a "how to" guide for discovering the personal truths that make you gloriously unique." - from the Forward by Christopher Wilshire, CEO, Egg Strategy.STEP OUT OF THE SHADOWS, AND INTO YOUR OWN PERSONAL BRAND SPOTLIGHT.Too many people for too many years have labored in obscurity. Why? Because that's the way it's always been. Work for someone else. Let them profit off your labor. And remain nameless, letting others take credit for your hard work. But in today's hyper-connected 'everything is media' world, that's all changed.In 1997, the brilliant Tom Peters outlined the tenets of a new concept-Personal Branding. Since then, smart people of all ages have decided to turn that concept into daily practice, and the results speak for themselves. Fact is, if you're not actively branding yourself based on who you are, what you do, and how you do it, you are leaving opportunity on the table. But with this book, and a little bit of work, that opportunity is 100% yours to own-starting todayIn this example-filled book by veteran brand marketer DP Knudten, readers are invited all the way back to 1997 when the brilliant Tom Peters first defined and popularized the concept, then back to a future where having a personal brand isn't just a luxury, but a career-boosting necessity."An industry veteran with decades of expertise under his belt, when DP talks about personal branding, people listen. Quite literally in his great podcast series, NONFICTION BRAND, served as the base for this fantastic book that explores the many faces and stories of self-branding." - Balazs Ferenczi, Contributing Editor, Fratello.com."Reading DP Knudten's NONFICTION BRAND, is at once both fabulously comforting and deliciously confronting. His warmth, humour intelligence and creativity ooze through every word, like butter melting on wholewheat toast. But the work is challenging, he asks us to dig into who we really are, to squash our imposter syndrome, embrace our experience and put ourselves 'out there'. But the great thing? DP has got our back every step of the way, with a wealth of great ideas, tactics, and examples of how we can learn to love the 'us' in our business." - Kate Toon, Founder, Stay Tooned Pty Ltd."Knudten's 'Selective Authenticity' concept is to Branding what Simon Sinek's 'Why?' is for Leadership. You can't fake it, but you can-and should-find it and hone it. NONFICTION BRAND shows you the way." - Darin Tessier, VP/Marketing Director, SBCP.bank This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…